Piyush Goel

MARKETING CASE STUDY Dubai Muscle Show PREPARED BY PIYUSH GOEL FACEBOOK ADS EXPERT/SOCIAL MEDIA MARKETING CONSULTANT ABOUT ME I have Started my Journey in the year 2017 as a Fb Ads Expert, Since then i am helping businesses in fashion & apparel industry, health & fitness niche and businesses in the e-comm vertical. I am helping businesses with Facebook Ads to generate good ROI & ROAS with major objective of Leads & Conversions. OUR OBJECTIVE The Clients wants to target people those who are Interested in Health, Fitness and Gym for the Upcoming Event in Dec 19'. The Client wants to target both B2B & B2C markets & is majorly targeting Fitness Freaks. OUR CHALLENGES 01 Finding a Highly Narrow Audience of Fitness Freaks who are Interested in buying tickets for the upcoming event is way to difficult. 02 The Clients also wants me to target Business owners and other B2B leads for the Event Exhibition and promotions. 03 The other main challenge for me was not having a proper landing page for the event and due to which i was using Fb Lead forms. TARGET MARKET Targeting People who are Interested in Buying Tickets for the upcoming Event and are Fitness Freaks Client wants me to target people those who are Gym Owners, Decision makers for Exhibitions ACTION PLAN Audience prospecting & conducting research to create a highly relevant interest based coldaudience. Creating Ad Copies & Lead Forms, images for best performance. Planning & Optimizing the Campaign to Increase ROAS & ROI. TIMELINE 1 WEEK Audience research and Its relevancy. Developing ad copies & lead form and other content. Campaign Planning Funnel to ideate the strategy. 2 WEEK Creating Social Proof with Top of the Funnel campaigns Creating Interested/Cold Audiences with relevant Interests. Creating Conversions based Campaign using Custom Audiences and LookALikes. 3 & 4TH WEEK Pixel Installations and Events setup. Final Check Ad Copy and Landing page Optimizations Campaign Optimizations, Scaling and Reports. RESULTS 2X ROAS We have Achieved 2x ROAS from our Top of the Funnel campaigns on Facebook. RESULTS 107 CONVERSIONS We have sold a Total of 107 Tickets with Conversion Optimization in the Top of the Funnel Campaign AD COPIES 2K+ RESULTS 2K+ THANK YOU! FOR QUESTIONS AND COMMENTS, EMAIL ME AT-