Olawale Onifade

An Eccomerce Marketplace User Research I started out the project by conducting initial user research to find out how the target users currently shop and the difficulties they experience using their current preferred method (both online and offline). I used an online survey to achieve this. I used an online survey to achieve this. Affinity Mapping I analyzed the results of the survey and used affinity mapping to group-related observations. This helped me uncover users' pain points as they used the current product. With this in place, I had a better understanding of the needs of the target audience. Market Research Sketches and Brainstorming To gain a better understanding of how the platform would work and have some understanding of the flow, I sketched pages to better illustrate it, this also allows for many leading iterations through varying design options. Onboarding and Authentication Flow A single flow that allows for multiple ranges of users ( for other projects) Homepage and Cart Deals that are currently running are shown on the homepage for easy accessibility. Product List and Description Easy view and navigation of the products available on the platform. Designed to aesthetically to make the products standout. Deals and Seller Page The deals page gives a simple overview of all. the current and upcoming deals/discounts. It also shows users which items are being purchased more often. Users are able to visit a seller's page which shows all the current items available, any available discount offers, and a view of all their ratings & reviews gotten. Checkout Flow The payment process includes an escrow service where payment made for any product is kept in escrow until the the customer confirms the delivery of the product in good state. Delivery Flow After the order has been successful, users are able to track their order while it while’s through the delivery cycle