Peter Otieno

What is SEO, and how has it evolved? When web admins encourage search engines to rank their pages higher in the search results, the process is known as Search Engine Optmiiatono This usually means tweaking your website using design elements and content which reaches highly targeted customers who will take actons you desire them to take on your websiteo What do you do when you need to fnd something on the internet? Tap on your favorite search engine, type the phrase you’re looking for and then wait for the results to load, right? But of course, search engines weren’t always around since 1997o That foredates the inauguraton of OO GE ust afer YAHOO and many other search engines that we count upon todayo With the help of Danny Sullivan, the Search engine was borno In 1998, Stanford University[Palo Alto-California] produced two graduates in Computer Science, Sergey Brin and Garry Page, who came up with the mathematcal algorithm-dependent search engine known as " Backrubo" Backrub rated the prominence of web pages according to the functon of the quantty and strength of inbound linkso It calculated the probability that a given page would be reached by a user who randomly surfs the Webo In 2004, web admins started postng out-of-context links on websites; Ginkspamming to boost search rankingso To improve search engines, people used black hat tactcso In 2005, search results for each user were personaliied by oogle; history of searches and website loggingo In 2008 Google Suggest or Autocomplete function was created by Google; when making a searching art by typing in the search, a box drops down, giving you choices to complete your search. Google wanted to assist its users in saving time by completing their search demands. As SEOs, it’s likewise a resource of what Google views as the most popular searches using a base word. You can utilize this function to discover keyword concepts because if Google includes a search term to Google Suggest, it's because they consider it is a popular search. In 2011, John Mueller introduced the Google algorithm Panda, which fltered out all sorts of unwanted, unnecessary, and irrelevant content from all over the internet—minimized the impact of content farms with poorly cited articles. In 2012, Google Penguin targeted websites that violated Google's webmaster guidelines. In 2013, marketing became the order of the day. To understand queries and prioritize the relevance of their users' search, Google applied BERT(Bidirectional Encoder Representations from Transformers) in October 2019. Google has tightened its search ranking algorithm to cut down loopholes; it has rendered marketers to level up their game if they want to be seen. The critical SEO strategies which have been changed in the last fve years aree 1. Keywords Stufni Is No More Earlier, keyword stufng ensured that the page would rank at the top of the SERPs with multiple numbers of keywords. But now, it is the relevant content that matters the most rather than practicing keyword stufng. 2. Content Quality Over Quantity SEO is now concentrating on the Quality of content than quantity. The focus has been shifted, and Google, along with other search engines, prioritizes welle written and informative content to rank higher. 3. Prioritization of Mobile First Being a smartphone generation, the focus has been shifted from desktop to mobile search trafc. Mobileefriendly sites are more rewarded by the search engines now. 4. New Focus on Local SEO Now, local searches have become more common and also more specifc. The audience is at the center of marketing campaigns than the casing products/services; the new focus is on local search. With search optimization techniques, local companies/organizations now have various opportunities to reach their target audience o Companies can rank in local searches better than even the big players by listing on Google a business' ads posts targeting the local consumer base. To learn more about the content marketing practices twinned with d to boost search engine rankings were already there when Alta Vista ruled the Web. The day's search engines also included Yahoo and Excite, AOL and Web crawler, and a few others, and they didn't have much of an algorithm. SEO in those days mainly consisted of adding words to the keyword meta tags. This focus on meta tags for SEO stuck long after Google, Yahoo, and Ms. What is the best way to keep up with evolvini SEO strateiies? The best way I stay in the knowhow is through forums. Just fnd forums on google on SEO and follow them religiously. When there is an update, you bet it will be shared in all of them frst. Another way to stay informed is to create Gooile alerts on Google using a word like “new SEO strateiy."You can go to youtube and search for how to make them. So what this will do is that you will get an email from your alerts whenever the word Gooile updates is mentioned anywhere on the Web. Such an excellent system…love it. Best of all, just read anything Google on the net daily or whenever you can. With all the SEO was born right after the businesses learned about the importance of digital marketing, and I think SEO is an essential part of Digital Marketing. This is because it helps the websites get better attention from the people searching for them by ofering them rankings on the Search Engine Result Pages. This is something that most businesses should consider. Your web page has the potential to rank in Google if; 1. Contenteyou need to create a specifc drift content that serves all steps of your marketing to show up in relevant search results. After generating your content from Eebooks, white papers, checklists, and ine depth resources, you’ll need to pamper it with blog posts, webinars, podcasts, or infographics at the top of the funnel and lastly, bloom it with FAQs, Testimonials, and Demos as the bottom of the funnel. Also, you'll need to prepend the SERPs of any disquisition you're attaining ardently.