Piyush Goel

MARKETING CASE STUDY PREPARED BY PIYUSH GOEL FACEBOOK ADS EXPERT/SOCIAL MEDIA MARKETING CONSULTANT ABOUT ME I have Started my Journey in the year 2017 as a Social Media Marketer, Since then i was helping businesses in fashion and apparel industry, health & fitness niche and now i am serving businesses in the e-comm vertical. I am helping businesses with Facebook Ads as well as Social media profile management on all major platforms like Facebook, Instagram, Twitter & Pinterest. OUR OBJECTIVE The Clients wants to target Old-Age women's who are having health related Issues & have used online programs to stay fit. The Client also wants to get maximum program sales from Facebook. OUR CHALLENGES 01 Finding a Highly Narrow audience of old age women's who have enrolled in other Health program to stay fit & healthy is way to difficult. 02 The Clients wants me to get more program leads along with the maximum number of downloads for his free E-Books. 03 The other main challenge for us is not having a pixel installed in his website, nor does he use messenger bots to interact with the audience. TARGET MARKET Targeting Women's who are Health related issues & have also enrolled in other online programs Women's who are Concerned about Healthy Fat & facing other Health issues in all major cities of Australia ACTION PLANS Prospecting Audience for the brand and conducting audience research for creating custom & Look-Alike audience. Creating Ad Copies & banner images followed by a Image text check for the maximum performance. Planning & creating Sales Funnels to get cost effective ROI. TIMELINE 1 WEEK Audience research and Its relevancy. Developing ad copies & content related to the Campaign. Building Social proof in Top Of Funnel Campaigns. 2 WEEK Creating Interested/Cold Audiences with relevant Interest & demographics. Creating PPE Campaign to build awareness & generating traffic. 3 & 4TH WEEK Creating Complete Campaign Funnel Driving Conversions based campaigns. Analytics, Optimization and Scaling RESULTS 2x ROAS We have Achieved 2x ROAS from our Top of the Funnel campaigns on Facebook. AD COPIES 2K+ RESULTS 2K+ THANK YOU! FOR QUESTIONS AND COMMENTS, EMAIL ME AT-