Precious Chinelo Okoli

PORTFOLIO FACEBOOK (META) ADS, EMAIL & SMS MARKETING, AMAZON STOREFRONT, A+ CONTENT, CONTENT CREATION & VIRTUAL ASSISTANCE. PRECIOUS CHINELO OKOLI Hello, I’m Precious For the past five years, I've worked as a virtual assistant, content writer, social media manager, content creator, advertising specialist, and community manager across the social media landscape. With my experience, I have assisted global businesses develop their media presence across various social media platforms including TikTok, Instagram, Quora, Medium, Facebook and Snapchat. I have been able to develop online brand credibility and visibility by creating, curating, managing, and developing content strategies that align with their marketing and sales objectives. As a seasoned professional, I bring a versatile skill set to the table. I am dedicated to providing quality care for ultimate customer satisfaction. In my professional journey, I've sharpened teamwork, communication, and organizational skills through various projects. Leading independent initiatives, I've embraced challenges as opportunities, maintaining high standards. With expertise in content development, digital marketing, social media management, and graphic design, I am dedicated to delivering exceptional results, backed by proficiency in tools like Canva. Table Of Content Facebook (Meta) Ads ……….……………………………………. Email Marketing (Klaviyo) …….…………………………………… 5 7 …….……………………………………. 12 Amazon Storefront & A+ Content …………………………………… 16 Content Creation ……………….……………………………………. 21 Virtual Assistance ……………….…………………………………… 25 SMS Marketing (Attentive) 05 Meta Ads A POWERFUL DIGITAL MARKETING TOOL Facebook meta Ads can be used to promote a business and drive more traffic to a website, or promote a particular piece of content. Facebook Being the creative director and marketing manager at Herbal A great way to reach a wider audience and boost conversion. of herbal supplements and teas), and leveraging the power Goodness (a health and wellness company that sells all sorts of Meta Ads, we were able to do a lot of brand advertising and content marketing which resulted in revenue.increase as well as a wider reach. Meta Data FACEBOOK ADS DATA BREAKDOWN In Fig. 4.1, we can see a breakdown of the Meta Ads data for the period 1st Jan 2022, to 28th Feb, 2022. We can also see that the Ad spend of $2817.69, generated $6,715 in revenue, 7,164 link clicks, 87,689 reach and 179,658 Fig. 4.1 impressions on Facebook. In Fig. 4.2, we can see a breakdown of the Meta Ads data for the period 1st August, 2022 to 15th September, 2022. We can also see that the Ad spend of $3,878.09, generated $21,938.27 in revenue, 1,567 link clicks, 62,990 reach and 168,551 impressions on Facebook. Fig. 4.2 Email 07 Email Marketing Email marketing is a form of digital marketing that allows businesses to connect with their customers by sending them emails, newsletters and other types of messaging. The main idea behind email marketing is to build relationships with customers by offering them information and valuable content via email, which will in turn drive sales, and increase customer loyalty. Klaviyo is one of my favorite platforms for creating revenue-driven campaigns via email for Herbal Goodness. It allows me to send personalized emails to customers based on their purchasing behavior and preferences. Klaviyo Email Marketing In Fig. 7.1, we can see some of the flows set up on Klaviyo In Fig. 7.2, we can see the overview dashboard of the revenue for this client. The flows include (but is not limited to); a generated through email marketing for the period of March welcome flow, abandoned cart flow, abandoned checkout 2022 to December 2022. The total revenue generated as seen flow, and a post-purchase follow-up email sequence. in the highlighted area below is $125,461.50 . Fig. 7.1 Fig. 7.2 Campaign Email Campaign And Revenue Generated Campaigns are emails sent to newsletters subscribers with the aim of building customer loyalty and (or) generating revenue. Fig. 7.3 Fig. 7.4 Fig. 7.5 Fig. 7.3 - 7.5 are snippets of an email marketing campaign