Patricia Aina C. Lizarondo

Momentum Property Education Monthly Report SOCIAL ON FIRE | APRIL 2021 INSTAGRAM BREA K D O WN OF CH ANGES FROM APR I L 1 - A P R I L 3 0 SOCIAL ON FIRE | APRIL 2021 INTRO INTENDED GOALS To acquire 10,000 followers by the end of April To get podcast collaborations/affiliates To get engagements/ interactions on posts SUCCESS METRICS Followers Instagram Post Engagements Instagram Reach Booked Collaborations SOCIAL ON FIRE | APRIL 2021 Last 30 days of April SOCIAL ON FIRE | APRIL 2021 FOLLOWERS 9,761 March There is a 0.23% increase on Instagram followers. 9,784 April SOCIAL ON FIRE | APRIL 2021 FOLLOWING 3,852 March 3,612 April There is a 6.20% decrease on the following since we are continuously removing lewds/bots/spam accounts that we follow. SOCIAL ON FIRE | APRIL 2021 DAILY FOLLOWERS 10 7.5 5 2.5 There is a fluctuating number of follows and unfollows but the number of followers is still dominant as compared to last month. 29 27 25 23 21 19 17 15 13 9 7 5 3 11 Ap ril 0 SOCIAL ON FIRE | APRIL 2021 5,000 400 4,000 3,533 300 3,000 2,000 1,000 0 200 2,768 900 March 368 100 1,190 April 289 0 March April NOTE: Due to the new privacy rules by Instagram, insights may be lower than usual. There is an increase in Accounts Reached and Impressions for April; There is also a 27.33% increase in content interaction this April. SOCIAL ON FIRE | APRIL 2021 FOLLOWERS OVERVIEW 113 89 24 Follows Unfollows Total SOCIAL ON FIRE | APRIL 2021 WEEK 1 Continued removing lewd/bots/spam accounts SOCIAL ON FIRE | APRIL 2021 WEEK 2 SOCIAL ON FIRE | APRIL 2021 WEEK 3 Count reach is still performing SOCIAL ON FIRE | APRIL 2021 WEEK 4 Increased reach count for Week 4 SOCIAL ON FIRE | APRIL 2021 WEEK 5 Sharing of posts via DM helped increased reach count There is a steady number of reach count as compared to previous month SOCIAL ON FIRE | APRIL 2021 TOP PERFORMING POSTS Reach SOCIAL ON FIRE | APRIL 2021 TOP PERFORMING POSTS Interaction SOCIAL ON FIRE | APRIL 2021 TOP PERFORMING POSTS Impressions Better performing posts on average as compared to last month since average post engagement rate for April is 10.42% SOCIAL ON FIRE | APRIL 2021 TOP PERFORMING POSTS 1 How to Learn from Setbacks? (Video) 2 Personal Post (Goal Settings) 3 Income At Home: Rent Out a Room (Video) 4 The Compound Effect (Video) 5 Fast Facts 0 50 Video formats are more working for April 100 150 200 250 SOCIAL ON FIRE | APRIL 2021 INSTAGRAM ANALYSIS OUTREACH Daily Outreach is continuous which includes the following: Collaborations, Post sharing, Sign-ups, Engagement, Follows, Affiliates, Momentum Gift, Weekend Finance Challenge FOLLOWERS Although we are off-track by 2.16% with our goal of 10k followers, there is still a steady growth of followers. We are also continuously removing lewd bots accounts to clean up our following, We're gotten additional podcast collaborations for this month although we don't have exact number of successful bookings/ sign-ups SOCIAL ON FIRE | APRIL 2021 INSTAGRAM ANALYSIS REACH Reach is performing well Posting once a day increases the reach as compared to last month Video platform is effective as seen in our data INTERACTION For DMs, interaction is doing well as compared to last month More accounts are replying and engaging via DM. Average post engagement is 10.42% Continuously using relevant hashtags to reach more people SOCIAL ON FIRE | APRIL 2021 RECOMMENDATION Create personal posts about family inspiration, struggles, personal tips, etc. to appeal more to the audience Captions have improved; Continue keeping it short and concise Continuously post YouTube channel/podcast snippet since it is working Consistently post content each day Post timely and relevant contents such as the pandemic/quarantine, asking the audience how are they coping up despite the pandemic If possible, we can incorporate a raffle for free online session with Dan to attract more audience and give a glimpse of his offers SOCIAL ON FIRE | APRIL 2021 FACEBOOK BREAKDOWN OF CHANGES FROM APRIL 1 TO 30 SOCIAL ON FIRE | APRIL 2021 MAIN GROUP FROM 1.4K MEMBERS TO 1.5K SOCIAL ON FIRE | APRIL 2021 FACEBOOK ANALYSIS OUTREACH Stopped doing outreach until the 14th. FOLLOWERS For the main group, there are follower requests coming in. joined different facebook groups for outreach. REACH Reach is okay. Still posting on different facebook groups. SOCIAL ON FIRE | APRIL 2021 GOALS: Get people to sign up for Momentum gift Book Dan meetings Get affiliates SOCIAL ON FIRE | APRIL 2021 THANK YOU!