Rahul Yadav

CASE STUDY REPORT For Website: https://tsarbomba.com/ INTRODUCTION: HTTPS://TSARBOMBA.COM/ Tsar Bomba, is the one of the leading brands, offering quality products. The "Tsar bomba" is named after the largest nuclear weapon ever detonated on the planet. TSAR BOMBA, a newage horology brand. There precision-engineered watches, designed and crafted for the discerning connoisseur. They offer highly engineered, aesthetically designed, and crafted timepieces, which reflect the commitment to quality. History of Project: We have been started work on this project in September, 2021. They hired us for Affiliate marketing on Amazon. After giving good results on one single platform, we suggeste them to expand their business through other platforms as well, so we created a website https://tsarbomba.com/ for them and after that we started SEO, PPC and SMM for their website almost a year later. Challenges in SEO In a highly competitive market, their primary objective was to secure the top position in Google's search rankings and to attract relevant traffic to their website. To accomplish this, their main task was to outrank their competitors' keywords and appear on the first page of Google.      Highly Competitive Keywords Missing Meta Title and Meta Description Missing ALT Tags Landing Page Creation Optimize Content Action Performed by Us Link building takes attention to deal with new link-building techniques and requires incentivizing link process. We prefer to create the content-based link to get organic traffic and get a better position on SERP. SEO Strategies On-page Strategies      Meta Tag Optimization Heading Optimization Alt Tags Optimization Content Optimization Internal Linking Off Page Strategies     Profile Creation Business Listing Article Submission Web 2.0 Submission           Paid Press Release .Gov, .Org, .edu Submissions Competitor's Backlinks Analysis and Backlink Creation Paid Guest Blogging. Blog Outreach Create and Distribute Infographic. PPT and PDF Submission Quora Questions/Answers Audio Submission Video Submission and Promotions OVERVIEW SEMRUSH: HTTPS://TSARBOMBA.COM/ Here you can check the number of Backlinks, referring domains, organic keywords and organic traffic of the website.       Authority Score: 15 Organic Traffic: 10.9K Organic Keywords: 2.4K Backlinks: 16.4K Referring Domains: 510 Paid Search Traffic : 122 Organic Traffic: HTTPS://TSARBOMBA.COM/ This number is an estimation of how much organic search traffic your target website.  Organic Traffic: 10,863 Organic Keywords: HTTPS://TSARBOMBA.COM/ This graph shows changes in the number of organic keywords an analyzed domain has positions for.  Organic Keywords: 2,368 REFRRI NG DOMAINS: HTTPS://TSARBOMBA.COM/ This graph is showing the Referring Domains over a particular period of time.  Referring Domains: 510 REFRRI NG BACKLINKS: HTTPS://TSARBOMBA.COM/ This graph is showing the Backlinks over a particular period of time.  Backlinks: 16,385 Top Organic Keywords: HTTPS://TSARBOMBA.COM/ Here you can check the Top organic keywords of the website. Analytics Overview : HTTPS://TSARBOMBA.COM/ First 3 Months comparison to Previous Periods Users: 121 K New Users: 118 K Analytics Report Snapshot : HTTPS://TSARBOMBA.COM/ Last 12 Months comparison to Previous Period Users: 748 K New Users: 734 K Average Enagement Time: 1 m 05 sec Keywords Ranking Positions: HTTPS://TSARBOMBA.CO M/ S. No Keywords Current Ranking Baseline Ranking 1 tzar bomba watches 1 N/A 2 tsar bomba reloj 1 N/A 3 tsar bomba relojes 1 N/A 4 cubic zirconia watch 2 N/A 5 zirconia watch 2 N/A 6 combo of watch 2 N/A 7 quartz water resist 2 N/A 8 combo of watch 2 N/A 9 men's carbon fiber watch 3 N/A 10 mechanical automatic watch 4 N/A 11 ceramic watch 5 N/A 12 automatic mechanical watches 7 N/A 13 carbon watch 8 N/A 14 water proof watch 11 N/A 15 waterproof watch 12 N/A Conclusion To increase the traffic, no. of thing that matters like –    Quality Backlinks - Required to get the desired results on SERP, On-page and Off-page SEO that gives your website Google algorithm optimized looks. Need to impove website performanÎ So, we get the desire results according to the requirement of the client. Challenges in SMM Social Media Marketing (SMM) has become an integral part of digital marketing strategies, but it comes with its own set of challenges. Initially, establishing a consistent and authentic brand voice is important for building brand identity. It was china’s brand, they tried to start work on Ad Manager, Facebook & Instagram but the SMM channels not allowing them to continuing as they these SMM channels are banned in Chinese marketplace. We have also faced multiple challenge initialy such as:       Account Banned 2 Times SMM Channels Blocked Identifying Target Audience Find the right tone that resonates with audience Defining Clear Objectives Choosing the Right Platforms Action Performed by Us We firstly started work on Facebook, and Instagram. After that we starte work on YouTube, Tiktok & Pinterst as well. We worked on the following points : SMM Strategy:      Worked to Reduce SMM Accounts/Pages Banned Issue Ensure Work Quality to Reduce Algorithm Changes Identify and understand your target audience. Time and Consistency Content Strategy      Develop a content calendar with a mix of content types Engagement and Community Building Consistent Branding Across All Platforms Monitoring and Analytics to Understand User Interaction & Feedback Ensure Work Quality to Reduce Algorithm Changes Results of SMM Channels through Organic Market : Facebook: https://www.facebook.com/tsarbombawatch/ Followers: 8.7K Likes: 8.6 K Instgram: https://www.instagram.com/tsarbombawatchstore/ Followers: 6,169 Following: 20 Posts: 316 YouTube: https://www.youtube.com/channel/UCo-Lg1FGefGqDemb-t7sY7Q Subscribers: 1.75K Videoes: 178 Tiktok: https://www.tiktok.com/@tsarbombawatches Followers: 155.5K Following: 16 Likes: 334.2K Pinterest: https://in.pinterest.com/tsarbombawatches/ Followers: 77 Following: 397 Monthly Views: 10.6K Results of SMM Channels through Paid Market : *Facebook: (Meta Business Suit) Initial 3 Months : 1 Sep, 2022- 30-Nov,2022 Amount Spent : 141,156.34Rs/ Purchase ROAS: 19.23 Website Purchase ROAS: 19.23 1st Month - 1 Sep, 2022- 30-Sep,2022 Amount Spent : 12,727 Rs/ Purchase ROAS: 0 Website Purchase ROAS: 0 First month we spend money but didn’t get ROAS. 3rd Month - 1 Nov, 2022- 30-Nov,2022 Amount Spent : 80,000 Rs/ Purchase ROAS: 31.92 Website Purchase ROAS: 31.92 Thank You.