Oleg Z

Portfolio: High-Volume Mobile User Acquisition Scaling Mobile UA: 2.2B+ Impressions & 900K+ Installs | Multi-Channel Strategy In this case study, I successfully managed comprehensive, large-scale User Acquisition (UA) campaigns, focusing on strategic scaling across Google Ads and premium In-App networks. The primary goal was to deliver high-quality traffic and ensure strict adherence to performance KPIs. Key Achievements Massive Reach: Delivered over 2.27 Billion impressions and 48.8M+ clicks across a diverse range of traffic sources, significantly expanding the visibility and reach of the campaigns. User Base Growth: Achieved 905,689 quality installs, optimizing for long-term user value and retention, which contributed substantially to sustained growth and engagement. Source Diversification: Expertly managed and scaled campaigns through various platforms including Moloco, Mintegral, Applovin, Bidease, and Appnext, ensuring a balanced and robust approach to user acquisition. Data-Driven Optimization: Utilized Unique Users Lifetime Value (LTV) metrics to intelligently reallocate budgets, maximizing Return on Advertising Spend (ROAS) and enhancing scaling efficiency. Tools Used Google Ads Moloco Mintegral Applovin Bidease Appnext AppsFlyer & Adjust Screenshots This case study illustrates my ability to manage and optimize large-scale UA campaigns, employing a multi-channel strategy to achieve significant growth and reach. By leveraging datadriven insights and a diverse set of tools, I ensured maximum efficiency and effectiveness in user acquisition efforts.