Oluwanifise Olamuyiwa

Writing Sample 2 Disclaimer I structure content to be tailored towards a reader-focused and client-sensitive approach. I am a professional copywriter who detests plagiarism and believes in raw and high-quality original work. This writing sample is based on the subject matter and, most importantly, its perceived readership audience. This means, I am willing and able to write on any subject matter whatsoever and tailor it specifically to a particular niche, however, desired or specified. NB: This sample is designed specifically for eCommerce marketers, affiliate marketers, or influencers in a template format. Niche Small to Win Big: The Ultimate Guide to eCommerce Content Marketing Or This Is What Ecommerce Content Marketing Should Look Like Or This Is How Ecommerce Content Marketing Should Be We know it, we see it, we buy it, it’s all around us. eCommerce has revolutionized buying and selling, from the free WooCommerce to the popular Shopify, and then there’s the lesser-known BigCommerce, millions of people shake search engines every day looking for the next prominent brand, the cheapest deals, and DIY articles. It’s a myriad of saturated and highly competitive content and marketing strategies with more to lose if you don’t take it seriously, as you would a brick and mortar store. You’ve heard it here and there, “do what your competition isn’t bothered about, focus on their excesses, improve on their strategies, refine their content” but have become more puzzled as to how exactly it’s possible and what needs to be done. Let’s take an example of a multi-marketing sales tool. The company decided that instead of sticking to the eCommerce status quo, they’d have a better chance niching down to scale their profit margins. The status quo meant writing generalized articles about anything and everything in eCommerce, if you don’t see the problem already, then you need to start paying close attention right now. Saying eCommerce is competitive is like asking a child to pick just one toy at Toys R Us… now you get it. This thoughtful company, which probably had a very insightful marketing team, focused their eCommerce content marketing strategy to pivot towards a more specifically defined niche where they had unparalleled expertise – multi-marketing eCommerce and practically speaking, this is what it looked like: Multitargeting SEO-rich product descriptions using long-tail keywords with low search difficulty (which means low CPC) Leveraging the abundance and versatility of different eCommerce tools and software Orientating scalable content through strategic marketing using niche-relevant product communicative language. By niching so small, their traffic skyrocketed and in less than a year, the number of visitors increased by 250%. You need to realize that you’re not supposed to wrestle with the big dogs in the industry and end up settling for scraps, you must build a tribe, your fan base of true fans in that carefully selected niche that fits your size. Ready to learn how? Here we go: 1. Take Advantage Of SEO Face it, everyone out there from the Fortune-500 tech moguls to Sam in his garage trying to pay off his mortgage are trying to rank for the short-tail keywords and of course, they have ridiculously high search difficulty and will cost you a fortune to pay for advertising. When that company focused on content about multi-marketing and promotional sales as opposed to content about eCommerce and affiliate marketing, we could argue that their competitors had the upper hand in the industry, but there’s only so much space a company can take in a market and people are not looking to buy from you simply because you rank high on Google but that you’re willing and able to provide satisfactory solutions to their problems. Ignore their pain points and Google will blacklist your site for such a high bounce rate. Traffic is not the goal, targeted traffic that produces lead fulfillment consistently is a much better achievement to look forward to. Focus solely on writing articles that are uniquely positioned for you to not only understand easily but seamlessly provide guidance on. Leave the SEO rat race to everyone else and leverage your strengths in the expertise of a particular niche in your industry. How do I do this? Start by focusing less on generic, broad terms to research on and more on clear, simple buyer long-tail terms: Headlines that target a specific search term rather than a general one. Meta descriptions that highlight guides to a particular subject matter/topic and not the parent theme. Content that buttresses just one niche-specific theme, that means, one clearly defined section of that small niche. Trust me, very few thinks to do this and fewer try which makes you more likely to rank on the first page on Google and you’re also providing exactly what visitors are looking for. Now tell me, what happens when someone finds what they’re looking for right there on your product page? 2. Aim for New & Untapped Brand Keywords Saturation can be a very good advantage, especially when an industry is expanding rapidly. This creates newly discovered and sometimes, accidentally created keywords that lie untapped in the SEO bank. eCommerce is a huge industry where brand-new tools, products, and services are released faster than literally, anyone can keep up. Thank goodness that we don’t have to, it’s an unnecessary hurdle that would require time and money we don’t have. Fortunately, since we had the good sense to pick a clearly defined niche, as the industry expands, so does the number of available opportunities, and they favorably reward the one who comes first to tap of their scalability. It’s like you’re the kid who wore the newly released Nikes to school, you’re automatically the coolest kid in school for a while, especially if it sold out quickly, it’s like you invented the look, that is whatever outfit you wore with it for the first time. When you’re the first to discover and utilize a particular strategy, you automatically become the go-to guide on how it works and what it does. It’s not farfetched at all, and realistically speaking, it will usually take your competitors a while to catch up because they’re already overwhelmed with wrestling in the big industry that breaking into your dominated niche seems unreasonable until they realize how much profit you're making, and by then, it’s too late, you’ve already #1 on Google. Considering the analytics and metric data, ranking for long-tail keywords is very lucrative as it guarantees a top position in search results for less than a quarter of those keywords which means, buyers, find you easily and quickly on autopilot. As eCommerce continues to grow, so will your search volume eventually. Provide branded content that you know those brands aren’t (or won’t) provide. Many think brands are the only ones able to rank for their branded keywords, but this isn’t the case all the time, and it doesn’t matter if you have a one-word or premium domain, SEO wins every time over all other things. 3. Orientate Content with Proper Product Language Amid a pandemic or an economic crisis, that company’s product sales went through the roof. This is simply because they leveraged the sometimes-ignored relationship between product language and content marketing, and while competitors were trying to keep afloat, their ship sailed smoothly on the uncharted waters of an economic meltdown. When the conventional fails, then it’s only natural to panic but just because one marketing channel shuts down doesn’t mean all have. Providing a B2B approach for businesses to utilize proven multi-marketing strategies, desperate business owners seeking a quick and effective solution were more than eager to purchase and get started immediately. It’s what investing should truly be; setting yourself up for the best kind of success. We can never predict the future, but making the right decisions today ensures a better tomorrow. Creating relevant content that aligned with proper product language, which is the buyer-focused positioning of a content marketing strategy, prepared them for remarkably surging profit margins. Niche Small to Win Big You can also utilize this eCommerce content marketing strategy to your benefit. It all depends on your unbridled commitment to leverage your expertise in that particular niche and write articles that position you as a thought leader or guru of some sort if you will. Being consistently relentless, in this will help you avoid competing with industry giants and rather rank for niche-relevant keywords that drive scalable traffic. Many eCommerce content marketers are struggling, and they need not be, there is room for everyone as long as each of us can find that space of our individually ideal niche where we can make the most progress seamlessly and passively. The lesson here is pretty clear, so listen up; Pick an industry and narrow down your niche selection to fit a reasonably profitable market size and promote relevant content to that tribe consistently and unfailingly.