Market research report
RESPONDING TO THE CHALLENGES IN
FINANCIAL SERVICES DELIVERY IN POLPITHIGAMA, KURUNEGALA
1. Introduction
National figures on microfinance in Sri Lanka generally provide an encouraging picture of the
situation. There are many players: banks, cooperatives, microfinance NGOs and various
government lending programs. Compared with other developing Asian countries, Sri Lanka
has a relatively higher density of bank offices in relation to population. Surveys indicate the
supply of services is considerably high: one in every two families has a micro loan, while
every household has 2 savings accounts (AusAID and GTZ). Another study estimates micro
credit market saturation at 80% (ADB).
Statistics, however, can be misleading. The supply of financial services to the poor and very
poor members of the population remains largely insufficient. Earlier inquiry conducted by
Plan found that the requirements of low income people regarding access to financial
services are largely unmet. Current services hardly take into account the needs of clients
and are mainly used by non-poor people or those close to the poverty line. Several
programs have been set up for the purpose of providing financial services to the poor. But
many of the people indicated they did not use these systems.
In collaboration with a local microfinance institution, Sarvodaya Economic Enterprise
Development Services (SEEDS), Plan Sri Lanka seeks to broaden participation by the low
income and very poor households in financial services. Both institutions have agreed that
prevailing services do not reach the more marginalized and very poor households, and that
many rural communities in Kurunegala remain unserved. Specifically, the microfinance
program aims to:
Provide financial services to low income and very poor households in more remote
and isolated areas;
Develop a methodology and offer products appropriate for the target group; and,
Monitor and evaluate program performance for sustainability, outreach and desired
impact.
2. The Program Area and Microfinance Players
Polpithigama Division in Kurunegala District has been chosen as Project area. The Division
is located 43 kilometers north of Kurunegala town, the commercial and business center of
the District. It has a total population of 82,604 (22,004 households) in 2004, 99% of which
are Buddhists. It is a predominantly farming area with paddy, copra, vegetables, as major
crops. Livelihood opportunities are quite limited to agri-based enterprises, are highly
seasonal and largely influenced by weather. The road network is underdeveloped and
transportation services especially in the more remote villages are quite limited. Roads to
outlying villages are unpaved and could be difficult to traverse during the rainy season.
Five (5) institutions provide banking services in the Division. All are located in the town
center, with limited clientele outreach in the distant communities. Three of the banks are
under the government:
Wayamba Development Bank – a Regional Development Bank established under
management of the Central Bank and financed entirely by government.
People’s Bank – a state-owned commercial bank whose microfinance operations are
directed by government.
1
Samurdhi Bank – a government program on poverty alleviation that directly provides
credit and savings services. The Bank is based at the divisional secretariat level
under the supervision of Samurdhi Authority with the Divisional Secretary playing a
key oversight role.
The private banking institutions were set up by the cooperative movement. These are
Sanasa Development Bank - a specialized bank with primary societies and district
unions as share holders. The Bank provides loans to qualified primary thrift and
credit co-operative societies.
Co-operative Rural Bank - a banking division of the Multi-Purpose Cooperative
Society, set up as an independent profit centre and given semi-autonomy from the
MPCS. It does not have separate legal status.
Banks extend credit for various purposes: agriculture/ cultivation, self-employment, business,
housing, consumption, emergency, asset acquisition. Interest rate is generally 18% p.a.,
with the Co-operative Rural Bank offering a slightly lower rate (16% p.a.). Pawning services
are widely offered as well. (Annex A.)
Even with a considerable number of banking offices operating in the area, financial
transactions seem to be mostly informal.
Moneylenders provide credit for both farm and non-farm purposes. Interest rates are
generally in the range of 10 - 20% per month. For large amounts (about. Rs 20,000 and
above) the lender may require collateral (such as, bicycle, farm equipment and machines)
and advance notice. Otherwise, loans can be released without security and within a day.
Moneylenders may also provide loans for considerably lower interest (e.g. 5 - 7% per month)
if documentation they require is provided (e.g. land titles, GN Officer certification of
ownership of assets being offered as collateral, such as, bicycles, machines, appliances).
Informal groups, like rotating savings and credit associations (ROSCA) make loans to
members with interest of 10% per month, using savings collected (e.g. Rs 100 per member
per month). Relatives, friends and neighbors are an important source of cash for emergency
requirements and especially if the amount needed is relatively small (up to Rs 1,000 to
2,000). Loans are interest free. While there are no specific conditions, the borrower is
expected to repay “as soon as possible”.
The death donation society is another important source of financial support in the village. As
the name of their group implies, they provide cash assistance to a bereaved family. It
maintains a pool of funds put up from periodic contributions from their members (e.g. Rs 50
per month). Cash support can be as much as Rs 8,000 with additional assistance in the
form of household goods (rice, sugar, biscuits). Some groups also extend loans for
members’ emergency requirements (e.g. Rs 5,000) and charge interest (e.g. 5% interest
per month).
Shopkeepers-traders support crop production requirements of communities by providing
material inputs (seeds, fertilizers, pesticides) on credit. Such supplies often are offered by
traders at no additional cost to the farmers but on the condition that harvests are sold to
them. Farmers availing of such service may get a lower than market price for their produce.
A private company (Hayleys) extends loans without interest to farmers for the cultivation of
gherkin and chili. Technical assistance is combined with the service. Borrowers have to sell
their produce to the company at a particular price agreed at the beginning of the cropping
season.
2
In a few villages, NGOs operate livelihood and credit programs through groups of women.
Interest rate is low (1.2% per month) and loans up to Rs30,000 may be availed for cultivation
and business purposes. Their coverage is limited though.
