Paula Guillermo

Malaysia: Market Check 1. Demographics What makes Malaysia interesting for Bangus exports? “ Halal food trade is estimated at US $347billion making it a lucrative market with huge opportunities for Halal Food Business both for domestic and international trade Drivers for Global Halal Food Market ▧ Growth in Muslim population, primary market for Halal Food  30 M population, 61.3% Islam ▧ Rising middle class, and rising incomes in primary markets for halal food  74.7% urban population; 2.6% annual rate of urbanization ▧ Increasing demand for greater variety in Halal Food products Opportunities for Fish Halal Food Products ▧41 % of the population in Malaysia are working class creating a demand for "convenient food products" ▧Fish is the go-to alternative to chicken products and often perceived as "premium" products ▧Rising disposable incomes allow people to buy higher value added, premium products 2. Food Service industry What are the common applications for fish products in the market? Common fish applications Fresh Common Fish Applications ▧ Battered Fish Fillets Common Fish Applications ▧ Chunks/Flakes 3. Retail Market What's present in the market? Markets visited AEON FrozenSection Fresh @ Lulu's RED TILAPIA RM 18.99 US $2.40/kg 4.39 RM = 1USD POMPANO RM 49.99 US $6.33/kg BANGUS RM 13.99 RM US $1.77/kg FROZEN FILLETS From Tilapia, Pollock, to Dory species! FROZEN FILLETS 4.39RM = 1USD ▧DORY FILLET 10.99 RM US$ 1.39/ 800G PACK ▧TILAPIA FILLET 16.45 RM US$ 2.08/PACK ▧POLLOCK FILLET 19.99 RM US $ 2.53/500G Higher Value Added Products A very interesting selection of fish products in the market ▧Pacific West Products EB FIRST PRIDE 240 g 11.69 RM FOB @ 80% 2.13 FOB @ 50% 1.33 1 kg 17.2 RM FOB @ 80% US$ 3.13 FOB @ 50%US $ 1.95 RAMLY FISH CHIPS 500 g 7.59 RM FOB @ 80% 1.38 FOB @ 50% 0.86 550g 16.9RM FOB @80% US$ 3.07 FOB @ 50% US $ 1.92 DELIS CP Thanks! Any questions? You can find me at: @username-