Piyush Goel

MARKETING CASE STUDY PREPARED BY PIYUSH GOEL FACEBOOK ADS EXPERT/SOCIAL MEDIA MARKETING CONSULTANT ABOUT ME I Started my Journey in the year 2017 as a Social Media Marketer, Since than i was helping businesses in fashion and apparel industry, health & fitness niche and now i am serving businesses in the e-comm vertical. I am helping them with Facebook Ads as well as Social media management on all major platforms like Facebook, Instagram, Twitter & Pinterest. OUR OBJECTIVE The Clients wants to target Old-Age women's who are having skin related Issues & use natural products. The Client also wants to get maximum website Conversions from Fb Ads Campaign. OUR CHALLENGES 01 Finding a Highly Narrow audience of women's who use natural beauty products to fight against skin problems is way to difficult. 02 The Clients wants us to get an online presence and engagement along with maximum conversions for the products. 03 The other main challenge for us is to not having a pre-defined audience to target & specify Audience Interest. TARGET MARKET Targeting Women's who are Facing Skin related issues, & use skincare products Old Age Women's who are using Natural Skincare products in all major cities of Europe. ACTION PLANS Prospecting Audience for the brand and conducting audience research for creating custom & Look-Alike audience. Creating Ad Copies & banner images followed by a Image text check for the maximum performance. Planning & creating Sales Funnels to get cost effective ROI. TIMELINE 1 WEEK Audience research and Its relevancy. Developing ad copies & content related to the Campaign. Building Social proof in Top Of Funnel Campaigns. 2 WEEK Creating Interested/Cold Audiences with relevant Interest & demographics. Creating PPE Campaign to build awareness & generating traffic. 3 & 4TH WEEK Creating Complete Campaign Funnel Driving Conversions based campaigns. Analytics, Optimization and Scaling RESULTS 2x ROAS We have Achieved 2x ROAS from our Top of the Funnel campaigns on Facebook. AD COPIES 2K+ RESULTS 2K+ THANK YOU! FOR QUESTIONS AND COMMENTS, EMAIL ME AT-