Becoming a successful webinar
A webinar is for you to keep providing tactical and strategic advice for the attendees.
They're giving you an hour of their time, and you have to respect that.
By all means, share personal success or failure stories, but always include actionable tips and
tricks. With a powerful webinar, you'll be able to position yourself as a thought leader and
reach out to thought audiences with value-added content that will catch their attention.
Speaking of marketing aspects of webinars:
webinars help you build brand and brand awareness in various marketing channels
webinars let you educate your audience
webinars can be used to promote your products or services, so-called product
webinars
you can generate leads via webinars
webinars may help you build thought leadership
webinars are a way to offer your potential customers additional value.
Applying the 7P’ will help you become a successful webinar and will also triple your
attendees:-.
Plan
Prepare
Produce
Promote
Present
Perform
Progress
1. Plan
You should plan it carefully - the idea, what attendees might expect from the
Webinar and its primary purpose.
Choose the right speakers - for the Webinar and success has many factors;
however, one of the most important is the host. Ensure that they know the
topic from side to side and are comfortable with the camera.
Pick the proper format - will a single presenter host the Webinar? Will it be an
interview Q&A with two speakers or a panel discussion?
2. Prepare
To write and execute 1 hour of good public speech, you need three weeks of
preparations in most cases. Respect the time put into the script, visual design, and
rehearsal.
Put cloud of ideas and data you need to present. Try to clarify them more by
subtraction than addition.
Build your presentation around number 3 - beginning, middle, ending; 3 main
points/ideas; tell what you will tell about, tell what you want to mean, and then tell
about what you just told (summary of topics and one thing they should remember).
Compose in one-line jokes or other elements of elegant showmanship, so
you maintain audience attention.
2. Produce
Getting the right tools
If you are planning on creating one, then go for professional webinar software like Live
Webinar
Live Webinar stands out with:
HD quality
ability to combine video, photo, presentation, whiteboard, audio, and chat in one
dashboard
lead generation opportunities
integrations with other marketing tools
customizable branding
evergreen webinars
breakout rooms
access from any device
no need for installation
If you don't have the necessary resources, it will cause you some problems. Using a
premium tool will make you much more credible.
4. Promote
Live streaming webinars are one of the most effective B2B marketing strategies. There are a
lot of popular platforms to consider for the promotion of your Webinar.
I suggest you choose what's right for you, depending on the TA and the platform's purpose.
Here is brief information about the most popular platforms for streaming webinars
1. YouTube Live
2. Facebook life
3. Linked on life
4. Multistreaming
5. Present
Creating a Teaser Video
So, you have a webinar coming and are excited about several this information to your
audience, but you are worried that not as many will come as you'd like. Perhaps your last
Webinar didn't go as well as you enjoyed.
You can often double or even triple your attendees with a straightforward thing: a webinar
teaser video.
What is a Teaser Video?
Have you seen a movie trailer? If not, you really should get on YouTube more often. A
webinar teaser video is like a movie trailer for your Webinar. It should make people
foaming at the mouth to get the information you are imparting.
You can have one professionally produced, which costs several hundred dollars at minimum
or outsource voicework, whiteboard animation, video presentation, and other elements.
Reasons Your Teaser Video Will Attract Attendees
These are effective for several reasons. Here are several that show what a teaser
video will do for those who see it.
o Viewers will see that you aren't just an amateur with a slideshow presentation.
They will consider you a professional speaker or instructor with the right
teaser video, which will make them want to come if they are interested in the
subject matter.
o You can even play short clips from a past presentation so that they can see
just how good your webinars are.
o If people like your video, the likes, and comments that it gets will give people
even more motivation to sign up.
o Posting a video on as many video upload sites as possible will mean that you
reach a much wider audience and pitch your Webinar to people who may not
have known about it otherwise.
o Videos are much more popular to share on social media, so you will be
spreading your message wider and farther.
Perform
Q&A usually happens after the presentation is over and allows speakers to concentrate fully
on answering users' questions. It's a perfect chance to get clarification or further insight.
You can also use this time to chat with other participants and share your wisdom.
Sometimes, presenters will answer users' questions right as they run a webinar. Some
events are even carried out as live communication, allowing speakers to contact the
audience constantly. Check whether the Webinar will have a Q&A section and, if not, take
full advantage of the live chat.
Progress
Choose relevant sessions and speakers and identify timestamps that you'll need to focus on.
This can be especially relevant when the event lasts for a while or includes a few peak times.
This process might come down to eliminating sessions that you don't need. For example,
you may omit parts or speakers you've already heard in the last Webinar. This way, you'll
also know when to take a break to recharge your batteries or when to network by joining
conversations in live chats or on social media.
The importance of webinars is higher than ever before, but it's not going to change any
time soon – even if we're back for good from the remote work, it's going to work wonders
in a hybrid model.