3. Objectives
The microfinance program of Plan seeks to develop an approach that caters to the financial
requirements and capabilities of low income groups who remain unserved by the banking
system. Through this study, it specifically endeavors to:
a. Describe the savings and credit behavior of the poor;
b. Understand client views regarding prevailing financial services;
c. Gain insights into the design of financial products and program appropriate for the
target communities.
4. Methodology
The study used participatory rural appraisal tools compiled by MicroSave Africa to gain
better understanding of the financial situation of the communities, their specific needs and
preferences concerning financial services, the constraints they face in accessing financial
services, and the challenges involved in introducing effective financial services to them. The
PRA tools used include:
a. Seasonality Analysis of household income, expenditure, savings and credit. This tool
was used to obtain information on seasonal flows of income and expenditure, and the
demand for credit and savings services. The analysis provided important insights
into some of the risks and pressures faced by clients, how they use financial services
to respond to these, some understanding of the financial intermediation needs of the
communities and what services financial institutions can design in response.
b. Life Cycle Profile. This technique was used to identify events that require lump sums
of cash; to examine the implications of these for household income/ expenditure; to
determine current coping mechanisms; and, to find out how access to financial
services can help the household respond to these.
c. Product Attribute Ranking. This method determined what people view as the key
attributes in financial services and how relatively important each is. It was used to
understand clients’ satisfaction or dissatisfaction with different elements of the
services of MFIs.
d. Relative Preference Ranking. This technique gathered information on how
participants view a variety of financial service providers and the various components
of the financial services they provide.
e. Focus Group Discussions. This tool obtained responses from participants, using
direct, open-ended questions. The inquiry dealt with issues relating to prevailing
financial services (formal and informal), savings, income, access to financial services
and need for credit. Information gathered were used to validate data collected
through other techniques.
The research team consisted of staff from Plan Sri Lanka, Plan Bangladesh and SEEDS.
(Annex B). SEEDS gave the initial training. Given their extensive experience on the use of
the tools, Plan Bangladesh staff led the field training, assisted the team in the selection of
tools, initial consolidation and analyses of data.
3
The team conducted a total of 14 FGD sessions using the four PRA tools (seasonality, life
cycle, product attribute and relative preference ranking). To supplement information
collected through these tools, and to provide more clarity to the insights obtained from the
participants, discussion guide- driven FGDs were conducted immediately after many of the
PRA sessions. These allowed more ‘directed’ discussion on issues and questions of the
researchers. Ten FGDs of this type were undertaken. (Annex C.)
The program aims to reach rural, agricultural communities and the more remote villages. So
farmers (mainly), women and casual wage earners were involved in the discussions. For
every session, some 10 to 12 participants were invited by the Plan field staff through the
community volunteers. Whenever possible and if the schedule would allow (considering
ongoing classes), youth were invited to participate. In two of the early FGD sessions,
separate discussions with women were undertaken. This was discontinued after the
researchers found that there was no difference in views with men on issues discussed.
Even in mixed group sessions, women actively participated in the dialogues and did not
appear restrained to express their opinions.
5. Key Findings
a. Seasonality of Income Flows
Like many agricultural regions, the communities face the continuing challenge of coping with
limited earnings. They generally depend on two cropping seasons in a year and in between,
they do casual work in other farms, small enterprises, construction and public works. But the
flow of income is highly seasonal and the timing is such that they hardly coincide with farm
and household expenditures. This concerns both farmers cultivating paddy and those
producing cash crops.
Type of Farming Community
Paddy (rice)
Vegetable/ cash crops
Months of High Income
Months of High Expenditure
March
July-August
December-January
June
April-May
October
April
September
Household expenditures are driven mainly by farm requirements (land preparation and
agricultural inputs). People invest substantial amounts for their main crop. For rice farmers,
spending is highest in October due to farm activities in preparation for the primary season,
Maha which ends in March. For vegetable producers, farm expenses peak in September in
anticipation of good yield of pumpkin in December-January. April is a high expenditure
month for all communities not only because of cultivation; it is the celebration of the country’s
main festival -- New Year. January is also a high expense month for children’s school fees.
It is the ideal time for house construction on account of favorable weather.1 (Annex D,
Seasonality of Income, Expenditure, Savings and Credit).
People save mostly with neighborhood ROSCAs and at home. Like household income and
expenditure, the flow of savings is determined by periods of high crop earnings as well. Be
that as it may, people have indicated their readiness to save small amounts regularly (e.g.
Rs 5 or 10 daily). Apparently, there is demand for casual labor almost all year round –
providing the opportunity for regular savings.
1 Home construction is usually done gradually, in phases considering the costs involved. It usually takes an extended period
to complete, e.g. five (5) years.
4
In response to the seeming mismatch between household income and expenditures, people
take out loans from friends, relatives, neighbors and moneylenders to meet their relatively
large cash requirements, especially for the farm. Many also indicated their desire to borrow
for social events too that run from April to June, children’s education and for building their
homes.
While there is strong potential for savings mobilization, the availability of reliable savings
services in the community remains a constraint to most families. While banks offer a variety
of depository services (even for children’s education), the target communities are relatively
isolated and clients think depositing monies in the banks are inconvenient and costly to
undertake. As they say, “there are opportunities to borrow, but less to save”.
b. Challenges in Community Savings
Discussions with the community on the subject of savings suggest that they are mainly
concerned about and in the order of declining importance: reliability of the depository
institution, proximity, ease of withdrawals and interest rate. In two villages at least,
participants narrated their unpleasant experience of losing their money to “mismanagement”
of savings at both community and institutional levels. In addition, the people also reported
how they were deceived into opening savings accounts with persons who presented
themselves as staff of banks in the area. For some time, these swindlers visited them
regularly (e.g. weekly) to collect savings. But when the depositors went to the banks to
withdraw their money, they were told that their accounts were non-existent.2 .
