Pritesh Jobanputra

A Case Study GROW YOUR BUSINESS WITH Brand La Petite Ourse A1 Experts La Petite Ourse was born in 2013 from the idea of making cloth diapers accessible to as many families as possible. After several months of work, research and testing, they managed to develop products that met the high standards of moms and dads. They offer you a wide range of washable polyester diapers as well as various items that can help you take the leap! The continuous positive feedback of the products' results led to the development of his brand which he began to sell in online marketplaces. A Partnership with A1 Experts Before A1 Experts, the Amazon business earned $0.5-1k monthly in sales and the almost ASINs has zero visibility and not optimized with the right keywords and ordinary marketing plans. In September 2021, La Petite Ourse officially part-nered with the A1 team. To grow the La Petite Ourse brand on Amazon, he obtained the follow-ing services: Seller Account Management Ongoing Optimization Amazon SEO Sponsored Ads Management Systematic Reimbursements Marketplace Brand Protection Prep and Logistics Overcoming Challenges After several brainstorming sessions and a comprehensive account audit, we identified crucial challenges. We came up with strategic solutions for each. Challenges No text-match relevance Lack of top-performing keywords No fulfilled by Amazon Missing infographics No A+ content Ordinary marketing plans No competition tracking Inconsistent branding A1 EXPERTS STRATEGY A1 Experts gave La Petite Ourse listings a complete transformation to immensely raise the conversion rate. Infographics Chose compelling lifestyle photos. Used lighting and shading to draw attention to the most appealing aspects of each product photo. BEFORE AFTER Content Added top-performing, hyper-relevant keywords to the title and backend search terms. Highlighted each product’s unique value proposition (UVP). Focused on benefits, not features of each products. BEFORE LA PETITE OURSE 4 PACK Disposable Biodegradable Cloth Diaper Liner Rolls 100 Sheets/Roll 29x17cm per sheet AFTER LA PETITE OURSE Cloth Diaper Liners, Biodegradable Bamboo Cloth Diaper Liner Rolls, Fragrance Free Cloth Diaper Liners, Unscented, SGS Certified, 11.5 X 6.75 inches - 100 Sheets/Roll - Pack of 4 A+ Content Eye-catching typography. Used templates that are compatible with both mobile and desktop platforms. Utilized branded iconography to represent product benefits in an easy-to-understand way. BEFORE AFTER Revamped their Account Developed a powerful marketing strategy by using consistent branding across messaging and images of each product line. Forecasted inventory and stock based on recent trends and the past year’s trends. Sent weekly restock reports so La Petite Ourse could order 60 days out. Created variations on the same product detail pages. Implemented an ad strategy to capitalize on the most relevant keywords with high search volumes. SALES $24.8K $25,000 $20,000 $15.9K $15,000 $9.7K $10.3K Dec Jan $7.8K $10,000 $5.3K $5,000 $56 $0 Sept Oct Nov Feb Mar ORDERS 750 620 500 397 305 347 189 250 138 2 0 Sept Oct Nov Dec Jan Feb Mar Results In just 12 months, La Petite Ourse managed to boost its sales by 1,193% through effective listing optimization, tailored advertising strategies, and outstanding customer service management. We continue to work alongside La Petite Ourse to impressive growth to become market leaders. ORDERS 397 400 280 300 222 200 100 0 Jan Feb SPEND: $6465.39 Mar SALE: $- ORDERS: 810 ACoS 30% 29.87% 25.34% 20% 16.40% 10% 0% Jan Feb Mar With combined organic efforts and marketing through PPC, A1 Experts, with the brand's collaboration, achieved a 5x revenue growth of less than one year. Growth 5X Revenue Growth Mar 2022 LESS THAN A YEAR Sept 2021 Revenue Feedback "Pritesh is very knowledgable in all things Amazon (PPC, listing creation/optimization, FBA inventory and shipment management etc...). He is a solid part of our team and we'll continue working with him to scale in 3 different markets this year." CONSULT WITH A1 EXPERTS NOW. We don’t merely give advice; we offer wellresearched and tested strategies to increase your conversions. CONTACT US