Piyush Goel

MARKETING CASE STUDY PREPARED BY PIYUSH GOEL FACEBOOK ADS EXPERT/SOCIAL MEDIA MARKETING CONSULTANT ABOUT ME I have started my Journey in the year 2017 as a Social Media Marketer, Since then i was helping businesses in fashion and apparel industry, health & fitness niche and now i am serving businesses in the e-comm vertical. I am helping them with Facebook Ads as well as Social media management on all major platforms like Facebook, Instagram, Twitter & Pinterest. OUR OBJECTIVE The clients wants us to get more events attendees. & also want us to get highly relevant people who can bring up some revenue out of those events. OUR CHALLENGES 01 We have many competitors in this vertical, it's difficult to stand out in the Apparel & Fashion Niche. 02 The client was a small company so budget is a regular concern for us. 03 The other main challenge for us is to not having a pre-defined audience to target, we have to start from scratch. TARGET MARKET Targeting Women's who are Interested in luxury clothing Interested in Designer & Customized Clothing. Also, living in tier 1, 2 & 3 cities. ACTION PLANS Creating Audience for brand on all major Social Media Platforms like Facebook & Instagram. Audience Research & Creating Campaign custom & Look-A-likes. Creating Ad Copies followed by a Image text check. Creating & following Campaign Funnels to get cost effective ROI. Creating Messenger BOT Sequence to engage with Audience on Facebook Messenger. TIMELINE 1 WEEK Developing content related to the brand. Audience research and relevancy. Building Social proof in Top Of Funnel Campaigns. 2 WEEK Researching Cold Audiences with relevant Interest & demographics. Creating Campaign to build awareness & generating traffic. 3 & 4TH WEEK Creating Complete Campaign Funnel Driving Conversions based campaigns. Analytics, Optimization and Scaling RESULTS 3X ROAS We have generated 3x+ ROAS on most of our events promotion based campaigns with the help of FB Ads RESULTS 2K+ Event Interested We have generated on most of our events promotion based campaigns with the help of Facebook Ads. RESULTS 2K+ THANK YOU! FOR QUESTIONS AND COMMENTS, EMAIL ME AT-