Distance matters. Many depository institutions are located in nearby towns but it is still
some 15 to 20 kilometers from the villages. Relatively small amounts are involved (Rs 25)
for regular savings and villagers need to spend more (Rs 30) to reach the banks. Savers
also want to be assured that they can withdraw their money, especially during emergencies.
At best, it would be encouraging if they can deposit and withdraw “any time”.
There is strong readiness to save small amounts on a daily basis. But the opportunities are
very few. Saving at home did not figure prominently as an option among many. Pressures
to spend whatever money they intend to set aside for household consumption is strong.
They would also feel compelled to help friends, relatives and neighbors in urgent need.
Generally, the choice of depository institution of the communities is limited to four: the
neighborhood ROSCA and 3 banks (People’s Bank, Samurdhi, Co-operative Rural Bank).
The ROSCA is constrained by people’s concern of its legal status. Weighed down perhaps
by negative experience in other schemes, they do worry about the possibility they will lose
their money in the scheme. The banks do not appear to be an attractive opportunity either,
mainly for reason of distance, transaction costs and the savings amounts involved. (Annex
E, Relative Preference Ranking - Savings Services).
c. Coping with Financial Pressures
Savings, albeit in limited amounts, helps households cope with financial pressure. It has
been the practice of people to use money set aside earlier (mainly at home and in ROSCAs)
for emergencies, children’s education, family medical needs and starting a family or building
a house. Savings alone, however, is not sufficient. They use savings in combination with
other measures like borrowing and pawning assets. (Annex F, Life Cycle Analysis.)
2
The Central Bank of Sri Lanka periodically posts announcements in leading dailies, advising people to save
only in formal banks.
5
Borrowings are largely informal. People rely on their ‘peer’ network of friends, relatives and
neighbors for somewhat smaller amounts. Otherwise, they go to the money lender in the
village or town center. Especially if the need for cash is urgent (emergencies, education,
medical expenses, cultivation requirements) informal credit sources are the main recourse.
Apparently, there is very limited access to formal credit services for life cycle needs, such as,
family emergencies, higher education for children, serious illness and building a house.
Quite alarmingly, people also resort to measures that could seriously undermine their future
income flows. They sell productive assets, such as land and livestock to meet
hospitalization and emergency needs.
d. Credit Preferences and Concerns
Even if the informal sources (money lender and death donation society) charge much higher
interest compared to banks, they seem to be the preferred sources of credit. The people’s
perception is that they are very reasonable in terms of loan requirements. Some form of
collateral is required only when the amount needed is substantial. Because of the lack of
paperwork and procedures, they can also provide much quicker services compared with
banks. Informal sources also provide much easier loan repayment terms and are very
accessible. Furthermore, they can also be flexible when it comes to possible delay in the
payment of loans. (Annex G, Relative Preference Ranking – Credit Services).
For the communities, the cost of credit isn’t much of a concern. To them, the main obstacle
to accessing formal credit is loan requirements. These include security or collateral,
guarantees from local officials, co-makers and even savings. Government institutions and
programs accept guarantees of local authorities but officials are reluctant to take on the
responsibility. People generally find these requirements difficult to satisfy. Procedures are
complicated and paper work required is too burdensome.
Second, processing of loan applications can be awfully slow. If it takes the banker up to 3
months to approve a loan (as the people have indicated), crop farmers would miss the
prospects of a good harvest. Getting the loan ‘now’ is far more beneficial than getting it with
low interest. Besides, doing the application and complying with the bank’s requirements
could be very costly too.
People are also concerned with how bank staff treat them. They see bankers as
unapproachable and uncaring. And because of past experience where people have been
deceived into participating in bogus savings systems, reliability of service and
trustworthiness of the institution are important. (Annex H, Product Attribute Ranking.)
6. Program Implications
The area has huge potential for savings mobilization. While savings may be highest during
particular periods of the year (e.g. harvest time), the area offers good opportunity for regular
deposits, as income from casual labor is fairly distributed all year round. People also
expressed their inclination to save in small, regular amounts even on a daily basis for
education of their children, home emergencies, house construction and special events. And
the differing farming systems and income flows across areas, also suggests a huge potential
for financial intermediation in the wider region.
In addition to the huge demand for farm loans, credit for non-productive needs seems largely
unmet. During particular periods of the year, short-term loans for education (January), home
6
improvement (January) and construction, special occasions and festivals (April, May) are
needed.
Excessive loan requirements and conditions of most service providers keep clients away. A
new entrant to the financial market in Polpithigama, therefore, must desist from imposing
“unreasonable” loan requirements and should be quick to respond to client needs
(emergencies, cultivation).
Even more important than the cost of the service, potential clients are concerned about
timeliness of service delivery. Many are crop farmers and for them, getting the loan at the
right time is essential. How bank staff conduct themselves matters to them too and
unfriendly demeanor discourages many from even approaching financial institutions.
Perception of the bank’s reliability is also of importance, given past financial misadventures.
So the financial institution should also know how to relate with the communities, given that
for the potential clients, credibility matters a lot.
There is strong demand for instant loans among the people for family emergencies and
sickness. Households are willing to pay relatively higher interest for this service, (about 5%
per month). This suggests an opportunity for even higher priced formal loan services, as
long as they are accessible, convenient and provided in a timely manner.
Clients have shown a fairly good understanding of prevailing rates, so new savings and
credit products will likely be compared with the existing services. Should products be priced
higher than what are being offered, the value added should be appreciated by the customers
themselves (e.g. fast release loans for emergencies, ease of transactions).