sent to a selected newsletter list, it features the best-selling product, and some selected products with the aim of generating revenue. In fig. 7.6, we can see the total revenue of $3,170.46 generated within 72 hrs by this campaign (highlighted in red). Fig. 7.6 Juneteenth Campaign Email Campaign And Revenue Generated Fig. 7.7 - 7.8 are snippets of a Juneteenth email marketing campaign sent to a selected newsletter list, it talks about the celebration of Black Culture, and also features some selected products with the aim of generating revenue. In fig. 7.9, we can see the total revenue of $3,303.44 generated within 24 hrs by this campaign (highlighted in red). Fig. 7.7 Fig. 7.8 Fig. 7.9 Black Friday Campaign Email Campaign And Revenue Generated Fig. 7.10 - 7.11 are snippets of a Black Friday email marketing campaign sent to a newsletter list, it offers a 20% discount on all products and generated a revenue of $5,231.93 within 24 hrs as seen on the red highlighted area in fig. 7.12. It also generated a total revenue of $25,200.65 over 72 hrs. Fig. 7.10 Fig. 7.11 Fig. 7.12 12 Attentive SMS Sign Up Push Notification Form SMS Marketing SMS marketing is a way of communicating with potential customers through text messages. The effectiveness of SMS marketing comes from the fact that you can target specific groups of people based on demographics such as age, gender and more. Attentive is one of my favorite platforms for creating revenue-driven SMS campaigns. It makes marketing simple, quick, and effective. Fig. 12.1 SMS Campaigns SMS campaigns are text messages sent to SMS subscribers with the aim of building customer loyalty and (or) generating revenue. Figs. 12.2 - 12.5 are snippets of some campaigns sent to an SMS list, They feature selected SMS products with the aim of generating revenue and creating awareness.. Fig.12.2 Fig.12.3 Fig.12.4 Fig.12.5 Attentive Performance Overview Fig. 12.6 Performance In Fig. 12.6, is an overview of the performance dashboard on Attentive, it highlights the revenue generated since I introduced this client to the platform November to December 2022. The total revenue generated as highlighted is $24,765 . , Journeys In Fig. 12.7, we can see some of the Journeys set up on Attentive for this company. These Journeys allow you to set up campaigns that are triggered by a particular event in the life cycle of your website. For example, in the figure above, we have at least 16 Journeys set up; the low inventory flow, back in stock flow, order confirmed flow, welcome flow, etc. Fig. 12.7 16 Amazon Store & A+ Content A POWERFUL DIGITAL MARKETING TOOL Amazon is a leading e-commerce retailer offering convenient ways for customers worldwide to find and discover virtually anything they might want to buy online. Whether you have a physical product or digital service, Amazon offers a unique Amazon online marketplace to connect with potential customers, showcase your brand and build your sales. Number 1 online marketplace. As the creative director, I was able to revamp the overall look of Herbal Goodness’ amazon store and A+ content using unique and amazing design concepts showcase each product with a modern touch. that effectively Amazon Store Figs. 16.2 - 16.2 are snippets from the Herbal Goodness Amazon store revamp. Contemporary Fig. 16.1 Fig. 16.2 Amazon Store (Mobile View) Figs. 16.3 - 16.4 are snippets from the Herbal Goodness Amazon store revamp (mobile view). Fig. 16.3 Fig. 16.4 Fig. 16.3 Fig. 16.4 Amazon A+ Content Before vs After Figs. 16.3 - 16.4 are snippets from the the old look of Herbal Goodness Amazon A+ content, while Fig. 16.5 is the revamped view of what it currently look like; simple, modern, and outstanding. Fig. 16.5 A+ Content Figs. 16.6 - 16.9 are snippets from the revamped Herbal Goodness Amazon A+ content. They have a consistent simple, modern, and outstanding concept across all pages. Fig. 16.6 Fig. 16.7 Fig. 16.8 Fig. 16.9 21 Website, Social Medial & Blog Content Creation A DIGITAL MARKETING DYNAMO Content writing is a vital component for businesses and brands in the digital era. It enables them to