Pinky De Leon

Issued 18th August 2018. futurelearn.com/certificates/hdbtopq Certificate of Achievement PINKY DE LEON has completed the following course: DIGITAL SKILLS: DIGITAL MARKETING ACCENTURE This online course provided an introduction to digital marketing, and explained the different digital marketing strategies, techniques and tools that are available for businesses to use today. 2 weeks, 2 hours per week Conor McGovern Course Sponsor Accenture The person named on this certificate has completed the activities in the attached transcript. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement. This learner has not verified their identity. The certificate and transcript do not imply the award of credit or the conferment of a qualification from Accenture. PINKY DE LEON 95% has completed the following course: AVERAGE TEST SCORE DIGITAL SKILLS: DIGITAL MARKETING ACCENTURE Digital marketing is seen as a key tool in growing a business. This course explored what digital marketing means, why it is important and looked at some digital marketing strategies including display advertising, pay per click advertising and search engine optimisation. The digital marketing strategy components were explained including the importance of balancing and integrating different digital marketing strategies and how companies can target customers. • Search engine optimisation • Email marketing • How to integrate these techniques STUDY REQUIREMENT 2 weeks, 2 hours per week LEARNING OUTCOMES • Describe what digital marketing is • Explain why digital marketing is important for businesses • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing • Explain how the different digital marketing methods can deliver value to businesses • Identify the key features that should be included in a digital marketing strategy • Describe how businesses can use data to target customers in their digital marketing campaign • Explain the benefit and importance of integrating different digital marketing techniques SYLLABUS Week 1 - How to use digital marketing • Introduction to digital marketing • Display and pay-per-click advertising Week 2 - Digital marketing techniques This transcript should be read alongside the accompanying Certificate of Achievement. For more information about transcripts visit futurelearn.com. Issued 18th August 2018. futurelearn.com/certificates/hdbtopq