Quadri Mustapha

"Optimizing Success " A Showcase of SEO Expertise In today's digital landscape, a robust online presence is essential for businesses to thrive. This portfolio showcases a comprehensive approach to Search Engine Optimization (SEO), meticulously crafted to elevate brands and drive organic traffic. With a focus on datadriven strategies, keyword optimization, content development, and technical SEO, this portfolio demonstrates a proven track record of improving search engine rankings and increasing visibility. From website audits to tailored SEO campaigns, each project exemplifies a commitment to delivering measurable results and empowering clients to outperform in the competitive online sphere. Explore the portfolio to discover how strategic SEO solutions can propel businesses towards digital success. QUADRI Mustapha 1 My name is QUADRI Mustapha Adebayo. I am a dynamic and results-oriented digital marketer with a passion for driving online success through strategic SEO initiatives. Focusing on optimizing websites for search engines and enhancing online visibility, I excel in crafting data-driven strategies to meet business objectives. Skills: - Search Engine Optimization (SEO) - On-Page Optimization - Off-Page Optimization - Keyword Research & Analysis - SEO Audits & Reporting - Technical SEO - Content Marketing - Link Building - Google Analytics - Google Search Console - SEO Tools (e.g., SEMrush, Moz, Ahrefs) - Email Marketing - Conversion Rate Optimization (CRO) - Team Leadership & Collaboration Interests: - Keeping abreast of the latest trends and developments in digital marketing and SEO - Attending industry conferences and networking events - Continuous learning and professional development - Contributing to online communities and forums related to digital marketing 2 This is a brief summary of the one of SEO problem that I have solved over recent time and the tools I used in solving them. Client: The client what to known the keyword that is generating leads for is website and what to improve is ranking and increase is organic traffic on google; it is an argo-website that is based in California Step 1: I identify is Domain authority and then carry out Keyword research using MOZ SEO Checker. Domain Authority: Keyword Research 3 I also make use of ahfres keyword generator to generated keyword that should be added to the meta-title and the site blog page. These keywords contain long tail keyword and body keyword guided by head teams StepII: In other to improve the ranking and increase it oragnic traffic, I check the On-site SEO and the Techinical SEO of the website. On-Site SEO, I start by looking at the H1,H2 and H3 tags then use Moz Title page preview and Screaming Frog to check the Title Tag if it is not more than 60 characters and if it contain our primary keywords. 4 Using SEOmofo and Screaming frog to known the meta- description is not more than 155-160 characters and it does not contain alphanumerical character. 5 Moving on to run Technical SEO for the website by checking the Reborts.txt, Redirect code(301 &302), Protocols(http &https) 6 canonicalization, Structural test, sitemap using Screaming frog and site speed using Page insight. Protocol: 7 Robot.txt and Redirection: Canonicalization: 8 Structural data: Sitemap test: 9 Page speed for mobile Page speed for desktop I used GTmetrix to get the overall performance of the website 10 After running a doing my keyword research, On-site SEO and Technical SEO , I recommend some action plan and I work closely with the website design, website developer and content creator. Some of my Action plans are: 1. Keyword Research and Analysis: - Utilizing keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs, I was able to identify relevant keywords and phrases related to my business niche. - I targeted high-volume keywords with low competition to maximize my website's visibility in search engine results pages (SERPs). - Considering user intent and long-tail keywords, I was able to capture specific search queries and drive qualified traffic to my website. 11 2. On-Page Optimization: - I implemented target keywords strategically in key on-page elements, including: - H1 tags: I included primary keywords in H1 tags to signal the main topic of each webpage to search engines. - H2 tags: I used H2 tags to structure content and highlight subtopics, incorporating relevant keywords where appropriate. - Meta tags: I optimized title tags and meta descriptions with compelling, keyword-rich content to improve click-through rates in SERPs. - Image alt attributes: I described images using descriptive alt text containing relevant keywords to enhance accessibility and SEO. 3. Robots.txt and Redirects: - I created and optimized the robots.txt file to control search engine crawlers' access to specific areas of my website, ensuring that important pages were indexed while excluding irrelevant or sensitive content. - I implemented 301 redirects for any outdated or broken URLs to redirect users and search engines to relevant, up-to-date content, preserving link equity and maintaining website authority. 4. Structured Data Markup: - I utilized structured data markup (schema.org) to provide search engines with additional context about my content, enhancing visibility in rich snippets, knowledge panels, and other SERP features. - I marked up important information such as product details, business hours, reviews, events, and FAQs to improve the display of search results and increase click-through rates. 5. Site Speed Optimization: 12 - I optimized website loading speed to improve user experience and search engine rankings. - I compressed images, minified CSS and JavaScript files, and leveraged browser caching to reduce page load times. - Using tools like Google PageSpeed Insights or GTmetrix, I identified and addressed performance issues, ensuring fast and responsive web pages across all devices. 6. Sitemap Creation and Submission: - I generated XML sitemaps to provide search engines with a comprehensive overview of my website's structure and content. - I submitted XML sitemaps to search engine webmaster tools (e.g., Google Search Console, Bing Webmaster Tools) to facilitate crawling and indexing of my website's pages, ensuring they were accurately represented in search results. Conclusion: By following this focused action plan, I was able to effectively enhance the website's visibility, relevance, and user experience in search engine results. I will continuously monitor and refine my SEO strategies to adapt to evolving search algorithms and user behaviors, ensuring sustained organic growth and success in the digital landscape.