Pankaj Kumar

 Security Pro is a USA based company providing the best protective gear in the security industry to ensure the safety, security, and well being of all those who protect us every day. Now, they are one of the number one security gear providing company. REQUIREMENTS We were engaged with client to do SEO (Search Engine Optimization) for his brand new website. As the website is fresh, client wants us to make his website visible on search engines for related queries. He needs his website to be at #1 for relevant queries in his local area. He also needs to generate more leads to his website via organic traffic and social media platforms. The website was totally fresh and has ZERO presence on Search Engines. Website was not optimized for targeted keywords. Website content was not optimized. No, On-page optimization done on the website. Website was not indexed by search engines. No presence of business in local business directories. Business niche was TOO competitive. Competing with brands in business from 10+ years. No social media presence. - We started with niche analysis and look for competitors who are sitting at the top. We have done a detailed analysis on their keywords, content strategy, link-building strategy, Social media content and timing etc. We have planned to review all the top competitors and spy on their strategy. Apart from that we have researched for most engaging content in this niche. We have researched for relevant niche website for potential link building outreach. To increase brand presence for local searches we have researched for more than 100 local citation building websites. We have also planned a content strategy for social media marketing. We created a posting plan for images, quotes, blog post and video posting. We have set up milestones on monthly basis and plan our strategy to achieve those goals. First Step: We have started with the on page optimization for the website. We have done keywords research and optimized website content as per the targeted keywords. We have fixed all the technical errors on the website which were causing the crawling errors. We corrected the silo-structure for the website and interlink relevant pages to distribute the link-juice throughout the website. We have also integrated Google analytics and Google webmaster code to the website for website traffic tracking. Second Step: We have done citation building for the website on top business listings sites i.e. Google My Business, Yelp, Hotfrog and other 100+ high authority business listing websites. We make sure that we have a consistent NAP in all business listings. As per our research and competitor analysis we started generating content and building backlinks from high authority websites. We optimized every blog post with proper title, description, heading tags and image alt tags. We started reaching out to relevant websites for guest posting. Third Step: We also started posting on social media and started interacting in relevant groups to increase engagement on accounts. We regularly monitor engagement rate and peak time for postings. With informational content sharing we have built a strong relation with our audience. We have started seeing results after one week we started working on website. The business gain more visibility for local searches. The traffic increases on the website Up to 200%. Client was amazed with the results and he started getting more enquiry calls. The number of enquiries he received daily has increases to 5 times. Our website started getting in ranking for some keywords and there is GREAT increase in organic, social and referral traffic to the website. We were very happy with the results from the report. We continue to put our best efforts to further improve online presence for the business. We researched for further link building outreach and getting backlinks from authority websites. We have seen improvement KPI on monthly basis. There is time in between where we have seen a little downfall in traffic. So we re-performed full audit on the website and fix all issues. After working few months work on the website we have 1000+ daily visitors on the website. We are on TOP 3 positions for highly competitive keywords. In today's world the online presence of any business is very important. According to recent studies, 85% people research about business before choosing their services. So it is VERY IMPORTANT to build presence of your business on Internet. Before having online presence our client hardly receives 5-10 enquiry calls in a month BUT after 6 months online marketing he is getting 15-20 enquiries on daily basis. It is important for small business to be found in their local area. With Google My Business page optimization customers can find about your business, services, open and close time and directions to your business. To give a great user experience to your customers all business should go for online marketing for their businesses.