Content calendar for a babysitting agency
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CONTENT CALENDAR FOR BABY SITTING AGENCY.
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For a babysitting agency on instagram ;Our main focus would be parents (Especially mothers ),
new parents ,Busy mothers , Moms looking for reliable babysitter .
Hence ,Drafting a one week content calendar would look like this
POST IDEAS
Day Theme
Monday
Motivation Day
/Meet the founder .
Tuesday Our promise /Brand awareness
.
Wednesday
Secrets of babysitting .
Thursday
Parent love story (testimonial ).
Friday
Selling /Marketing the brand .( include FAQ and CTA)
Saturday Follow up engagement for Friday (Child care talk using poll or surveys ).
Sunday
Weekly recap /look ahead
.
MONDAY CAPTION IDEA :
Hello Amazing Parents , It’s Redd here from Enoch’s babysitting agency and I just wanted to
share a little warmth with you as we dive into a new week .
Remember you’re doing an amazing job ,juggling everything with soo much love .
Take a
moment to acknowledge your efforts today ! Or what’s one thing you’re celebrating as you kick
start the week
Suggestive idea ; at the bottom of this post can include _Add how you’re feeling for the new
week in the comment section or react your mood in an emoji to this post .
HASHTAGS
#Fyp#Mondaymotivation#MeetTheFounder#parentlife#Realparenting#NewWeekGoals#Parenting
Journey
GOAL BEHIND POST : This post creates a feeling of warmth for each parent and personal
connection by humanizing the brand ,To start the week with a positive feeling of motivation .
TUESDAY CAPTION :
Ever had that sudden panic when your plans are all set but child care isn’t ?
Heartbreaking ,We’ve all been there !
. At EBA we’re more than just a babysitting Agency but
reliable and trustworthy partner in parenting
what matters is keen to us
. Peace of mind , and the freedom to focus on
.
Suggestive idea ; At the end of this post should add _Whats one struggle you’ve had as a parent
you’d like to wave goodbye ?
HASHTAGS
#Fyp#ParentStruggle#ChildcareSolution#ReliableBabysitting#ParentsNightOut#PeaceOfMind#S
upportLocal
GOAL BEHIND POST : The aim of this post is to identify parental struggle and introduce the
agency as a problem solver that way it’s creates an awareness of identity of what the brand is
about .
WEDNESDAY CAPTION :
Baby sitting secrets revealed ! Have you had your little ones get those “Under the monster
bed “ scares ? This is a hack you wouldn’t see coming
. The “Monster Spray”
Steps : Get a bottle and fill with water mixed with oil
Label as monster spray
Get your child to spray before bed
Hahah.
Bet you didn’t see that coming !
HASHTAGS:
#Fyp#FunnySecrete#ParentingTip#WednesdayWisdom#HappyKids#LifeHack#ChildcareExpert.
GOAL BEHIND POST: This post although hilarious gives a mixed mood of actionable yet spark
curiosity and will definitely drive engaging comments .
THURSDAY CAPTION:
Now this is what we love .
Here’s a beautiful message from one of our amazing clients
“Then proceeds to insert testimonial review of the parent “ Immediately after this , A concluding
write up of _ Moments like this keep us going ! Thank you for your unwavering support to the
brand
Suggestive idea ; Let’s do more caption at the bottom of the post .
HASHTAGS :
#Fyp#ClientLove#ChildCareReview#RealStories#HappyParents#BookSession#EBA#BabySittingA
gency.
GOAL BEHIND POST : The purpose of this post is to build a strong social proof and credibility
through parents experience and also ignite other assuring other parents of the brands reliability .
FRIDAY CAPTION :
Yayyy!
Finally it’s the weekend , Who else had a burn out this week ?
So what’s on your
“recharge list “
Date night with boo ?
Alone or me time with books and movies
Whatever it is ,EBA is fully ready to receive bookings for the weekend
babysitter ! And give yourself a gift of time
.Book your trusted
Link in bio .
Suggestive idea ; The post should be done in the early hours of the day before the evening
time ,Giving parents enough time to view and make the decision.
HASHTAGS:
#Fyp#WeekendVibe#MomLife#FridayFeeling#DadLife#BabySittingAgency
#EBA#BookNow#NorthCarolina.
GOAL BEHIND CAPTION : The goal of this post is to market and sell the brand services by
framing solutions .
SATURDAY CAPTION :
Hello Amazing Parents ,It’s us again !
We know how important your voice is and we’re always striving to be the best support system for
your family .
For today EBA will be answering frequently asked questions by parents and also you can join in
by sending your questions via the comment section
But,It goes both ways doesn’t it
.
The brand is calling on all parents to participate in our poll ;It
involves you answering some of the questions we have listed to know what Parents want and how
we can become better .
Suggestive Idea; Add a _Head to our stories to participate in our poll survey .
HASHTAGS :
#Fyp#ParentIdeas#YourOpinionMattera#ChildcareService#WeAreListening#SaturdayThoughts#E
BA.
GOAL BEHIND POST : To boost audience engagement, interaction and gather valuable insights to
be better .
SUNDAY CAPTION :
WOW ,Here’s to a week of connecting with parents
.Parenting is a beautiful journey ,Full of
high and lows and we are super grateful that EBA is here to share those moments with you !
. In anticipation of a new week ,We wish parents a lighter burden by being available .
How can we help make your upcoming week a little smoother ? Our trusted caregiver is just a dm
away .
Happy Sunday and let’s make the week a great one .
HASHTAGS:
#SundayReflection#ParentingSupport#NewWeekGoals#ChildcareJourney#BabySittingAgency#E
BA#NorthCarolina .
GOAL BEHIND POST: This post aims to build emotional connection and foster the agency’s role
as supportive partner .