Pauline Espulgar

Link Editorial Keywords Tag Author Daniel Rasmus said, "There is very little generic thought leadership that is useful." In B2B, thought leadership must be able to help buyers gain insightful ideas that will make it easier for them to do their specific job. Defining your target is the first of many steps in using thought leadership in your B2B marketing campaign. https://www.artillerymarketing.com/blog/bid/174980/How-Thought-Leadership-Can-Help-B2B-Companies-Avoid-The-RFP-Process #ThoughtLeadership Thought Leadership social selling Gone are the days when you reach for the phone to blind call a client and hope to close a sale. Today the way to attract and engage prospective B2B clients is to reach http://www.business2community.com/b2b-marketing/5-reasons-b2b-firms-invest-social-media-#u3HzyYLtE1oYMpBa.97 out with personalised content via social media. #SocialMediaMarketing. Thought Leadership social media marketing B2B http://www.oktopost.com/blog/social-media-b2b-marketing/ B2B buyers' purchase decisions are affected by their experience during the buying journey, hence, it's important for B2B marketers to cultivate interactions in social media and make the buyer's experience more meaningful. To do this, marketers must balance social interaction with thought leadership content that shows they have a deep understanding of their buyer's issues and are willing to help. #ThoughtLeadership #B2BSocialMediaMarketing Thought Leadership social media marketing B2B http://www.businessmirror.com.ph/where-business-to-business-sales-start/ While both B2B social media and social selling strategies involve creating content for your audiences, the former focuses on increasing brand awareness to a majority of your prospects. The latter, however, focuses on building one-to-one relationships with your buyers through engagement, interaction and communication. #B2BSocialSelling Social Selling Social selling Social Selling Social selling B2B professionals must have the right mix of social selling strategies in order to get the most out of it. Flooding our networks with too much content, albeit useful, may back-fire and cause leads to lose interest. On the other hand, too little social activity could translate to inefficiency and low credibility. #SocialSelling social Selling Social selling Great B2B marketers know that they aren't in the business of selling their product; rather, they are in the business of building strong relationships with their clients. Through social selling marketers can show they understand their client's interests which leads deeper engagement. This in turn leads clients to value your business http://www.bizjournals.com/phoenix/news/2016/10/27/improve-customer-retention-by-creating-an.html more. http://www.smartcompany.com.au/marketing/sales/77528-social-selling-work/ More companies are expected to integrate AI into their cyber security solutions to http://blog.deepinstinct.com/2016/12/26/6-key-cybersecurity-trends-we-expect-to-see-in-2017/ improve threat detection and prevention in 2017. #CyberSecurity AI cybersecurity Ford states, that their participation in a program aimed at increasing the number of autistic employees was a success and that neurodiversity in the workplace has brought in a new kind of energy that quickly spread to other employees. http://www.crainsdetroit.com/article/-/NEWS/-/ford-others-step-up-autism-hiring-program #AutismInTheWorkplace autism in the workplace neurodiversity Our ability to anticipate an attacker's next move is just as crucial as any threat defence system we put in place. This is where AI becomes critical, as it constantly learns patterns of behaviour to note any deviation from normal. AI proactively prevents http://venturebeat.com/2016/12/27/ai-and-cybersecurity-will-be-more-important-than-ever-in-2017/ attacks, rather than reacts to it. #AI #Cybersecurity cybersecurity AI https://www.oreilly.com/ideas/4-trends-in-security-data-science-for-2017 Threat intelligence feeds have always been used by security analysts to monitor specific events at a specific point in time; however, with the advent of big data, it becomes nearly impossible to scrutinise each anomaly in real time. Hence, the behavioural analysis capability of machine learning systems becomes crucial in detecting, as well as, preventing threats. #MachineLearning https://www.entrepreneur.com/article/245111 When leaders are encouraged and rewarded for being their authentic selves, they are more likely to create real business value for their organisation. This means that when people are free to be who and what they are in the workplace, they become inspired to work harder and be more productive, helping the company's overall business performance. #AuthenticLeadership authentic leadership threat intelligence AI 2016 showed positive, tangible changes for women in tech, but we're not quite there yet. Only 25% of women make it to senior management positions despite 62% of women seeking these roles. To change this, experts suggest giving women mentors to https://techdayhq.com/community/articles/was-2016-the-breakthrough-year-for-women-in-tech increase their visibility and confidence. #WomenInTech women in tech women in tec Homaira Kabir says this about leadership; it starts in learning to lead the self. Obviously, leadership involves a lot of time and effort, but being constantly aware of our strengths and weaknesses, learning to accept our limitations and having a wide latitude of compassion empowers us to motivate others, and encourage their own https://www.forbes.com/sites/womensmedia/2016/12/12/how-far-should-we-go-in-building-leadership-qualities/#4ee3d9a27c6f professional growth. #AuthenticLeadership authentic leadership authentic leadership IBM's integration of hybrid cloud and flash solutions addresses the rigidity of data management for businesses. Because of this, businesses will have more control over their data and be able to use it where it is most valuable. #CognitiveComputing http://www.scientificcomputing.com/news/2016/11/ibm-launches-hybrid-cloud-all-flash-storage-solutions #HybridCloud IBM IBM Cognitive computing technologies, such as IBM's Watson for Oncology, has been helping doctors in fast and accurate diagnosis and proper treatment of cancer patients. Given the shortage of medical specialists in some parts of the world, having cognitive computing technologies in hospitals and healthcare facilities becomes truly lifehttps://www.forbes.com/sites/janakirammsv/2017/01/03/how-ibm-and-microsoft-are-disrupting-the-healthcare-industry-with-cognitive-computing/#376535e61a92 changing. #CognitiveComputing #Healthcaree Cognitive cognitive computing For 2017, experts predict cognitive solutions delivered through cloud technologies will continue to drive digital disruption and transform the current landscape, affecting areas https://www.forbes.com/sites/ibm/2017/01/03/learn-about-the-top-five-trends-to-watch-in-cloud-computing-during-2017/#4e9659ee5a16 in finance, healthcare, education, security and many more. #CognitiveComputing cognitive computing cognitive computing