Portfolio: High-Volume Mobile
User Acquisition
Scaling Mobile UA: 2.2B+ Impressions & 900K+ Installs |
Multi-Channel Strategy
In this case study, I successfully managed comprehensive, large-scale User Acquisition (UA)
campaigns, focusing on strategic scaling across Google Ads and premium In-App networks. The
primary goal was to deliver high-quality traffic and ensure strict adherence to performance KPIs.
Key Achievements
Massive Reach: Delivered over 2.27 Billion impressions and 48.8M+ clicks across a
diverse range of traffic sources, significantly expanding the visibility and reach of the
campaigns.
User Base Growth: Achieved 905,689 quality installs, optimizing for long-term user value
and retention, which contributed substantially to sustained growth and engagement.
Source Diversification: Expertly managed and scaled campaigns through various platforms
including Moloco, Mintegral, Applovin, Bidease, and Appnext, ensuring a balanced and
robust approach to user acquisition.
Data-Driven Optimization: Utilized Unique Users Lifetime Value (LTV) metrics to
intelligently reallocate budgets, maximizing Return on Advertising Spend (ROAS) and
enhancing scaling efficiency.
Tools Used
Google Ads
Moloco
Mintegral
Applovin
Bidease
Appnext
AppsFlyer & Adjust
Screenshots
This case study illustrates my ability to manage and optimize large-scale UA campaigns,
employing a multi-channel strategy to achieve significant growth and reach. By leveraging datadriven insights and a diverse set of tools, I ensured maximum efficiency and effectiveness in
user acquisition efforts.