7. Proposed Approach to Financial Services
There is a strong tradition of saving in the country. Whenever they can, people in the
villages save at home and participate in ROSCAs (“seettu”) despite the limitations of these
venues. They save in banks but their participation is constrained by accessibility. And in a
number of communities in Kurunegala town, a local NGO has quite successfully introduced
savings and credit operations in women societies that were originally organized for its social
empowerment program.
“We can save money, but there is no convenient system in the village. That is why we are
still poor”. “Banks should bring their services to the village and should not expect us to go to
them.” These statements from potential clients sum up the outlook of the communities
toward savings and their perception of how prevailing banking services can be improved.
In response, Plan Sri Lanka and SEEDS propose to adopt a group approach to financial
services in Polpithigama.3 SEEDS will form neighborhood-based, small groups of about 20
women (primarily) to start savings. The groups will be encouraged to meet every week for
regular savings and to support proper recording of transactions (and thereby enhance
members’ trust in the system). They will be trained on basic accounting and management of
savings and credit activities. The program will also promote internal lending by the group
using savings they have accumulated.
3
Initially, a “door step” approach to individualized savings and credit transactions was considered. This involved a collector
visiting the village almost every day, to collect savings. Loans will be provided by the implementing partner and repayments
will be collected by the same staff. Financial regulations in the country, however, do not allow non-bank institutions to
collect savings from the public, even if they are formally recognized members of a microfinance institution.
7
The groups are expected to start with small amounts per member (about Rs 20 to 50 per
week). It will thus take a considerable period for them to build up their own capital and reach
a level where they can adequately respond to the household and farm credit requirements of
their members. So in the short and medium term at least, they would need external loans to
supplement their internal capital.
After some experience in savings and extending loans to members (at least 6 months),
SEEDS will consider extending credit to the group on the basis of their financial performance
and organizational strengths. The first loan to the group will be limited to the value of its
internally generated capital. In succeeding loans, higher savings-credit leverage may be
introduced (about 2 or 3 times the group fund). Collateral, including group savings, will not
be required of the groups. (Annex J.)
The savings and credit groups will decide on who among their members gets a loan and
what the terms are (interest rate, installments, period of payment).4 Decisions on members’
loan are entirely for the groups to make – relying on their knowledge of the memberborrower’s background, capacity to pay and need (especially at the initial stages when onlending funds are quite limited). They are not expected to require collateral and guarantees,
and ‘productive’ use of credit; so loan release should be quick and relatively easy.
SEEDS will not concern itself with finding out how group members use their loans (even if
these are financed indirectly by the microfinance institution). But the microfinance institution
will relate to the group as a client – focusing on quality of member participation in group
activities (e.g. savings, weekly meetings, lending, decision making), timely collection of
members’ loans and integrity of the group’s recordkeeping and accounting system.
The groups will be advised to maintain an emergency fund in the village. As the name
implies, this is intended for members’ need for urgent financial assistance, such as, sickness
in the family, accidents and emergencies. This should also compensate for the nonwithdrawability of members’ savings with the neighborhood group.
At some point in the future, the groups will be encouraged to form federations for certain
institutional advantages: e.g. more sustainable system of technical support to the
neighborhood groups; more flexible savings arrangements; and stronger financial linkage
with SEEDS.
The neighborhood-based, group approach to financial services represents a new strategy to
the implementing institutions. Learning on effective practice involving similar methodologies
will be considered. These include the Self-Help Groups in India, and Village Savings and
Loan Associations (Mata Masu Dubara) in Africa, which has been proven to be effective in
working with the very poor and extreme environments. Specific areas of study would cover:
group formation and promotion techniques, savings mobilization, community-managed
accounting systems, MIS, group financial management, and financial linkage.
A workshop will be organized to design the financial services methodology. Detailed
features of the savings and loan products will then be presented to representative groups in
the target communities for feedback before starting the pilot project. Specific responses
from potential clients to project concerns, such as, willingness to form a group for
community-based financial intermediation, weekly savings amount with the group, interest
rate to charge on member loans, and interest rate on MFI loan to the group, will be obtained.
4
These should consider the cost of funds (interest rate) and group cash flow-- taking into account term of payment of the
SEEDS loan.
8
Annex A
Summary of Formal Financial Services, Polpithigama Division
Savings Products
Bank
Loan Products
Interest Rate
p.a.
Type
Interest Rate
p.a.
Wayamba
Development
Bank
Normal
Rankathi
Punchi
Sipsarana
Dayada
Diriya Mawa
Retirement
Development savings
5.0%
6.5%
6.5%
6.5%
7.0%
7.5%
8.0%
6.5%
Pawning (Rs 10,000 per “pound”)
Cultivation
Isuru
National Trust Fund
Housing
Land acquisition
Business
18%
18%
18%
17%
15%
22%
15%
5.0%
5.5%
5.75%
6.0%
Pawning (Rs 8,000 per “pound”)
18%
People’s Bank
Normal
Isuru Udana / Sisu Udana
Jana Jaya
Normal - Children
Fixed deposits
6 months
12 months
24 months
YES
Vanitha Wasana
Dana Yojana
Dana Yojana (minors)
Parinitha
< Rs 5,000
>Rs. 5,000
Type
Samurdhi Bank
For other loan types, clients have
to go to Mahawa Branch.
7.25%
8.0%
9.0%
5+ 1.5%
5.75%
5.75%
6.0%
5.5%
6.0%
Diriya Matha
Children
Sisu Reka/ Kekulu
Non-members
5.5%
6.5%
6.5%
8.5%
Agriculture
Self employment
Consumption
Fishery
Family development
Housing
Emergency
18%
18%
18%
18%
14%
16%
14%
Danayojana
Current
Sisu Pubudu/ Duputhu
Wasana (Children)
8.5%
6.0%
Pawning (Rs7,500 per pound)
Members
Non-members
Self employment
Industrial/ business
Housing
Agriculture
Emergency
Agricultural equipment
Fishery
Self-employment
15%
16%
16%
16%
16%
14%
20%
16%
16%
16%
7.0%
Co-operative
Rural Bank
9
Savings Products
Bank
Type
Sanasa Bank
Regular
Children’s savings
Dowry
Fixed deposit
3 months
6 months
12 months
Loan Products
Interest Rate
p.a.
