SEO Case Study: Energy Software Client
The Customer
An energy software company looking to strengthen its online presence and capture more qualified
traffic.
The Challenge
The company wanted to establish a stronger search presence and improve rankings for its core
seed keywords in order to attract more leads and industry visibility.
The Solution
I conducted a full SEO audit to uncover technical and on-page issues. From there, I implemented:
Keyword Research & Targeting – Identified the most valuable seed and long-tail keywords.
On-Page SEO Fixes – Optimized meta tags, headers, and content structure.
Backlink Strategy – Built high-quality links to strengthen domain authority and boost rankings.
The Results
The SEO strategy delivered measurable improvements:
All focused keywords achieved strong rankings.
16.62% increase in search visibility within the reporting period.
Improved overall website performance and organic traffic growth.
Conclusion
Through a combination of technical SEO, keyword-focused content, and link-building, the client
gained the visibility they needed to compete more effectively in the energy software space.
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