Social media audit
SOCIAL MEDIA AUDIT REPORT
Wellness Coach Brand — Full Platform Review
By Oge O. — Social Media Growth Auditor
This social media audit provides a comprehensive review of your brand's Instagram and LinkedIn
presence. It identifies what's working, what's not, and provides a clear roadmap of actionable
recommendations to improve growth, engagement and conversions.
AUDIT DATE
PLATFORMS AUDITED
April 2025
Instagram &
LinkedIn
⚠️
OVERALL SCORE
68/100
SECTION 1: PROFILE OPTIMIZATION
ELEMENT
Profile Photo
Bio/Headline
Link in Bio
Highlights
Username
Contact Info
INSTAGRAM
✅ Professional & clear
⚠️keywords
Vague — needs
✅ Present — booking link
❌ Not organized/branded
✅platforms
Consistent across
⚠️ Email missing
LINKEDIN
✅ Professional & clear
⚠️proposition
No clear value
❌ No featured link
N/A
✅ Consistent
✅ Complete
SCORE
10/10
5/10
6/10
4/10
9/10
7/10
KEY PROFILE RECOMMENDATIONS:
•
•
•
•
Rewrite Instagram bio with keywords: 'wellness coach', 'health', 'empowerment' + clear value
proposition
Rewrite LinkedIn headline: 'Helping [audience] achieve [outcome] through [method]'
Add email address to Instagram contact options
Create 5-7 branded Instagram Highlight covers with clear category labels
SECTION 2: CONTENT ANALYSIS
CONTENT ELEMENT
Posting Frequency
Content Variety
Caption Quality
CTA Usage
Hashtag Strategy
Visual Consistency
Content Pillars
Reels/Video
INSTAGRAM
⚠️inconsistent
2-3x/week —
⚠️ReelsMostly static — few
✅ Good storytelling
⚠️on 40%
Inconsistent — missing
⚠️ Generic — low reach
⚠️colours/fonts
Inconsistent
❌ No clear strategy
❌ Only 1-2 Reels total
LINKEDIN
⚠️ 1x/week — too low
❌ Text only — no visuals
⚠️ Too long, hard to scan
❌ Rarely used
⚠️ Too few — 2-3 only
N/A
SCORE
5/10
4/10
6/10
4/10
5/10
5/10
❌ No structure
❌ No video content
3/10
2/10
KEY CONTENT RECOMMENDATIONS:
•
•
•
•
•
•
•
Increase Instagram posting to 4-5x per week for algorithmic advantage
Increase LinkedIn posting to 3-4x per week — consistency is critical
Add 3x Reels per week to dramatically increase organic reach
Implement Educate/Inspire/Connect/Convert content pillar framework
Add targeted CTAs to every single post
Switch to niche-specific hashtag strategy (3-tier system)
Create a brand style guide — consistent colors, fonts, templates
SECTION 3: ENGAGEMENT ANALYSIS
ENGAGEMENT METRIC
Engagement Rate
Comment Response Time
Story Engagement
Community Building
Audience Quality
INSTAGRAM
1.2% — below average
⚠️ 24-48 hours
⚠️ Inconsistent stories
❌ No DM strategy
⚠️followers
Some inactive
LINKEDIN
0.8% — very low
❌ Rarely responds
N/A
❌ No outreach
⚠️ Small but relevant
SCORE
4/10
3/10
4/10
2/10
5/10
KEY ENGAGEMENT RECOMMENDATIONS:
•
•
•
•
•
Respond to ALL comments within 1 hour of posting — critical for algorithm
Post daily Instagram Stories to maintain top-of-feed visibility
Implement a DM welcome strategy for new followers
Engage with 10-15 accounts in your niche daily — comment, like, share
Start asking engagement questions in every caption
PRIORITY ACTION PLAN
PRIORITY
🔴 HIGH
🔴 HIGH
🔴 HIGH
🟡 MEDIUM
🟡 MEDIUM
🟡 MEDIUM
🟢 NORMAL
🟢 NORMAL
🟢 NORMAL
AREA
ACTION
TIMELINE
Profile
Rewrite Instagram bio & LinkedIn headline
with keywords
Week 1
Content
Launch Reels strategy — 3x per week
Week 1
Engagement
Respond to comments within 1 hour daily
Week 1
Content
Implement content pillar framework
Week 2
Content
Create branded visual templates in Canva
Week 2
Hashtags
Research & implement 3-tier hashtag
strategy
Week 2
Profile
Design branded Instagram Highlight covers
Week 3
Engagement
Start daily engagement with niche accounts
Week 3
LinkedIn
Add visual carousels to LinkedIn strategy
Week 4
Sample Social Media Audit Report created by Oge O. — Social Media Growth Auditor
Every audit is fully customized to your specific accounts, data and growth goals.