Osama Zia Siddiqui

CASE STUDIES – SEO Here you can see our client’s SEO ranking situation, the majority of their keywords are on the first page of Google. • PROSPORT CLIENT Services Provided: Search engine optimization and Pay Per Click Campaigns (PPC) About Client: Pro Sports are Sports and Fitness equipment distributors in Kuwait. Founded in 2009, now Pro Sports are one of the biggest sports distribution companies in Kuwait that deals in more than 10 exclusive brands. Project Details: Seven Koncepts provided Pro Sports with the complete SEO solutions that helped them to develop a prominent online presence. We utilized the advanced keyword research techniques to keep Pro Sports website updated with the latest and the most relevant keywords, which not only help to improve the ranking of the website on search engine results but also increased the traffic on the website. Our insights in Google AdWords served the Pro Sports to increase their ROI with the higher with the higher conversion rate. Challenges: The major challenge for this project was to increase sales by enhancing traffic to their website. When ProSports was established, there were other market players who were playing quite well, which made it difficult the market penetration for our client a bit difficult. Thus, Seven Koncepts adopted effective SEO and PPC strategies to help them gain a strong position in the market by creating their strong online presence by achieving set goals in terms of increased website traffic, higher conversion rate, and online visibility. # Keywords Old Rank Positions 1 Fitness equipment in Kuwait Not available 1 2 sports equipment kuwait 40 1 3 Buy Yoga Accessories in Kuwait Not available 1 4 Buy Yoga Mats in Kuwait Not available 1 5 Yoga accessories in Kuwait Not available 1 6 Cricket equipments in Kuwait 9 1 7 Buy Cricket Equipment in Kuwait 30 1 8 sports shops in Kuwait Not available 1 9 Sports equipment in Kuwait Not available 1 10 Kuwait sports equipment shop Not available 1 Last Month ProSports Revenue $15,347 Table 2: ProSports Ranking on google.com.kw • LASERFICHE Services Provided: Search engine optimization and Pay Per Click Campaigns (PPC) About Client: Established in 1987, Laserfiche headquarter is located in Long Beach, California and also have offices in Mexico, United Kingdom, Hong Kong, Shanghai, and Canada. Laserfiche is a leading Enterprise Content Management (ECM) software company that provides enterprise content management, document imaging, records management and business process automation solutions. Project Details: We utilized different SEO techniques to help Laserfiche website to improve its ranking on the search engines. We use different on-page and off-Page SEO technique to deliver optimal results for Laserfiche. Due to our comprehensive and SEO strategy, we helped Laserfiche to achieve maximum results in the short span of time. We adopted the most advanced Google AdWords strategies that helped Laserfiche to boosts their ROI with the higher conversion rate. Challenges: Our main challenge for the Laserfiche was to bring ECM keyword on the higher rank as this keyword has high competition. We have used various strategies to achieve higher rankings which involve high-end techniques as well. By doing this, we have achieved the higher rankings for ECM and other related keywords. # Keywords Old Rank Positions 1 document imaging system 35 1 2 business process automation 45 4 3 enterprise content management 14 5 4 what is ecm 9 5 5 ecm software 15 5 6 ecm program 14 5 7 Records management NA 6 8 Ecm 110 10 9 document management 22 10 10 dms system NA 10 Last Month Traffic on Laserfiche 113,489 Table 3: Laserfiche Ranking on Google.com • ALUCOBOND CLIENT Services Provided: Search engine optimization services About Client: Alucobond provides complete Aluminium Composite Panels, Cladding and Installation solutions across Asia and the Middle East. Project Details: Seven Koncepts developed comprehensive SEO strategy for Alucobond. We utilized the advanced on-page and off-Page SEO techniques that serve Alucobond to boost their online presence. We used the latest keyword research tools to boost their website ranking on the first page of Google search results with the help of the most relevant keywords. Challenges: ALUCOBOND is a B2B product, thus it is very important for it to reach its niche target base of architects and developers. Seven Koncepts has been successfully helping ALUCOBOND in reaching its target market by improving its online visibility, establishing direct email marketing campaigns which bring ALUCOBOND within the consideration of the sector of Architects. Keywords Old Rank Positions 1 soffit panels manufacturers 10 1 2 composite panel suppliers Not available 2 3 Aluminium facade panel Not available 2 4 aluminium panels 73 4 5 soffit panels 20 5 6 Cladding solutions Not available 7 7 cladding manufacturers Not available 10 8 fire retardant building material 45 11 9 Fire retardant panels Not available 15 10 Aluminium facade Not available 16 Last Month Traffic on Alucobond 2,392 Table 4: Alucobond Ranking on google.com.sg