Pre-enrichment Lead Generation
Client / Project Overview
A travel agency wanted to identify individuals in Nigeria who are highly interested in travel
services such as international vacations, tours, and ticketing. Since many travelers connect
through online communities, I was tasked to collect 120 raw leads from a stated “Facebook
Group”
My Role
● Conducted lead sourcing from Facebook.
● Extracted names, profile links, and bios of group members.
● Compiled data into a structured spreadsheet for further enrichment (emails, phone
numbers, travel interests).
Spreadsheet Output
(Note: Only publicly available data was used at this stage; next step is enrichment with emails
and WhatsApp numbers.)
Results & Value
✅ Generated a raw database of 120 leads (travel enthusiasts in Nigeria).
✅ Created a foundation for targeted outreach campaigns for travel services.