Ogechi Mary Okoroji

PORTFOLIO SAMPLE · SOCIAL MEDIA MANAGER End-of-Year Giving Campaign 🍽️ Food Insecurity & Hunger Relief Nonprofit — 10-Post Facebook Series 🎯 Goal: $10,000 📘 Facebook 🗓️ December 1–31 👤 Prepared by: Oge 💼 Social Media Manager | Nonprofits & Social Impact | Awareness & Growth C A M PA I G N A R C Dec 1 Launch Dec 31 Build Mid-Campaign Push Final Push Close 🚀 PHASE 1 — LAUNCH · DEC 1–3 LAUNCH 🚀 It Starts Today. Post #1 · Dec 1 · Campaign Kickoff The holidays are here — and for 1 in 8 families in our community, that means choosing between groceries and rent. Today, we're launching our End-of-Year Giving Campaign with one simple goal: 🎯 Raise $10,000 by December 31st. Every dollar you give feeds a real family in our neighborhood. Every share puts food on another table. 💛 Will you be the reason someone eats this holiday season? 👉 [Donate Now — Link in Bio] #FeedOurCommunity #EndOfYearGiving #HungerRelief #GiveBack 🎯 Awareness & First Wave Donations 💡 Strategy Tip Pin this post to the top of your page for the entire campaign duration. 1 LAUNCH 📊 The Numbers Behind Hunger Post #2 · Dec 3 · Problem Awareness Before you scroll past — read this. 📌 19 million Americans live in food deserts. 📌 1 in 6 children in the U.S. faces hunger. 📌 40% of food-insecure families don't qualify for federal aid. These aren't statistics. They're our neighbors. Our kids' classmates. Our coworkers. This December, we're fighting back — and we need YOU on our team. 🎯 Goal: $10,000 by Dec 31 ✅ $25 = 75 meals | ✅ $50 = 150 meals | ✅ $100 = 300 meals 👉 [Give Today — Link in Bio] #HungerFacts #FoodInsecurity #CommunityImpact #HungerRelief 🎯 Education & Emotional Awareness 💡 Strategy Tip Pair this with a bold infographic visual for maximum saves and shares. 🌱 PHASE 2 — BUILD · DEC 6–12 2 3 BUILD 📖 Sandra's Story Post #3 · Dec 6 · Storytelling — Beneficiary Sandra is 67 years old. She raised four kids in this city, worked 30 years as a school aide, and never once asked for help. Until last December. After a medical emergency wiped out her savings, Sandra came to our pantry for the first time. She almost didn't walk in. "I sat in my car for 20 minutes," she told us. "But then I thought — I have grandkids coming for Christmas. I have to try." Today, Sandra is one of our most beloved weekly volunteers. 💛 Hunger doesn't have one face. Help us feed them all. 🎯 $10,000 Goal — We're just getting started. 👉 [Donate in Sandra's honor — Link in Bio] #RealStories #HungerRelief #EndOfYearGiving #FeedOurCommunity 🎯 Emotional Engagement & Shares 💡 Strategy Tip Use a warm, candid-style photo or illustration. Real faces drive 3x more shares. BUILD 📈 Look What We've Done Together Post #4 · Dec 9 · Social Proof / Momentum One week in — and WOW. 🙌 Here's where we stand: ✅ $2,100 raised (21% of our goal!) ✅ 47 new donors ✅ 6,300+ meals funded so far This is what community looks like. But we still have a long way to go — and the need doesn't slow down in December. It grows. 💛 If you've been thinking about giving, NOW is the time. Help us keep this momentum going. 🎯 Goal: $10,000 by Dec 31 👉 [Donate Today — Link in Bio] #ProgressUpdate #FeedOurCommunity #HungerRelief #YouMadeThisHappen 🎯 Momentum & Social Proof 💡 Strategy Tip Update with real numbers weekly. Showing progress builds donor confidence and FOMO. 4 BUILD 🌟 The Hands Behind the Mission Post #5 · Dec 12 · Volunteer Spotlight Every Thursday morning, Marcus drives 45 minutes to volunteer at our food pantry. He stacks shelves, carries boxes, and greets every single person who walks through the door by name. "I know what it's like to be hungry," he says. "So I show up." Our volunteers give their time. Our donors give the resources. Together — we feed our community. 💛 This holiday season, you can be part of something bigger than yourself. 