Pamela Dennesse Marabe

THE BRAND KIT straight from the atellier WWW.OPALLIER.COM FOR CREATIVITY AND CONSISTENCY Logo MAIN LOGO opallier Word Mark Rules of Application Versions of our logo can be used to match a variety of materials and applications. Make sure to apply them appropriately where the font color of the logo contrasts the background color. Use light color logo in dark background color and vise versa. LOGO VARIATION opallier opallier opallier opallier Color Palette These colors reflect our brand's identity and personality Hex Code #F3CFD0 Hex Code #FFFFFF Hex Code #000000 Hex Code #C97C75 Hex Code #ECE2D0 Elements, Shapes, & Illustrations These funky elements would help set the brand’s tone of being friendly and at reach. Balancing the vibe of classy and fun mood at the same time. Font FONT OVERVIEW FONT HIERARCHY League Spartan Proxima Nova FOR HEADERS For Subheading and Paragraphs ABCDEFGHIJKLMNOPQRSTUVW XYZabcdefghijklmnopqrstuvwx yz-!@#$%^&*() Flex with these limited-edition sandals. Only available from Jan. 15 to Feb. 15. Get them now. TAN Tangkiwood Optima For Subtitles Company Name here ABCDEFGHIJKLMNOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz- !@#$%^&*() TYPE APPLICATION New-Year’s Eve 2024 Trendsetter collection now up on the site Write a Brand Statement Back to Navigation Page Social Media Peg & Vibe Digital Media Vibe for Opallier Following the color scheme, font styles, and a bold yet minimalist vibe, would be the branding to pursue. Just like a magazine, we will highlight different fashion tips and styles to encourage customers to browse and shop at ease! Signature Dresses on sale Straight from the Atellier Branding Strategy Strategies may vary based on store performance. 1 Release of weekly collection. Showcasing the latest trends of 2024. 2 Feature NEW ARRIVALS and SALE items. 3 Pink Wednesdays: “On Wednesdays we wear Pink”, advertising anything pink -- from bags, shoes, pants, tops, and accessories! 4 Throwback Thursdays: Every thursday, we feature classic styles from the 70s/80s/90s. 5 On weekends -- we highlight “dress to impress” looks for the outgoing ladies 6 We feature OOTDs / reviews of our existing customers to gather feedback and to flex the Opallier style!