establish their Content Creation brand identity, engage with their target audience, and drive Words that work. can build brand awareness, attract website traffic, and position business growth. Through well-crafted content, businesses themselves as industry thought leaders. Engaging and informative content helps retain customers, boost conversions, and enhance social media presence. By investing in high-quality content, businesses can effectively communicate their message, foster trust, and achieve their marketing goals. Website Content Dev. & Design Figs. 21.1 and 21.2 are snippets from a website designed for Powertolight, a solar Fig. 21.1 brokerage company in Florida, the website content development and design created a modern and engaging online presence. With a consistent and visually appealing concept across all pages. Fig. 21.2 BLOGS Content Creation BLOG CONTENT CREATION, AND UPLOAD ON WORDPRESS Fig. 21.3 Fig. 21.4 Fig. 21.5 Social Media Content Creation Figures 21.6 - 21.7 feature snippets of the content calendar, Canva content designs derived from the calendar, and the final display on Powertolight’s social media. Contemporary Fig. 21.6 Fig. 21.7 25 Google Appointment Calendar, Calltools, Discord, Skip Trace, Email MANAGEMENT & DATA ANALYSIS The role of a virtual assistant is crucial in today's digital age. As a Virtual assistant my experience includes; providing remote administrative, technical, and creative support to clients and employers. I assist individuals, entrepreneurs, and businesses by Virtual Assistance handling a wide range of tasks, enabling them to concentrate on Providing Seamless Support responsibilities include managing emails and calendars, call tools their core activities and enhance productivity. Common management, skip tracing, Discord management, conducting research, preparing reports and presentations, handling customer inquiries, and managing social media accounts. Additionally, I am proficient in data entry, transcription, and other administrative duties. This sheet is obscured to protect the addresses of the leads. ● Data Entry and Organization ● Google appointments calendar creation and management. ● Communication (Discord Server Creation And Management) ● Google suite management Fig. 25.1: Data Entry & Organization Fig. 25.2: Google Appointments Calendar Creation & Scheduling ADMIN ADMINISTRATIVE SUPPORT ADMINISTRATIVE SUPPORT Figures 25.3 and 25.4 depict snippets showcasing the utilization of Discord server and Dyno bot automation to facilitate seamless and efficient team communication. Fig. 25.3:Communication (Discord Server Creation And Management) Fig. 25.4: Dyno Bot Automations Setup For Discord Communication Server DISCORD This sheet obscured to protect the addresses of the leads. efficient handling various applications and tools within the Google Workspace ecosystem to streamline productivity and collaboration. It encompasses tasks such as user management, data organization, and application administration. Fig. 25.6: Google Drive Fig. 25.7: Google Sheet Fig. 25.8: Google Docs GOOGLE Figures 25.5 to 25.7 depict snippets showcasing Fig. 25.5: Google Forms ADMINISTRATIVE SUPPORT Calltools CRM CallTools.io CRM management involves effectively utilizing the features and functionalities of the CallTools.io CRM platform to enhance customer relationship management. It includes tasks such Calltools Management Interface as contact management, lead tracking, call recording, and data analysis to optimize sales and customer interactions. , Fig. 25.9 Calltools Agent Onboarding Training Guide Figs. 25.10 - 25.11 are snippets from the Calltoold training Guide I created for Powertolight to ensure smooth Agent onboarding process. Contemporary Fig 25.10 Fig. 25.11 Skip Tracing Using Batch Leads Batch Skip Tracing Skip tracing using Batch Leads is an effective method of collecting leads for cold calling. Batch Leads is a comprehensive skip tracing service that helps identify and locate individuals by leveraging a wide range of data sources as seen in Fig. 25.12 Fig. 25.12 THANK YOU For watching Precious Chinelo Okoli-(-