8.5%
10.5%
6.5%
11.5%
12.0%
12.5%
Source of data: client
10
Type
All types of loan (housing,
cultivation)
Interest Rate
p.a.
18%
Annex B
Research Team
Name
Designation
Organization
01.
Indrajith Dayaratna
Field Manager
SEEDS
02.
Anura Dissanayake
Program Unit Adviser, Household
Economic Security (HES) Program
Plan Sri Lanka
03.
Mohammad Tarequl
Hoque
Program Coordinator, Family
Economic Security (FES) Program
Plan Bangladesh
04.
Mobarok Hossain
Coordinator Capacity Building, FES
Program
Plan Bangladesh
05.
Paul Lobo
Microfinance Manager
Plan Sri Lanka
06.
Sunimalee Madurawala
Microfinance Researcher
Plan Sri Lanka
07.
Kanchana Senanayake
Program Assistant, Microfinance
Plan Sri Lanka
08.
B.H.C. Shiromali
Senior Management Training Officer
SEEDS
09.
D.M.Priyantha Wijesinghe
Senior Management Training Officer
SEEDS
10.
Upali Wijetunga
National Advisor, HES Program
Plan Sri Lanka
11
Annex C
Market Research Tools and Villages Covered
Tool
Village
Koruwawa
1
Seasonality of income,
expenditure, savings and
credit
Nikawehara, Kattamberiya
Tharanogollagama, Thalandapitiya
Hatpokuna (a)
Hatpokuna (b)
2
Life cycle profile analysis
Koruwawa (a)
Koruwawa (b)
Kiribamune
3
Product attribute ranking
Siyambalangamuwa
Thaladupidiya
Siyabalangamuwa
4
Relative preference
ranking
Kattamberiya
Hattangana
Keralbokkagama
5
Discussion guide- driven
focus group discussions
All 10 villages (above)
12
Annex D
Seasonality of Income, Expenditure, Savings and Credit
Table D.1. Paddy-Based Farming Villages
Session 1. Farmers and Casual Wage Earner (Koruwawa)
Month
Jan
Feb
Mar
Apr
Income
Expenditure
Savings
Credit
May
Jun
Jul
Aug
Sep
Credit
Dec
Jul
Aug
Sep
Oct
Nov
Dec
Nov
Session 2. Farmers and Casual Wage Earners (Nikawahera, Kattamberiya)
Month
Jan
Feb
Mar
Apr
May
Jun
Income
Expenditure
Savings
Oct
Table D.2. Vegetable-Based Farming Village
Session 3. Farmers, Casual Wage Earners, Vegetable Traders (Tharanagollagama, Thalandapitiya)
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Income
Sep
Oct
Nov
Dec
Expenditure
Savings
Credit
Livelihood in the area is predominantly agriculture. Yet, there are significant variations in income
flows across villages. Major expenditures are mainly determined by farm requirements (land
preparation, agricultural inputs) and the crop raised by the households. Savings generally follow the
trend of the people’s earnings, and peak during high income months. Demand for credit is driven
mainly by farm requirements and social events (New Year).
For many villages, the major crop is rice, with main harvest in March (Maha season) and a second
cycle ending in July-August (Yala). Household earnings peak during these months. In addition to the
sale of agricultural produce, rural folk take on work opportunities during the harvest period. In
between, they do casual work in farms, small enterprises (e.g. coconut coir processing) and go to
other places for work (e.g. construction, public works). Field crops and perennial crops (coconut) also
provide some income in between.
Expenditures peak in April because of New Year celebrations and spending on farm inputs and land
preparation. Major cash outflow for paddy happens again in October-November. Although
expenditures are not as significant as farm preparation and festivals, they are relatively high in
January as it marks the beginning of the school year. It is also the preferred time for home
construction on account of favorable weather conditions.
Not surprisingly, the demand for credit goes up during high expenditure months, and crests in
November. Income from Yala (July-August) is not as high as previous harvest and major farm
13
spending is undertaken for the main season (period of October – November). On the other hand,
savings generally follow the trend of income (March, July-August). (Table D.1)
Villages engaged in the production of cash crops have a different cash flow pattern. Income peaks in
December and January with the sale of pumpkin. The next income high occurs in June, when
produce such as mung bean, sesame, beet and onions are sold. In between these seasons, they do
labor in other farms or other places for job opportunities.
Expenditure is highest in September when farm households prepare their lands for pumpkin
production. The demand for credit, likewise, crests during the period August- October because of
major farm expenditures (land preparation, cultivation and purchase of inputs). They also borrow for
the New Year festival (April). Savings tend to follow the income trend as well, with strong inflows
during the months of high earnings (December-January, June). (Table D.2.)
14
Annex E
Relative Preference Ranking of Product Features - Savings
People’s Bank is first in terms of reliability. It has the reputation of being the oldest and one of the
largest financial institutions in the country. It also helps that it is owned by the government. The
governance structure of the Co-operative Rural Bank in a way promotes confidence in the
organization. Clients noted that the Board is elected by primary co-operatives and management
comes from the membership. With regard to Samurdhi, clients remarked that political affiliation
determines management of the institution and its tenure. And their approach is modified whenever
there is a change in government. People are concerned with the legal status of the ROSCA and are
wary of the risk of losing their money in the scheme.
