Paul Camo

PORTFOLIO & CASE STUDIES http://elmangroove.net/ STATUS: ON-LINE, WORKED IN 77 DIGITAL MY ROLE • Project leadership, main designer and responsible of a team of 3 developers. TIME SPEND • 2 months of UX Research & Design. • 1 month of Development. AGILE PROCESS • Daily standups. • Daily scrum from the 4 devs. • Fortnightly sprints and retros. • Research MY TASKS (users, stakeholders, devs, engineers) • Improve the website’s user flow. • Create new website’s ‘look and feel’. • Apply a user centered design approach (based on research) to a new design for the service portal and get it implemented. (keep everyone in the loop, to prevent big surprises) (Who are the users? What is the product? What are the goals?) • Document • Communication • Create early low-fi designs • Iterate & test (A/B Testing) (user test where possible) • Create html/css/js designs • Handover for implementation • Support implementation RESEARCH UX & DESIGN GOALS • Understandment of all the process in which a potential client would book a room • Google analytics study of the user flow and process • Simple mockups design to discern the most fluid steps to book a room • Mockups test with the users (a 6-person focus group), to get feedback. • • • • • • To create a predictable, simple and beautiful interaction To meaningfully group information To avoid complication To reveal complexity progressively To make it performant To make it scalable & brandable MY ROLE • Project lead, main research and new look designer. TIME SPEND • 2 months of UX Research & Design. MY TASKS PROCESS • Improve website’s content and layout. • Create website’s new ‘look and feel’. • Apply a user centered design approach (based on research) to a new design for the service portal and get it implemented. • Research (Who are the users? What is the product? What are the goals?) • Document • Communication (users, stakeholders, devs, engineers) • Create early low-fi designs (keep everyone in the loop, to prevent big surprises) • Iterate & test (A/B Testing) (user test where possible) RESEARCH UX & DESIGN GOALS • Creation of further info for the homepage in order to make it more appealing. • Development of several mockups to test which information was more appealing to the user. • Mockups testing, information gathering, iterate and re-test. • • • • • • To create a predictable, simple and beautiful interaction To provide meaningful information in the homepage To simplify the user interaction To reveal complexity progressively To make it performant To make it scalable & brandable MY ROLE • Principal UX researcher and Designer. TIME SPEND • 1 months of UX Research & Design. AGILE PROCESS • Daily standups. • Daily scrum with the stakeholder. • Research MY TASKS • Improve the user flow in the website. • Create the ‘look and feel’ for the new website. • Apply a user centred design approach (based on research) to a new design for the service portal and get it implemented. • Create better information in the architecture (Who are the users? What is the product? What are the goals?) • Document • Communication (users, stakeholders, devs) • Create early low-fi designs (keep everyone in the loop, to prevent big surprises) • Iterate & test (A/B Testing) (user test where possible) • Create html/css/js designs • Support implementation RESEARCH UX & DESIGN GOALS • Information creation and analysis for the website • Design mockups based on user pain ponts and hypothesis gathered from bussines and user goals • Mockup testing based on Design Thinking methodology • • • • • • To create a predictable, simple and beautiful interaction To provide meaningful information in the homepage To simplify the user interaction To reveal complexity progressively To make it performant To make it scalable & brandable UI DESIGN L a n d i n g s - N ews l etters - B ra n d i n g - D evelop m ent BRAND RADIOSHACK PRODUCTS LANDING PAGES TOOLS • Design • HTML/CSS/JS BRAND RADIOSHACK PRODUCTS LANDING PAGES TOOLS • Design • HTML/CSS/JS BRAND SOLARWINDS PRODUCTS NEWSLETTER TOOLS • Design • HTML/CSS BRAND RADIOSHACK PRODUCTS LANDING PAGES TOOLS • Design • HTML/CSS/JS BRAND SMARTERCOMMERCE PRODUCTS EDITORIAL TOOLS • • • • Design InDesign Illustrator Photoshop BRAND SMARTERCOMMERCE PRODUCTS EDITORIAL TOOLS • • • • Design InDesign Illustrator Photoshop BRAND BETCRIS & PERSONAL PRODUCTS 3D TOOLS • Cinema 4D • After Effects • Photoshop BRAND PERSONAL PRODUCTS ILLUSTRATIONS TOOLS • Illustrator • Photoshop BRAND UI DAILY PRODUCTS UI TOOLS • Adobe XD • Photoshop