Ogechi Mary Okoroji

SOCIAL MEDIA AUDIT REPORT Wellness Coach Brand — Full Platform Review By Oge O. — Social Media Growth Auditor This social media audit provides a comprehensive review of your brand's Instagram and LinkedIn presence. It identifies what's working, what's not, and provides a clear roadmap of actionable recommendations to improve growth, engagement and conversions. AUDIT DATE PLATFORMS AUDITED April 2025 Instagram & LinkedIn ⚠️ OVERALL SCORE 68/100 SECTION 1: PROFILE OPTIMIZATION ELEMENT Profile Photo Bio/Headline Link in Bio Highlights Username Contact Info INSTAGRAM ✅ Professional & clear ⚠️keywords Vague — needs ✅ Present — booking link ❌ Not organized/branded ✅platforms Consistent across ⚠️ Email missing LINKEDIN ✅ Professional & clear ⚠️proposition No clear value ❌ No featured link N/A ✅ Consistent ✅ Complete SCORE 10/10 5/10 6/10 4/10 9/10 7/10 KEY PROFILE RECOMMENDATIONS: • • • • Rewrite Instagram bio with keywords: 'wellness coach', 'health', 'empowerment' + clear value proposition Rewrite LinkedIn headline: 'Helping [audience] achieve [outcome] through [method]' Add email address to Instagram contact options Create 5-7 branded Instagram Highlight covers with clear category labels SECTION 2: CONTENT ANALYSIS CONTENT ELEMENT Posting Frequency Content Variety Caption Quality CTA Usage Hashtag Strategy Visual Consistency Content Pillars Reels/Video INSTAGRAM ⚠️inconsistent 2-3x/week — ⚠️ReelsMostly static — few ✅ Good storytelling ⚠️on 40% Inconsistent — missing ⚠️ Generic — low reach ⚠️colours/fonts Inconsistent ❌ No clear strategy ❌ Only 1-2 Reels total LINKEDIN ⚠️ 1x/week — too low ❌ Text only — no visuals ⚠️ Too long, hard to scan ❌ Rarely used ⚠️ Too few — 2-3 only N/A SCORE 5/10 4/10 6/10 4/10 5/10 5/10 ❌ No structure ❌ No video content 3/10 2/10 KEY CONTENT RECOMMENDATIONS: • • • • • • • Increase Instagram posting to 4-5x per week for algorithmic advantage Increase LinkedIn posting to 3-4x per week — consistency is critical Add 3x Reels per week to dramatically increase organic reach Implement Educate/Inspire/Connect/Convert content pillar framework Add targeted CTAs to every single post Switch to niche-specific hashtag strategy (3-tier system) Create a brand style guide — consistent colors, fonts, templates SECTION 3: ENGAGEMENT ANALYSIS ENGAGEMENT METRIC Engagement Rate Comment Response Time Story Engagement Community Building Audience Quality INSTAGRAM 1.2% — below average ⚠️ 24-48 hours ⚠️ Inconsistent stories ❌ No DM strategy ⚠️followers Some inactive LINKEDIN 0.8% — very low ❌ Rarely responds N/A ❌ No outreach ⚠️ Small but relevant SCORE 4/10 3/10 4/10 2/10 5/10 KEY ENGAGEMENT RECOMMENDATIONS: • • • • • Respond to ALL comments within 1 hour of posting — critical for algorithm Post daily Instagram Stories to maintain top-of-feed visibility Implement a DM welcome strategy for new followers Engage with 10-15 accounts in your niche daily — comment, like, share Start asking engagement questions in every caption PRIORITY ACTION PLAN PRIORITY 🔴 HIGH 🔴 HIGH 🔴 HIGH 🟡 MEDIUM 🟡 MEDIUM 🟡 MEDIUM 🟢 NORMAL 🟢 NORMAL 🟢 NORMAL AREA ACTION TIMELINE Profile Rewrite Instagram bio & LinkedIn headline with keywords Week 1 Content Launch Reels strategy — 3x per week Week 1 Engagement Respond to comments within 1 hour daily Week 1 Content Implement content pillar framework Week 2 Content Create branded visual templates in Canva Week 2 Hashtags Research & implement 3-tier hashtag strategy Week 2 Profile Design branded Instagram Highlight covers Week 3 Engagement Start daily engagement with niche accounts Week 3 LinkedIn Add visual carousels to LinkedIn strategy Week 4 Sample Social Media Audit Report created by Oge O. — Social Media Growth Auditor Every audit is fully customized to your specific accounts, data and growth goals.