Ojaokomo Timi

7 Ways to Improve your sales in Nigeria. How can you improve your sales in Nigeria? That is one of the most important questions that comes to mind after you have launched your business. Rightly so, because the aim of starting the business is to make profit. There is usually a warranted cause for concern for any business that is not making sales, because without sales, no money is flowing into the business, and without money the business is bound to close up. In this article I'll be sharing 7 ways you can improve your sales in Nigeria. It is not going to be a walk in the park, but with work and determination you are sure to succeed. 1. Keep a journal Now this might sound weird but keeping a journal does help in making sales. How? With your journal note keep a record of your sales, highlight days or periods when sales were particularly low or high. Then ask yourself questions like what can I do to replicate the days I had high sales? What time of the year do I normally record high sales? What period of the day do I record high sales? What happened that sales were this low? Asking yourself these questions can help you put your business back on track. 2. Provide excellent customer relationship Without the customers a business is dead. So make sure to keep your relationship with your customers excellent. Excellent customer service is very important as it helps your business to standout among your competitors. Always follow up with your customers, so that they would feel valued. Many businesses have failed because they did not follow up with their customer. I am sure you don't want to be like them. Send them messages on specials days that matter to them. When calling or texting them, use their personal names as this goes a long way in building the relationship There is a clear line between been overbearing and neglectful, be careful not to cross it as this could also make you loss your customers. 3. Provide the needs of your customers Identify what your target market looks like, and know what they are hungry for. For example if you sell mobile phones, your most likely target market will be young adults, so phones with good cameras and speed should be what you have in stock because that is what your market is hungry for. Take note of those whose lives would improve by the product that you are selling.Ask you customers what they would want, and incorporating this in your product will go a long way in making them come back for more, and who knows, they might spread the word about your business. 4. Avoid Negotiation It's is very important that you have a fixed price for your products. Negotiation makes it looks like you are desperate and this would make the customer take advantage of you. Instead of beating your price down for nothing, tell the customer that you would reduce the price only if he buys more units of the product. 5. Talk about Value over Price. When a customer is concerned about the price of a product, help him to understand the value that he would be getting from such a product. Value involves more than money. An iPhone is typically more expensive than an infinix device, but it has an higher second hand value and many other benefits. 6. Make good use of social media. Millions use social media today, hence your taget audience can be reached by the click of a button. Engaging your customers goes further than just posting on Instagram or Facebook, rather your contents should be tailored to meet the needs of your target audience. You can also pay for sponsored posts on these sites which can improve your sales. 7 follow trends. Trends come and go. It is important that you are attentive, so as to make the most out of it. Some of the trends don't last long like, the vintage shirts;ripped jeans. While others like Devices with fingerprint scanners are here to stay. Following trends also involve taking note of the time of the year you are in. Festive periods (October to December) often tend to offer more sales than the beginning of the year (January to February). Conclusion. Hope you will put use these ways to make to sales boost your business, so that you