Onyema Ezekwesiri

Power BI Desktop KEY INSIGHTS IN THE TECH SAVVY DEMOGRAPHICS OF NIGERIANS PER SOCIAL MEDIA USAGE 216M 406.37M 100M Total Population in Nigeria (As at July 2023) Total Social Media Accounts Nigerians Without a Social Media Account 45.97% Percentage of Nigerians without a Social Media Account 3.47 117M 50.7% 13.4% Social Media Accounts Per Tech-Savvy Nigerian Number of Tech Savvy Nigerians (15-65 years) Highest Penetration Rate Average Penetration Rate 37.3% 14 25 21 Market Gap Average number of premium platforms Average number of standard platforms Average number of basic platforms % Penetration rates by Premium Platform Penetration Rate Differences Power BI Desktop Youtube 50.7 Whatsapp 45.0 telegram 26.0 Tiktok 22.3 Facebook 15.0 X (formerly twitter) 14.4 Instagram Average Penetration Rate 13.4% Market Gap 37.3% Highest Penetration Rate 50.7% 5.4 Pinterest 2.9 LinkedIN 2.4 Nairaland 2.0 Discord 1.0 Clubhouse 0.4 substack 0.1 Hootsuite 0.0 0 20 40 Satisfaction Measure by Competitor Sub-Category Satisfaction Power Gap by Competitor Sub-Category BI Desktop 28.41 25 23.97 71.59 (30.42%- (37.26%) Category Basic 15 Premium 12.32 Standard 10 5 76.03 (32.31%) 0 Standard Premium Basic Power BI Desktop 406.37M 100M 14 25 21 Total Social Media Accounts Nigerians Without a Social Media Account Average number of premium platforms Average number of standard platforms Average number of basic platforms Nigerians Without a Social Media Account Compared to the Total Numbe of Social Media Accounts Average Number of Premium, Standard and Basic Platforms 14 (23.33%) 50.7% 21 (35%) Highest Penetration Rate 25 (41.67%) 406.37M 13.4% Average Penetration Rate Premium Platforms Standard Platforms Basic Platforms Highest and Average Penetration Rate Compared to the Market Gap 100M 37.3% 50.7% 37.3% Market Gap 13.4% Total Social Media Accounts Nigerians Without a Social Media Account Highest Penetration Rate Average Penetration Rate Market Gap