Ogechi Mary Okoroji

BRAND VOICE GUIDE Sample Brand — Women's Wellness Coach Created by Oge O. — Social Media Manager WHAT IS A BRAND VOICE? Your brand voice is the consistent personality, tone and style your brand uses to communicate with your audience across all social media platforms. It's what makes your content instantly recognizable — even without your logo or name. This Brand Voice Guide ensures every piece of content created for your brand sounds like YOU — authentic, consistent and compelling. BRAND OVERVIEW Brand Name Wellness by [Name] Industry Health, Wellness & Empowerment Target Audience Women aged 25-45 in health, wellness & personal growth Core Mission Empowering women to reclaim their health and live intentionally Brand Promise Evidence-based wellness guidance delivered with warmth & authenticity Platforms Instagram, LinkedIn, Facebook BRAND PERSONALITY If your brand were a person, she would be: 🌿 💡 💪 ✨ Warm Educated Empowering Authentic Approachable & caring Expert but never intimidating Uplifting & motivating Real, honest & relatable TONE OF VOICE The tone shifts slightly depending on the type of content being created, but always stays within the brand's core personality: CONTENT TYPE TONE ENERGY LEVEL Educational Posts Clear, confident, authoritative but approachable. Simplify complex concepts. Medium Motivational Posts Warm, uplifting, personal. Speak directly to the reader's emotions. High Personal/Story Posts Conversational, vulnerable, real. Share lessons and experiences openly. Medium Promotional Posts Confident, value-focused, solution-oriented. Never pushy or salesy. Medium-High Engagement Posts Playful, curious, inviting. Ask questions and spark conversation. High DO'S & DON'TS ✅ DO 📚 🔥 💬 🎯 ✨ ❌ DON'T Speak directly to your audience — use 'you' and 'we' Use cold, corporate or overly formal language Use storytelling to make points relatable Post generic motivational quotes with no context Back up health claims with evidence Make unsubstantiated health claims Show vulnerability and share personal experiences Pretend to be perfect or have all the answers Use inclusive, empowering language Use shame-based or fear-based messaging Keep captions conversational and scannable Write long blocks of text with no line breaks End every post with a clear CTA Post without purpose or direction Use emojis to add warmth and break up text Overload posts with excessive emojis BRAND POWER WORDS These words and phrases are core to the brand's voice. Use them consistently across all content: EMPOWERMENT • Reclaim • Thrive • Intentional • Unapologetically • Own your journey • You deserve this WELLNESS • Holistic • Sustainable • Evidence-based • Balance • Nourish • Heal from within ACTION • Transform • Start today • Take the leap • Invest in yourself • Book your call • Let's work together WORDS & PHRASES TO AVOID AVOID THIS ❌ Lose weight fast ❌ You need to... ❌ Limited time offer! ❌ Guaranteed results ❌ Before you get fat... ❌ Diet ❌ Hustle harder USE THIS INSTEAD ✅ Transform your health sustainably ✅ Here's what works for many women... ✅ A few spots are available this month ✅ Proven strategies for lasting change ✅ If you're ready to feel your best... ✅ Nutrition plan / way of eating ✅ Work smarter, rest intentionally CAPTION FORMULA Every caption should follow this proven structure for maximum engagement: 01 HOOK Stop the scroll in the first 1-2 lines. Ask a question, make a bold statement or share a surprising fact. 02 BODY Deliver the value, story or insight. Keep it scannable — use line breaks, bullet points and emojis. 03 BRIDGE Connect the content back to your brand, mission or audience's pain point. 04 CTA Always end with a clear call to action — comment, save, share, DM or click the link in bio. This is a sample Brand Voice Guide created by Oge O. Every guide is fully customized to your brand's unique personality, audience and goals.