NauNau Case Study
N
N
auNau
auNau is a personal safety mobile
application that allows people to share their
real-time GPS location, alongside audio or
ideo recordings to their family, friends or
v
contacts in emergency situations.
my role
igma, Custom Icons, unDraw
designer
2 Developers (Frontend/Backend)
F
1 UX
Product designer
D
tools used
the team
uration
ore responsibities
C
Weeks Sprint
1 Weeks - UX
1 Weeks - UI
oncept Ideation
User research
Interaction design
2
C
My process
Emphathize
Specify
Ideate
Bring to life
Verify
Background research
Founder/User interviews
Feature prioritization
Userflow
Lo-Fi sketches
Wireframe
Prototype design
Prototype testing
User testing
roblem Statement
P
We’re struggling with high rates of crime, kidnapping,
gender-based violence and insecurity in Nigeria.
P r o j ect G oa ls
eemingly Simple..
But Ambitious.
S
Let people send their location to trusted contacts when they fear for
their safety or the safety of others. People can also use the mobile app
audio and video recording features to record and send voice notes
and short videos.
user RESEARCH
Initial Research..
Learning about the users
Given the security challenges in Nigeria, we see an opportunity to
provide a solution that can help alleviate fear of persons in threatening
situations, and also provide credible evidence to support neccessary
decision-making by the relevant authorities.
Zillah
pa i n p o i n t
Feeling unsafe on my way back from the office, as i
often close late.
Often witnessing emergency situations but can’t get
the relevant authorities to quickly respond due to lack
of evidence, or doubts about the validity of evidence.
No app to report emergency issues regarding
oppression on the road by police.
aDEOLA
g oa l s
N
eed an application that can share my location with
my sister to track and follow my journey home, or
quickly notify her if i require help.
pa i n p o i n t
How can i quickly send video or audio evidence to
Fearing for the safety of my children as they go out.
authorites through a credible platform to ensure their
quick action?
g oa l s
N
eed to track my children when they are going to an
unfamiliar place and taking a new route to school.
SOLUTION
Outcome
There is an urgent need to leverage communication technology
tools to facilitate relief and response efforts when needed.
I D E AT I O N
U
serflow
With all my research and conclusions in mind, we started putting
together detailed userflow for easy communication with the team and
also helped to initiate sketch ideas.
An Exceptional Solution
Final thoughts
This is a great application that can be used in many situations.
The best part of the application is its audio/video recording
features. The voice notes and videos can serve as evidence for
the relevant authorities.
Adetunji Oyebanji
“
Lead Engineering
Great job transforming the old process into a better one and also
considering the stakeholders and engineers working as a team. The user's
feedback was perfect after a few iterations.