Olamide Shittu

SALES ANALYSIS EXECUTIVE SUMMARY AND RECOMMENDATIONS 2nd JUNE 2025 EXECUTIVE SUMMARY The Niche Store’s fast food segment, driven by items such as Sandwiches and Frankies, is performing robustly despite an overall 59% drop in total sales from 2022 (195,575K) to 2023 ($79,665K). Fast food consistently outpaces beverage sales and accounts for the top-selling products. Sales show strong performance during Night and Afternoon hours, with male employees associated with slightly higher sales figures. However, inconsistent monthly trends and declining annual performance signal a need for better strategic alignment in product promotion, timing, and employee efficiency. KEY FINDINGS: 1 Analysis of sales over the period of 2022 to 2023 showed a 59% drop in total sales from 2022 ($195,575K) to 2023 ($79,665K). KEY FINDINGS: 2 Significant drops in April ($17,670K) and June ($17,335K) contrast with peaks in January ($28,670K) and October ($27,205K). KEY FINDINGS: 3 Night ($62,075K) and Afternoon ($56,345K) are the most lucrative periods, ideal for targeting high-margin fast food. Midnight and Morning show comparatively lower sales; product targeting and marketing may be misaligned here. KEY FINDINGS: 4 Sandwich (65,820K) and Frankie (57,500K) are the best-performing items across all categories. Lower-performing fast food items include Pani Puri (24,520K), Aalopuri (20,800K), and Vadapav (20,120K). KEY FINDINGS: 5 Sales made by male employees ($143,440K) are slightly higher than those by female employees ($131,790K). This may indicate differences in selling ability or shift timing. RECOMMENDATIONS • Create combo meals featuring Sandwiches and Frankies with drinks or snacks to increase ticket size. • Introduce flash promotions or themed menus in months like April and June to counteract slumps. • Assign top-performing employees (likely male in this dataset) to busier slots like Night and Afternoon. • Offer “Night Bite” deals for late-night cravings to capture Night sales peak. • Utilize customer loyalty rewards or time-limited discounts. CONCLUSIONS Fast food remains the core strength of Niche Store’s sales. While top items such as sandwiches and frankies continue to perform well, the overall decline in sales highlights the need for a revised, data-driven strategy. To regain growth, the business should focus on enhancing the performance of bestsellers, improving the visibility of underperforming items, and stabilizing monthly sales trends. Strategic improvements in timing, staff allocation, product bundling, and targeted marketing will be key to restoring momentum and reinforcing Niche Store’s position in the fast food market.