👉 Donate: [Link in Bio] 👉 Volunteer: [Sign-Up Link] #VolunteerSpotlight #CommunityHeroes #HungerRelief #EndOfYearGiving 🎯 Engagement, Volunteer Sign-ups & Donations 💡 Strategy Tip Tag volunteers (with permission) to amplify organic reach through their networks. ⏳ P H A S E 3 — M I D - C A M PA I G N P U S H · D E C 1 5 – 1 8 5 MID-CAMPAIGN ⏳ Halfway There — Don't Stop Now Post #6 · Dec 15 · Urgency + Halfway Update We're at the midpoint of our End-of-Year Campaign — and here's the truth: We're $4,800 away from our $10,000 goal. That's 480 people. 480 families. 480 reasons to give before the year ends. 🗓️ 16 days left. ⏳ The need is REAL and growing. 💳 Your donation is 100% tax-deductible before Dec 31. ✅ $25 = 75 meals | ✅ $50 = 150 meals | ✅ $100 = 300 meals Let's finish strong. 💪 👉 [Donate Now — Link in Bio] #HalfwayThere #EndOfYearGiving #TaxDeductible #FeedOurCommunity 🎯 Urgency & Mid-Campaign Donations 💡 Strategy Tip The tax-deductible reminder is a powerful motivator in December — use it every post from here on. 6 MID-CAMPAIGN 🎁 Your Gift — DOUBLED. Post #7 · Dec 18 · Matching Gift Challenge 🚨 BIG NEWS: A generous donor has agreed to MATCH every donation up to $2,500! That means: 💰 $25 becomes $50 💰 $50 becomes $100 💰 $100 becomes $200 This matching window closes in 72 hours — don't let it expire! Every dollar you give TODAY does twice the work for families facing hunger this holiday season. 🎯 We're still $4,200 from our $10,000 goal — but with YOUR help and this match, we can get there. 👉 [Double Your Impact Now — Link in Bio] #MatchingGift #DoubleYourImpact #EndOfYearGiving #HungerRelief 🎯 High-Urgency Donations — Matching Window 💡 Strategy Tip Matching gift posts consistently generate 2–3x higher donation conversion. Boost this one with paid spend. 🚨 PHASE 4 — FINAL PUSH · DEC 26–29 7 FINAL PUSH 💛 The Holidays Aren't Over for Everyone Post #8 · Dec 26 · Post-Christmas Pivot Christmas has passed for most of us. But for families facing hunger — the struggle doesn't take a holiday. In fact, the week after Christmas is one of the hardest. Pantry donations slow down. Needs stay the same. We have 5 days left to hit our $10,000 goal — and every dollar raised this week goes directly to families in need right now. 💛 Your post-holiday giving can be someone else's lifeline. 🎯 $10,000 Goal | 5 Days Left 👉 [Donate Before Dec 31 — Link in Bio] #PostHoliday #StillGiving #HungerRelief #EndOfYearGiving 🎯 Re-engagement After Holiday Lull 💡 Strategy Tip This post targets donors who gave at Christmas and can give again — re-share to warm audiences. 8 FINAL PUSH 🚨 48 Hours Left. Post #9 · Dec 29 · Final Countdown ⏰ 48 HOURS. That's all we have left to reach our $10,000 End-of-Year goal. Right now, we're at $8,300. We need $1,700 more. 17 donors giving $100 each gets us there. 34 donors giving $50 gets us there. 68 donors giving $25 gets us there. Could YOU be one of them? 💳 Tax-deductible. Done in 60 seconds. Impact that lasts a lifetime. 🎯 Don't let this year end without leaving your mark. 👉 [Give Now — FINAL 48 Hours — Link in Bio] #FinalCountdown #LastChance #EndOfYearGiving #HungerRelief #Dec31 🎯 Maximum Urgency — Final Donations 💡 Strategy Tip Post at 8AM and again at 8PM. Two posts in one day is fully justified for a campaign close. 🎉 PHASE 5 — CLOSE · JAN 1 9 CLOSE 🎉 We Did It. Together. Post #10 · Jan 1 · Campaign Wrap-Up & Thank You WE HIT OUR GOAL. 🎉🙌💛 Because of YOU — this community raised $10,000 in 31 days. Here's what that means: 🍽️ 30,000+ meals funded 👨‍👩‍👧 Hundreds of families fed this holiday season 💪 A community that SHOWS UP for each other To every donor, every sharer, every volunteer — THANK YOU. You didn't just give money. You gave dignity. You gave warmth. You gave hope. This is only the beginning. Stay with us in 2025 — because the work never stops. 💛 From all of us — Happy New Year. You made it a good one. #WeDidIt #ThankYou #EndOfYearGiving #FeedOurCommunity #HappyNewYear 🎯 Gratitude, Retention & 2025 Re-engagement 💡 Strategy Tip This post plants the seed for next year's donors. Ask them to follow the page to stay connected. Created by Oge · Social Media Manager | Nonprofits & Social Impact | Awareness & Growth 10