Case Study - Golden Automotive
A Case
Study
GROW YOUR BUSINESS WITH
Brand
Goldan Automotive
A1 Experts
A1 Experts worked with Goldan Automotive, a USA based company, to
increase traffic, boost the conversion rate and improve advertising cost
(ACOS).
Objectives
The Obstacle
Increase reach
Less footfalls on product page
Boost sales
Low conversion rate
Brand awareness
Too many keywords
Maximize ROI
Running campaigns with no
Drive traffic and land conversions
specific strategy
Develop an effective advertising
strategy
Problem Areas
Undeveloped Marketing Strategy
Inefficient Advertising Campaigns
Generic PPC strategy for all products
Wasted spend on low performing
Lack of top-performing keywords
keywords
No proper format of ads groups
A1 Experts Strategy
A1 Experts implemented an ad strategy to capitalize on the most
relevant keywords with high search volumes to increase impression
and traffics.
A1 Experts Strategy
We define clear goals and metrics with strong account structure
for easy measuring and tracking.
Set realistic PPC budget to obtain optimum output.
We constantly modify and regulate bids to improve reach and
keeps spending in check.
We emphasized on high commercial intent keywords and
framing specific category realted campaigns for effective
targeting.
Extracting high performing keywords from the campaigns and
use them to grow organic reach.
Consistently managing price, promotional offers, and discounts
in line with PPC campaigns.
We analyze market and keeps an eye on completion to stay on
the top.
Removing low yield keywords and negative targeting to cut
down the extra spending.
SALE
2021
75,000
A1
50,000
25,000
0
Aug
Sept
Oct
100,000
Dec
2022
200,000
150,000
Nov
$129K
$109K
$92K
$142K
$153K
50,000
0
Jan
Feb
Mar
Apr
May
PPC Performance
Ad Spend
PPC Order
PPC Sale
ACOS
Jan
$932
208
$12,685
7%
Feb
$2,397
817
$39,800
6%
March
$3,642
1,084
$46,729
7.8%
April
$3,847
1,190
$51,523
7.7%
Results
At the time of onboarding, Golden Automative had an ACOS for ads of
about 105%. Within a few months, we had lowered their ACOS a total of
80%, which brought their ACOS across multiple campaigns down to 10%.
This success allowed us to increase advertising budgets in order to help
their overall growth targets for the year, earlier than expected.
Feedback
Pritesh did a great job running PPC ads for my amazon business.
Couldn’t have asked for more and he was very kind to explain every
step of the process as I was very much a beginner in this field.
CONSULT WITH A1 EXPERTS NOW.
We don’t merely give advice; we offer wellresearched and tested strategies to increase your
conversions.
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