Oyerinde Adeola

5 Tips to Prospect People Using Text Messages It is widely known that people effectively communicate using text messages daily; therefore, it is only logical to use text messaging as an active communication channel. SMS has transcended to a staple for sales prospects. Although people spend lots of time texting, inventions and development have led to the introduction of the email, and this has become another means of communication. Having known this, one may wonder why the emphasis is laid on sending texts as there is the traditional email alternative. The reason is simple; text messaging creates personal interaction with the individual that email cannot do. People tend to build relationships, both private and professional, through sending text messages on their smartphones, as a good number of conversations occur through texts. People prefer SMS as a means of communicating. Taking sales conversations from their email inbox to their text message inbox intensifies the connection you're building. The critical question shouldn't be if you should be sending text messages, but how to use SMS as a tool in adding value and maximizing sales. However, ensure that you aren't bugging or sounding like a creepy person. Here are 5 Tips to Prospect people using SMS. Under What Circumstances to Send Prospects Text Messages Avoid sending text messages immediately the number of a potential lead. No relationship has been established, and most times, they don't expect messages from people they know little of. The first tactics are to create a connection by scheduling a few calls or emails, then start sending text messages. You can send text messages to prospects when they are receptive or respond positively to your texts. However, it is essential to know when to stop. Please don't become the salesperson that bugs his customer with texts even when they don't respond. How to Ask Permission to Send Prospects Text Messages If you're unsure of your prospect's reaction to a text message out of the blue, it's advisable to seek their permission before texting them. After calling them, you could ask questions such as 'is it okay if I text you'? With this, you've sought content, and the client's responses will give you the green light or let you know his take on the idea, and probably suggest other means. What Type of Text Messages to Send When sending messages to prospects, ensure you maintain professionalism. Conciseness is an essential communication tool when texting as lengthy texts appear overwhelming and annoying. Write as little as possible, while adding value to the prospects. Include a little bit of personality and be friendly. Your voice tone should fit the context. What Type of Text Message Not To Send If you misuse your texting privileges, your prospect will easily distrust you and even ask you to stop bothering them. By this, you may have lost not just an opportunity but a relationship as well. Avoid including emojis and acronyms as they seem inappropriate. Don't send messages outside professional hours. Respect your client's time zone. How to Craft an Offer and a Call to Action for a Text Message Utilizing the appropriate strategy in sending texts helps you close deals and contracts. Including relevant information that adds value in your text, with answers to some of their questions is key to promoting your client to action. Conclusion Text messaging is a strategic sales tool every company should adopt. However, the target should be aimed at prospects in setting appointments and meetings, follow-up sessions, close deals, and providing answers to questions. By following these principles as a salesperson, you can make the best of text messaging in your business. References 1. https://blog.close.com/text-leads-sms 2. https://blog.hubspot.com/sales/text-sales-prospects