Rahul Layal

CATE&CHLOE INFLUENCER MARKETING CASE STUDY ABOUT CATE&CHLOE About Cate & Chloe is one of the hottest new brands for fashionable jewelry and accessories! Visit our website at http://www.cateandchloe.com Additional information The visionaries of Cate & Chloe began the company with one simple clear concept in mind: to create stylish yet affordable jewelry women could wear every day. In the fast paced world we all live in it is often times hard to find time or money to have that perfect jewelry piece or accessory for that special occasion or just simply to wear confidently around town. Most importantly the visionaries wanted to ensure that every piece is hand selected to ensure it meets the standards of the C&C vision for stylish design. CAMPAIGN OBJECTIVE The objective of the campaign is to increase the brand awareness of "Cate & Chloe" by getting product reviews from micro and mega influencers on Instagram and YouTube. STCUDORP EARRINGS BRACELETS NECKLACES RINGS JEWELRY SETS VIP BOX Influencer prospecting As per niche Major/Micro Pitch Creation 2 - 3 variants for Instagram and YouTube Influencer Outreaching Via Email and DM's Followups and Negotiation To know about status INFLUENCER CAMPAIGN STAGES Getting Live Reviews Good sense in picking influencers Creative content & direction skills Negotiation Skills In person communication Outreaching tools knowledge SKILLS AND ABILITIES REQUIRED FOR CAMPAIGN Name: Katie Wilson IG username: @katiewilsonpics About: NOTABLE COLLABRATIONS Katie Wilson is an actress, host, and prolific geek guru. Her credits range from mainstream (SUPERSTORE (NBC), Into the Dark (HULU), 2012: Ice Age (SYFY), My Crazy Ex (Lifetime) and hosting gigs (Syfy Wire, WB Games LIVE, Hallmark's Geek Peek, Fullscreen's Kingdom Geek, Nintendo Minute, Geek & Sundry's Game Engine, MatPat's Game Lab), to new media (Smosh Games, Screen Junkies, The Warp Zone, YT Red) and a variety of high-profile brand integrations (Official Nintendo Ambassador, Walmart Game Center). Name: Michele Weaver IG username: @eleweaver About: Michele Weaver is an American actress, known for playing the leading role in the Oprah Winfrey Network romantic drama series, Love Is TOTAL IG INFLUENCER REVIEWS : 1500+ #CATEANDCHLOE TOTAL YOUTUBE REVIEWS: 60 + CATEANDCHLOE REVIEWS 09