Table E.1.
Average ranking of savings service provider,
in terms of trustworthiness
Rank
(Based on Score)
st
Financial service provider
Average Score
1
People’s Bank
1.0
2nd
3
Co-operative Rural Bank
3.0
rd
Samurdhi
3.4
th
ROSCA
4.3
4
The convenience of having the ROSCA right in the village and with friends and neighbors as
participants make it the preferred venue in terms of proximity. The branch offices of Co-operative
Rural Bank and Samurdhi are also located close to the communities, while that of People’s Bank is
located in the town centre and would require travel by bus.
Table E.2.
Average ranking of financial service provider,
in terms of distance / proximity
Rank
(Based on Score)
Average Score
st
ROSCA
2.1
nd
Co-operative Rural Bank
2.5
rd
Samurdhi
2.8
th
People’s Bank
4.3
1
2
Financial service provider
3
4
Having the Co-operative Rural Bank nearby makes it easier for clients to make withdrawals too.
While People’s Bank is far from the villages, they provide quick services because their system is
computerized. Samurdhi is village-based, requires less formalities and clients can take their savings
any time during regular working hours. In the ROSCA system, every member needs to wait for his/
her turn in the cycle to receive the money.
15
Table E.3.
Average ranking of savings service provider,
in terms of quick withdrawal of deposits
Rank
(Based on Score)
1
st
Financial service provider
Average Score
Co-operative Rural Bank
2.0
nd
rd
People’s Bank
2.3
nd
rd
Samurdhi
2.3
ROSCA
4.3
2 /3
2 /3
4
th
People’s Bank is believed to offer the highest interest rate (between 7 to 8% p.a.), while the Cooperative Rural Bank is perceived to base interest payments on the ‘minimum balance every quarter’.
Samurdhi pays 6% per annum on savings. On the other hand, the ROSCA does not given any
interest on member’s savings.
Table E.4.
Average ranking of savings service provider,
in terms of interest rate
Rank
(Based on Score)
Financial service provider
Average Rank
st
People’s Bank
2.0
nd
Co-operative Rural Bank
3.0
rd
Samurdhi
3.3
ROSCA
5.0
1
2
3
4th
16
Annex F
Life Cycle Analysis
1st/ 2nd
Average
Score **
3.75
1st/ 2nd
3.75
Higher education
3rd/ 4th
3.50
Serious sickness
3rd/ 4th
3.50
Building a house / starting a family
5th
3.00
Birth of a child
6th
2.75
Funeral
7th
2.50
Wedding
Rank*
(Based on Scores)
Life Cycle Event
Emergency/ accident
* From highest (most pressure) to lowest.
** Average score is based on a scale of 1 to 5 and taken from 4 PRA
sessions.
Households normally use a combination of savings, loans from their peers and money lenders,
pawning and selling assets, to deal with financial pressures.
Emergencies/ accidents are totally unexpected events, they happen suddenly and for which
households are most likely unprepared. They cause much financial stress also because huge
amounts are required and savings are not sufficient to respond to the need. Vehicular accidents, dog
bites, work-related injuries (e.g. factories) were cited as possibilities.
By the nature of emergencies, households cope mainly by borrowing money (money lenders, death
donation society) and pawning assets (gold, jewelry). Some use savings, seek support from relatives
and friends, and sell household assets, farm produce, livestock.
The increasing costs (exams, admission fees, travel, accommodation) and weak institutional support
system, make higher education a matter of high financial concern of families. As a matter of recourse,
households pawn assets or mortgage property. They also save money in the bank (e.g. Peoples
Bank’s Sisu Udana), seek the support of relatives and even sell assets to meet expenses for
university education or vocational training.
Serious illness in the family and home construction rank next in the order of household financial
anxieties. Quality medical facilities are relatively inaccessible. Transportation, medicines and
doctor’s services are costly. As it usually happens at an unexpected time, families are not prepared
for it. In order to cope with this sudden need, they use whatever savings they have, take loans from
moneylenders, pawn assets, mortgage property, and even sell assets like livestock and land.
When someone starts a family, he/ she is expected to live separately from the parents. The social
pressure to build a house is quite strong and there is the expectation to put up a decent home. Cost
of materials is high, much work is involved and a long time is required to complete a house. Finding
quality materials at low cost is difficult too. They take out loans from Samurdhi or a local NGO
program (which is quite rare) and sell assets, such as, livestock. Oftentimes, households make do
with a modest dwelling and gradually, in stages, build their ideal house -- using a combination of
savings (either individually or through ROSCA), earnings from work, and sale of produce.
Child birth is a financial concern, mainly due to the element of uncertainty. Expenses related to
transportation and medical care are quite significant too but families can somehow prepare for this.
17
Savings are complemented with borrowings (from moneylenders, death donation society). Friends
and relatives give money. And if needed, families sell some property to pay medical expenses.
A funeral is a major expenditure that families have to contend with and the amount of money they
needed for religious formalities and burial customs (coffin, attending to visitors) can be substantial.
Social network composed mainly of relatives, friends and neighbors, and the support of the village
death donation society are quite effective in helping households cope.
A wedding, likewise, is an important occasion. Traditionally, families consider it a social obligation of
the lady’s parents to cover the costs of the wedding. The attendant preparation and expenditures
(food, clothes, jewelry, dowry) make it quite an expensive affair. However, it does not cause as much
pressure as events mentioned previously, because both parents and their children have adequate
time for preparations. In addition to savings (individual and ROSCA), relatives provide support, and
families pawn assets and take loans from moneylenders and financial institutions (Samurdhi and
Sanasa).
18
Annex G
Relative Preference Ranking of Product Features – Credit Services
In terms of loan requirements, the moneylender and death donation society are the preferred option.
