Petra Leskovec Dujisin

Petra Leskovec Dujišin Visual identity / brand design Logo design Storytelling Brochure / Flyer / Poster design Illustratons Digital design Print design Web design B LO CKCHA IN CONFERENCE Bl ockSplit is a bl oc kc h a in com mu ni ty co nf e re nce organised to grow th e g l ob a l b l oc kc ha i n e co sys te m . I t's p roviding exp e r ie n ce d m e m be rs wi t h a s t a ge f o r shari ng know ledge a n d on bo a rdin g new t a le nt s i nto t he community. Bl ockSplit is an o p p o r tu n ity f o r deve lo p e rs a nd f o u nd e rs of bl ockchain proje c ts to l e a r n a n d m e e t. Active blockch a in p ro je c ts w il l be a b le to g row t he i r own res p ective commu n itie s by h e l p in g new m e m b e rs to k i c k- s t a rt t he i r ow n j ourneys i n t h i s exc i t i ng i nd us t ry. T h e co nf e re nce i s t ai lore d for programme rs , proj e c t manage rs a nd e nt re pre ne urs look i ng at t h e pote nt i al of work i ng wi t h t he b loc kc h ai n te c h nology. V i s u a l d e s ign of t h e confe re nce n eed ed to b e d if f er en t an d p op - up w i t h t h e bloc kc h ai n note . Illus t rat i ng gori lla whi c h b e c ame mai n v i s ual par of t h e confe re nce , and t h e p atte rns t hat are follow i ng confe re nce mate ri al. I VA N ' S R E STAU R A N T I va n' s re s t aurant i s a re s t aurant t h at wante d to have a uni que appe arance w i t h a nat ural note . T he logo was mad e of c us to m mad e ty po graphy . B lu e color i s a t h e me color t h at i s d rive n t ru all m ate ri als in c lud in g pic tur es o n th e wall. Se cond co lo r was ye llow. Patt er n s we re mad e from t h e pe ace of t h e logo, f o rk a nd s poon and t h ey we re us e d for t h e t able pad. Ove ra ll i t was a pe rfe c t combi nat i on of nat ure ate ri als and t h e me d i te rrane an colors . P R AMEN KA ASSO CIATIO N A l ogo f or this a ssoc iation wa s m a d e o n t he g ol d e n rat e bas e. P ramenka is a u n iqu e sor t o f t he s he e p whi c h i s re p res enting th e as so c iation , so h e r a pp e a ra nce wa s u s e d f o r t he p ur pose of th is l o go. STEORA - s m a r t b e n c h I ns p i rat i o n co m e s f ro m t h e prod uc t, i t s me ani ng and i t s m i s s i o n. B ra nd i ng (li ke a prod uc t ) look s s i mple but i t ’s co m p li c ate d a nd m e a ni ngful. Ins pi rat i on c ame from t h e s tory o f how b e nc h wa s m a de and w h at w h at i s re pre s e nt i ng. It ’s a new a nd i nnovat ive p ro d uc t and i t ’s a fi rs t i nnovat i on, a s t ar, f ro m hi s i nnovato r. B enc h h as few func t i ons be s i d e s j us t s i tt i ng . I t ’s a s o la r b e n c h w h e re you c an c h arge your ph one (wi re le s s o r o n US B ), be nc h h as a fre e Wi -F i , and als o i t h as a ni g ht a m b i e nt li g ht i ng . On f i rs t s i g ht p ro d u c t look s ve ry s i mple but be h i nd t h e re i s a b i g s to ry a b o ut hi g h q uali ty and i nnovate prod uc t. T h at ’s what we wa nte d to s how w i t h brand i ng. Wh ole brand i ng lo o k s ve ry s i m p le b ut be h i nd i t ’s a ve ry i nte re s t i ng s tory. St a rt i ng f ro m a m e a ni ngful name St e ora w h i c h come s from an o ld E ng li s h wo rd /s te or ra/ w h i c h me ans a s t ar. T hi s p ro d u c t i s a s t a r so i t s h ould h ave a re pre s e nt at ive na m e . S p a ce b e twe e n le tte rs h as ari t h me t i c me an 7, w h i c h i s a s i g ni f i c a nt nu m b e r world w i d e ( 7 d ays i n we e k , 7 colors of t he ra i nb ow, 7 co nt i ne nt s … . ) Als o t h e pos i t i on of d as h , h e r le ng t h a nd wi dt h i s c a lc ulate d by t h e gold e n rat i o rule . Das h h as m u l t i p l e m ean in g; T he li ne re p re s e nt s t he uppe r s urface of t h e be nc h B y p la c i ng t he li ne a b o ut t h e le tte r ‘A’ , we ’re d e fi ni ng our b ra nd a s a n A + C la s s T he lo go i s li ke t he b enc h’s ow n d i gi t al s i gnat ure T he li ne a ls o re p re s e nt s t h e bli nk i ng _ E NSOC O ENSO CO, London b a se d com p a ny, i s a s o c i a l e nte rp ri s e com mitted to h e l p in g l ike - m in de d p e o p le o r organisations deve l op th e ir tr ip le b o tto m li ne financial, soc ia l a n d e nv iron m e nt a l. G o ld e n rat i o was us e d to d e fi ne d t h e quali ty of t h e logo. B lu e a nd ye llow make s t h e be s t colors to c re ate e nt hu s i a s m for li fe and c an awake n gre ate r confi d e nce a nd o p t i m is m as i t 's i mport ant for s oc i al e nte rpri s e . FTM F T M i s company t h at i s prov i d i ng w i nd ows for bui ld i ngs . T h e logo t ake s t h e form of t h e bui ld i ng, and t h e gaps re pre s e nt t h e w i nd ows of t h e bui ld i ng. T h e logo h as ove rlapi ng i ni t i als of F, T and M. Due to t h e ve ry me ani ng of t h e name of t h e company ( Fori s t uus mund us -d oors of two world s ) , copy of t h e le ft and ri ght s i d e , w h i c h i s not i d e nt i c al, re mi ni s ce nt of t h e d oor, or two s i d e s t h at are s i mi lar, but s t i ll d i ffe re nt. A D CL I CK Ad C li c k i s a company s pe c ali s e d i n G oogle Ad Word s . For t he v i s u a l i d e nt i ty we us e d G oogle re d color and h e r va ri at i o ns . Lo go i s mad e of t h e ty pography and t h e ' ' a rrow' ' t hat m e ans /c li c k i ng, mov i ng faward , s e arc h i ng) . Đ EL OZ A DI ZA J N Đ e loz a d i z a j n are T-s h i rt s t h at I make i llus t rat i ons for. Đ e loz a d e s i g n t-s h i rt s are s h ow i ng t h e Dalmat i an d i ale c t, ty p i c a l f o r t he re gi on of Dalmat i a. H a nd d rawn, uni que i llus t rat i ons s h ow and ex plai n t h e wo rd s o f Da lm at i an d i ale c t. --