Polina Chirukhina

Fintuity is the leading digital Independent Financial Advisery platform in the United Kingdom. The company offers a wide range of financial advisory services including pensions, protection, investments and mortgage advice. A distinctive feature of Fintuity is The Virtual Adviser. The Virtual Adviser is an innovative AI driven online tool that provides a range of financial strategies based based on your goals. Using the latest in machine learning technology, they use a unique algorithm to assess the health of your finances and offer practical real-time advice. Goal The goal of the project was to create a mascot for the company that would represent this innovative technology, communicate with users, help, answer questions and cheer in difficult situations. Archetype by Carl Jung The Sage Committed to helping the world gain deeper insight and wisdom, the Sage serves as a thoughtful mentor or advisor. The Everyman Radiates lightness, simplicity; is recognized as supportive and faithful. Character Goal To teach clients about financial health. To cheer them up in difficult situations. Fears Be deceived, unheard, ignored, unclear, burdensome, rude, judging. Outcome feelings «I understand». Taught, encouraged to think and communicate and act. Character voice Informative, truthful, intelligent, authoritative but peppy and friendly. Mind mapping An important stage was the mind mapping process to generate words and ideas that could represent our mascot. Sketching This is when I transformed all my ideas from all the previously gained insights process into sketches. The process of finding the right vision was long and exciting. We had brainstorm collaborations and co-working sessions with the design team and the product owner at every stage, so in the end we came to a very accurate visual representation of the company. A wise mentor The first attempt was to use the image of a mentor or a sage who is ready to explain any incomprehensible information to the user with a kind smile and gently direct him in the right direction. First, we thought about animals and fantastic creatures. Professor Heimerdinger from the animated series