(Table G.1). The moneylender is flexible and may not require collateral, especially if the loan amount
is relatively small. For larger amounts, the moneylender may require security but needs less
documents and accepts assets to be pawned. The death donation society only asks for signatures of
2 co-members. Among the banks, Samurdhi is favored by the clients. The institution needs only
signatures of its officers and co-members of the client. Other banks require land ownership
documents, guarantors and even government officials as co-makers.
Table G.1.
Average ranking of financial service provider,
in terms of loan requirements
Rank
(Based on Score)
Average Score
st
Moneylender
1.6
nd
Death Donation Society
2.3
rd
Samurdhi
3.4
th
Co-operative Rural Bank
4.7
th
People’s Bank
4.7
th
Sanasa
4.9
1
2
Financial service provider
3
4
5
6
In terms of quickness, however, the moneylender can provide the service within a day, while the
funeral support group may take a week to release the loan. Samurdhi outranks all other formal
institutions in terms of fast loan service. The bank releases loans quickly in an emergency. For
regular loans, it usually takes 2 weeks to one month to complete the entire loan process; while other
banks take between 1 to 3 months.
Table G.2.
Average ranking of financial service provider,
in terms of quick service
Rank
(Based on Score)
Average Score
st
Moneylender
1.1
nd
Death Donation Society
2.3
rd
Samurdhi
3.4
th
Sanasa
4.6
th
People’s Bank
5.0
th
Co-operative Rural Bank
5.7
1
2
Financial service provider
3
4
5
6
The banks loan rate normally range from 18% to 24% per annum. Sanasa offers loans at 18% to
20% per annum. Clients generally feel, this is the best option. Even as some communities think that
Samurdhi’s interest rate is 18% only and could go as low as 14% for enterprise activities, many are
unaware of their pricing of loans. The moneylender consistently ranked lowest as they usually charge
10% per month compared with Death Donation Society’s 5%.
19
Table G.3.
Average ranking of financial service provider,
in terms of interest rate
Rank
(Based on Score)
st
Financial service provider
Average Score
1
Sanasa
2.1
2nd
Samurdhi
2.5
rd
Co-operative Rural Bank
2.8
th
4
People’s Bank
3.2
5th
Death Donation Society
4.9
Moneylender
6.0
3
th
6
The Death Donation Society is believed to offer the best terms for loan repayment. Borrowers can
pay any time because officers know each member well and there are not many rules to follow. The
moneylender is the next best option because many of them do not require collateral (thus, clients may
feel no pressure to pay on time) and are willing to extend the duration of the loan, if needed.
Among the banks, the people-owned institutions have slightly higher marks compared to the
government banks. Other than its pawning service, the Co-operative Rural Bank runs an old lending
scheme for its members who have been with the institutions for a long period. Apparently because of
its strong financial base, the Co-operative can provide relatively easy terms to its members. Although
Samurdhi allows rescheduling of loan during crises (floods, drought), it operates a fixed installment
scheme. And in some cases, villagers also complained of unfriendly services and favoritism towards
friends and relatives in Samurdhi’s operations. (Table G.4.)
Table G.4.
Average ranking of financial service provider,
in terms of loan repayment terms
Rank
(Based on Score)
1st
Financial service provider
Average Score
Death Donation Society
1.6
nd
Moneylender
2.8
rd
Co-operative Rural Bank
4.0
4
th
Sanasa
4.0
5
th
People’s Bank
4.2
6
th
Samurdhi
4.3
2
3
The Death Donation Society is also the choice in terms of distance from the clients as the group is
usually located right in the village. Among the formal institutions, the People’s Bank was consistently
ranked last -- possibly because their office in the area provides pawning services only and does not
handle regular loans. The Co-operative Rural Bank and Sanasa are perceived to be more accessible
than Samurdhi and People’s Bank. Both are believed to have offices near the communities. (Table
G.5.)
20
Table G.5.
Average ranking of financial service provider,
in terms of distance
Rank
(Based on Score)
Financial service provider
Average Rank
st
Death Donation Society
1.1
nd
Moneylender
2.3
rd
Sanasa
3.8
4
th
Co-operative Rural Bank
3.9
5
th
Samurdhi
4.5
6
th
People’s Bank
6.0
1
2
3
21
Annex H
Product Attributes Important to Clients, by Rank
Rank*
(Based on Scores)
Product Attribute
1
Loan requirements
2
Loan processing time
3
Friendly service
4
Trustworthiness of the MFI
5
Interest rate on loan
6
Loan size
7
Loan repayment system
* Based on scoring done by participants in 3 sessions
Many institutions impose requirements which are deemed unfriendly by clients. Borrowers are
expected to produce real property as security which many, especially the poor, do not have. For
those who can, documentation includes survey and valuation of property. Many also do not have the
legal documents to prove ownership of lands. For state banks and government programs, the
guarantee of government officials is acceptable. But in many villages, there are only a few, and most
of the time, they are reluctant to sign loan applications. In a group lending scheme, clients are
required to obtain the guarantee or approval of other members.
Processing of loan applications is slow. Documentation is a long process and it may take between 2
weeks to 3 months to approve a loan. For clients growing crops, timing of release is important and
any delay could result in substantial losses. Related to this, clients think office staff are negligent and
practice favoritism, and the lending institution has weak procedures.
Clients are concerned about behavior of bankers and unfriendly services. Officers and staff of
financial institutions are seen as unapproachable and uncaring people. They have to wait long in their
offices. Clients want staff to be polite, to be friendly and greet them. Assistance in filling up forms
would be appreciated too.
