PORTFOLIO
LEAD GENERATION CAMPAIGNS
1$ = 65 INR
Jan Results: I joined this organizaon on 17th Jan 2017. This was the result they were ge#ng. 1 Lead
was cosng 1410.
Number of Leads: 59
Cost Per Lead: INR 1410
Feb Results: Drasc improvement. Cost per lead went down to 356. 1/4 th of what we were spending
in Jan-17.
Number of Leads: 270
Cost Per Lead: INR 356
March Results: Almost half of what we were spending per lead in Feb -17 and 1/8 th of January.
Number of Leads: 576
Cost Per Lead: INR 207
April Results: Not much improvement here. Results stood the same.
Number of Leads: 806
Cost Per Lead: INR 211
May Results:
Number of Leads: 1261
Cost Per Lead: INR 128
Cost per lead is almost half of April numbers.
Screen shot of some of the campaigns:
E COMMERCE CONVERSION CAMPAIGNS
Number of units sold: 928
Cost per sale: INR 129 ($2)
Some more results:
LIKE CAMPAIGNS
Likes generated for $-
APP INSTALL CAMPAIGNS
16570 App installs for $0.22 each.