Polina Chirukhina

Illustrations WiFi Map is an all-in-one app bringing internet access and lifestyle services. The product has a large community that controls most of the content like wi-fi hotspots, $WIFI token, video, photo and text content in social media. My goal was to take the existing brand language and transform it into a more friendly and creative one that will resonate with the users of our app. Based on this language I’ve been designing communication materials of all kind from illustrations and marketing banners to the website. Diverse color palette Every illustration comes in different color variations. Creating various versions in advance made their future implementation in any marketing materials easy and fast. Banners Instagram feed By cooperation with the team I redesigned the Instagram account by applying new visual identity to all the posts using grid-based stylization. Also, a new visual style has been applied to platforms such as Medium, Facebook, LinkedIn, Telegram, Discord and Twitter. The product visuals became complimentary and more recognizable in social media. Explanatory Cards In addition to the news, it was important to make educational posts, which in a playful way explained the complex app mechanics and community activities. I designed the template for explanatory cards which helped quickly release these posts every week and collect a whole series of educational content for our users. App features Community activities Newsletter & articles I’ve not only created visually appealing graphics for entertainment content, but also played a key role in the creation of weekly articles and newsletters through the creation of engaging cover images that effectively convey the intended message and support the written content. Presentations & Documents I’ve been creating visually engaging pitch decks, PR kits, whitepapers, and other documents that were tailored to specific occasions and audiences, adapting style to best convey the intended message. Pitch Decks Whitepaper Press & Media Kit Stickers A crypto-themed sticker set for a Telegram community was made to enhance communication and build excitement for an upcoming $WIFI token sale. Printed production I’ve designed sets of merchandise, including a Corporate set for company workers and founders and a Community set for app users. Corporate merchandise Comunity merchandise Website I’ve been leading the design process of the company website from concept to launch. Design system New visual language implementation Mobile first design The main company's product can only be used on phones. Analytics has shown that 93% of users opened our website from mobile devices. Desktop view Get closer on Linkedin