Ogechi Mary Okoroji

GLOWHAUS BEAUTY | Monthly Social Media Performance Report March 2025 GLOWHAUS BEAUTY Monthly Social Media Performance Report Reporting Period: March 1 – March 31, 2025 | Prepared: April 2, 2025 01 — Executive Summary March 2025 was a strong month for GlowHaus Beauty across all social platforms. Follower growth accelerated on Instagram and TikTok driven by the launch of the Spring Glow Edit campaign. Engagement rates outperformed the beauty industry benchmark of 1.8%, and the brand's first paid collaboration with micro-influencers generated a notable spike in profile visits and link clicks. Key wins this month include a viral TikTok tutorial (412K views), a 34% increase in Instagram Story views, and a record high click-through rate on the product link-in-bio. Areas for improvement include Pinterest consistency and LinkedIn engagement, both of which will be addressed in the April content plan. 02 — KPI Overview 47.2K 3.6% 218K 4,810 Total Followers ▲ +8.4% MoM Avg. Engagement Rate ▲ +0.5% MoM Total Reach ▲ +22% MoM Link Clicks ▲ +31% MoM 03 — Platform Performance Breakdown Instagram Metric This Month Last Month Change 28,400 26,100 ▲ +8.8% 18 15 ▲ +3 Avg. Reach per Post 4,200 3,500 ▲ +20% Engagement Rate 4.1% 3.6% ▲ +0.5% Story Views (Total) 38,600 28,800 ▲ +34% Profile Visits 6,210 4,780 ▲ +30% Link-in-Bio Clicks 2,940 1,820 ▲ +62% Followers Posts Published Prepared by: [Your Name] — Social Media Manager | Confidential GLOWHAUS BEAUTY | Monthly Social Media Performance Report March 2025 TikTok Metric This Month Last Month Change 12,800 11,200 ▲ +14.3% Videos Published 12 10 ▲ +2 Total Video Views 512K 310K ▲ +65% Avg. Watch Time 14.2s 11.8s ▲ +20% Engagement Rate 5.8% 4.9% ▲ +0.9% Shares 3,420 1,980 ▲ +73% Followers from FYP 1,140 680 ▲ +68% This Month Last Month Change 5,100 5,600 ▼ -8.9% 8 12 ▼ -4 41,200 48,000 ▼ -14% Saves 620 710 ▼ -12.7% Outbound Clicks 430 490 ▼ -12.2% Followers Pinterest Metric Monthly Viewers Pins Published Total Impressions ⚠ Pinterest performance dipped this month due to reduced publishing frequency. An updated Pinterest content plan has been prepared for April, targeting 14–16 pins per month. 04 — Top Performing Content Post Platform Type Reach Engagement TikTok Video 412,000 7.2% Dewy Skin Routine ft. @glossgirl_ Instagram Reel 28,400 6.8% New Launch: Velvet Lip Kit Instagram Carousel 19,300 5.9% TikTok Video 98,700 5.1% Spring Palette Flat Lay Instagram Static 12,600 4.4% Skincare Routine Step-byStep Pinterest Idea Pin 8,200 3.9% Spring Glow Edit — GRWM Tutorial ✨ POV: Your skin after our serum Prepared by: [Your Name] — Social Media Manager | Confidential GLOWHAUS BEAUTY | Monthly Social Media Performance Report March 2025 05 — Audience Insights Demographic Instagram TikTok Pinterest Primary Age Group 25–34 (41%) 18–24 (53%) 25–44 (62%) Gender Split Female 84% Female 79% Female 91% Top Location London, UK London, UK London, UK Peak Activity Time 7–9 PM 8–11 PM 12–2 PM Most Active Day Tuesday Friday Saturday 06 — Recommendations for April Priority Action Item Platform Expected Impact High Increase Pinterest publishing to 14 pins/month Pinterest Recover -15% impressions High Launch 2nd influencer collab (micro-tier) Instagram / TikTok Reach +25K new users Medium Test 3 x Instagram Lives for product demos Instagram Boost Story views +20% Medium Repurpose top TikToks as Instagram Reels Instagram Save time, maintain reach Low A/B test caption CTAs on carousels Instagram Improve link clicks +10% 07 — Notes & Next Steps The next report will cover April 1–30, 2025. A mid-month check-in is scheduled for April 15 to review campaign performance and adjust the content calendar as needed. Please feel free to reach out with any questions or feedback ahead of our scheduled review call. 💄 Thank you for a great month — GlowHaus Beauty continues to grow and the content strategy is clearly resonating with the audience. Let's keep the momentum going! Report prepared by [Your Name] · Social Media Manager ·- Prepared by: [Your Name] — Social Media Manager | Confidential