Financial misadventures in the past continue to haunt people in the villages. There were reports of
some organizations coming to the village to collect savings and but they did not return the people’s
money. Clients would tend to be cautious in dealing with new institutions and programs, so perception
of trustworthiness of the MFI is a key issue.
Interest rates should be kept low. In consideration of their economic difficulties (availability of work,
poor farm income), clients want concessionary rates. Prevailing rates are in the range of 18% to 24%
per annum. A ‘straight forward’ scheme is preferred: i.e., reducing balance method of computation
and no additional charges/ penalties.
Clients believe that loan sizes are decided by the lending institution with little regard for the customer.
Loan amounts required are never given and borrowers have to rely on other sources to meet their
requirements. Loan amortization is inflexible. Prevailing collection arrangements do not allow
flexibility in payment and do not consider client’s cash flow. Advance payments are not accepted
either. Clients regard unbending payment requirements a discouragement to potential borrowers and
dislike the practice of discounting first amortization due from loan disbursement. In the event of a
calamity, they suggest loan restructuring should be undertaken and no penalties should be applied to
the loan.
22
Annex I
Focus Group Discussions on Financial Issues
1.
Quality of current financial services
Formalities in processing a loan take time and are inconvenient. Too many
signatures are required to get a loan (referring to Samurdhi and Sanasa).
Loan size do not match requirements
Emergency needs are not served adequately.
In a group lending scheme, members get loans in rotation. Participants cannot avail
of loans at the same time.
The savings requirement to qualify for a loan is difficult to meet.
There is more opportunity to borrow but less to save.
Emergency loans from relatives, neighbors and friends can be easily availed of, but
the amounts are usually insufficient.
Procedures are complicated, and too many forms and paper work are required
2.
Financial services available in the community
Samurdhi loans start at Rs 5,000, 10,000, 15,000 up to a maximum of Rs100,000.
Interest rate is 12% - 16% per annum based on reducing balance.
The death donation society has emergency loan scheme (maximum of Rs 5,000) and
charges 5% per month.
Shopkeepers provide loans in kind (food and other commodities) and payment is
made after harvest
Moneylenders provide loans by keeping legal document of land and other assets for
security. Interest rate ranges from 5% to 10% per month
3.
Prevailing credit needs
For emergency requirements, people borrow from friends and neighbors (sometimes
sell household assets and livestock)
People need quick service, individual loans
Cultivation (buying agricultural inputs, preparing land, hiring laborers)
Education expenses
Building house
4.
Savings behavior
Depositing with Samurdhi (compulsory and voluntary)
Readiness to save small amounts every day (Rs 5, 10)
Saving in ROSCAs
Deposits with People’s Bank, Co-operative Rural Bank, Wayamba Development
Bank, Sanasa
Savings at home (pot)
23
Annex J
Proposed System of Financial Linkage
SEEDS will organize women (primarily) into neighborhood economic empowerment groups with 15 to
25 members who know each other well and are brought together by mutual trust and support for one
another. They will be encouraged to save a fixed amount every week as “compulsory savings” which
can be withdrawn only when the member leaves the group, retirement, in the event of serious
emergencies and for higher education of children. In the future, when savings have reached
substantial levels and the group’s financial system is ready, withdrawal of savings may be considered
by the group.
Three months after the EEG is organized, they will be encouraged to lend the pooled savings to
members who need loans. After three months of lending out group savings to particular members,
SEEDS will consider extending a loan equal to the savings accumulated by the group on the basis of
consistency in savings, strength of leadership and group, attendance in group weekly meetings and
repayment of loans.
After 9 months, the group can leverage their savings with SEEDS up to two times savings collected.
rd
th
The 3 and 4 loan from SEEDS (after 12 months) can be up to 3 times group savings and while the
th
5 and succeeding loans can be up to 4 times the group’s internal capital. All loan releases to the
EEG by SEEDS will be largely determined by the preparedness and qualities of the group (described
above). The linkage banking method is summarized as follows:
Assumptions:
1. Member compulsory savings per week = Rs 25
2. Number of member per group = 20
At end of …
Month 1
Month 2
Month 3
Month 6
Month 9
Month 15
Month 21
Month 27
Month 33
Total
Savings (Rs)
2,000
4,000
6,000
12,000
18,000
30,000
42,000
54,000
66,000
Leverage
1X
2X
3X
3X
4X
4X
SEEDS
Loan (Rs)
12,000
36,000
90,000
126,000
216,000
264,000
Total Loan
Capital (Rs)
6,000
24,000
54,000
120,000
168,000
270,000
330,000
SEEDS will charge an interest of 10 percent per term of 6 months (20% per annum) and a loan
service fee of 2 percent per loan release. The groups will be encouraged to charge at least 3 percent
per month on their loans to their members.
SEEDS will assist the groups so they can open a savings bank account with the People’s Bank
(Polpithigama, Hiripitiya and Melsiripura Branch).
Phases of Financial Linkage
Phase 1. Community Mobilisation and Formation of Groups.
Potential clients are identified and encouraged to form a group not exceeding 25 members. Meetings
are conducted with the group and training sessions are arranged. Members are oriented on
responsibilities and functions of the group. Savings is introduced.
24
Phase 2. Group Stabilisation.
After 3 months of accumulating member-savings, the group starts lending to members. Group
records transactions. Concept of linkage with financial institution, SEEDS, is introduced. SEEDS
focuses training and mentoring on organisational and financial requirements of the group.
Phase 3. Financial Linkage with SEEDS.
Technical support to the group continues. Considering group strengths in three areas: institutional
(e.g. leadership, group vision and mission, attendance and membership participation in group
meetings), social (e.g. networking with other organizations and groups) and financial (e.g. savings,
loan repayment, common fund), SEEDS extends a loan to the group to supplement their internal
capital. External audit is arranged.
25