Prashant Kumar

CASE STUDY MASRI ORTHODONTICS A CASE STUDY ON THE GOOGLE ADS CAMPAIGN www.masriortho.com INTRODUCTION: Masri Orthodontics (https://www.masriortho.com/) is a Michigan, USA-based business. This business is totally based on Dental care services. They basically deal with Braces. The website owner contacted me regarding the Google Ads and Leads in July 2020. Challenge: As we know dental care is a very common niche and the major challenge was to rank the targeted Keyword for Ads on the 1st page of Google and get more conversions website. and gather more traffic to the WHAT I DID: CAMPAIGN & AD GROUP SETUP: Initially, I have according and the the to set the campaign search ads up the ads client's goal. requirements I campaign an ad group to run ads. campaign have and set up created LOCATION TARGETING: For Masri locations Hence, Ortho, some mattered I aggressively targeted in the more geographical than those campaign client want me to target. others. locations that my USE OF EXTENSION Extensions business ad. That's relevant are the best information why I used extensions. most critical ones: way around all the Below to place the text businesswere the AD SCHEDULE SETUP: For some hours in of businesses, the week comparison tracked the to same selected generate others. for days more That's Masri and value why Ortho and made timely campaign enhancements. DEVICE TARGETING: I QUALITY SCORE IMPROVEMENT: Regular campaign bring out tracking insight improve quality improved ad that score visibility and changes helped which and me further lowered cost as well. CONCLUSION: Working with an managed to relevant traffic specialize in for startups For Masri in paid average generate for well Ortho, I used campaigns, deployment, huge value. and as ad budget Dental leads & Ortho. I Masri generating as monthly business mileage established my vast to brands. experience campaign tracking I planning, generate