Rahul Yadav

PPC Case Study Report Website: https://www.newtechstore.eu/ Aim of Our Project (New Tech Store) is an indigenous online technology retail and wholesale shop, founded in March 2017 poised to make a difference in the e-commerce sector. Our aim is to bridge the gap between sales and after-sales support, our relationship with our customer does not cease after a sale. Introduction (New Tech Store) We offer a wide selection of authentic products at very competitive prices including, but not limited to Professional Drones, Camera Drones, A.I. Robots, Home Service Robots, Augmented and Virtual Reality products, Smart Wearables, Smart Home Appliances, Intelligent Remote Control Toys, Hi-Tech Fidget Spinners, Tech Jewelry, Smart Health Watches, Hologram Projectors & Lamps and many more. Challenge ( New Tech Store) wants to raise the Conversions of its services. Due to high competition in its business niche, the client struggles to achieve the desired Conversions. To achieve this goal, we created a successful paid marketing plan that has drastically enhanced the Conversions of its services. BEFORE WE STARTED What We Did As we discussed above, the client had no idea about how to enhance the Conversions of its services. Therefore, we created a PPC strategy & and started this project from scratch. To achieve the desired result, we perform the following tasks:  First of all, we do competition research to know our paid competitors. All we want to know is the keywords that our competitors use for bidding. It will give us an idea of the type of keyword we can use in our marketing strategy.  We do Keyword Research for the client’s project. And choose unique & and longer keywords that are effective on a small budget.  Created and launched an ad campaign as per their business objective.  Created ad groups & and ad copies by adding different offers that insist users click on ads.  Created an extensive list of negative keywords.  We maintained the consistency in the text ad copy with the site’s content which will help in reducing the budget exhaustion.  We also optimized the site’s speed & and content. And make the site navigation easy.  We used the best bidding strategy that provides high conversion within budget.  Checked the Ad campaign regularly & and optimized ad copies or ad groups accordingly.  Continue optimizing ad campaigns to stay profitable.  Also, we sent weekly reports detailing all aspects of any changes, alterations & and results to the client. Results Due to our hard work, the Client is happy with the Conversions of New Tech Store services. Hence, IndeedSEO did its job successfully to achieve its initial goals. Statistics We have 112 Conversions in between November to December. Thank You.