Ramarha Rose Lopez

Subject: Social Media Marketing and website traffic This letter serves as my proposal as an aspiring Social Media Manager of your company. These are the duties and responsibilities that I will manage. Daily tasks: Respond to messages Find and engage with potential customers Create conversation with brand advocates / social media influencers Monitor and respond to brand mentions, reviews Look for the latest trends and create a marketing plan that will increase revenue Load calendar with marketing plans Post 3 to 5 times on Twitter Post 1 to 2 times on Facebook Post 1 to 2 times on Google+ Post 1 to 3 times on Instagram Post 1 time on Linkedin Study products and services and review incoming products Monitor the competition Create and schedule blog post 3 to 5 times a week Weekly: Analyze and create a report for added followers Create a summary report for reviews and mentions Provide suggestions for improvements Engage with social media influencers Monthly: Audit your strategy Attend local events that will expose brand and business Collaboration Clean the social media pages Detox social media pages Quarterly: Adjust quarterly goals Evaluate team performance Evaluate key performance indicators Executive Summary This proposal outlines a coordinated plan crafted with the intent of building your social media presence, primarily including: Twitter, Facebook, Instagram, LinkedIn, and Snapchat. By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top line growth. Of course, the most effective social media marketing happens over time when quality meets consistency. The following list describes each primary area of on-going focus: Creating Engaging Social Content Posting Company-Related Updates Promotions & Social Campagnes Integrate Social Media Activity into Other Marketing Plans  Monitoring Analytics Creating Engaging Social Content Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals. We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach. Posting Company Related Updates Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more. We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market. Integrate Social Media Activity into Other Marketing Plans With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material. Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. Promotions and Social Campaigns We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself. These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of its success. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated. Sustained Monitoring It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel, and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking. Analytics We will provide you with: Daily and Weekly Analytics- Such as: follower growth, reach, demographics, comments, “likes”, shares, retweets, etc. Reporting- Summarizing various results and activities over each quarter. We will set up a meeting to go over the results, to then tweak our approach accordingly. Goals and Outlook Upon implementing the social media marketing strategy described above, we can use this information to compare results month to month/quarter to quarter/year to year, to understand the full scope of the marketing initiatives worth pursuing. Regards, Ramarha Rose Lopez Social Media Manager, SEO Expert, Content Creator