Ogechi Mary Okoroji

INSTAGRAM STRATEGY • CREATIVE MINDZ BEAUTY CENTER 7-Day Content Playbook CALGARY • HAIR • BRAIDS • EXTENSIONS • BEAUTY ✦ Transformations ✦ Education ✦ Community ✦ Booking CTAs WEEK ONE · POSTS & REELS DAY 1 · MONDAY The Transformation Reel Transformation DAY 2 · TUESDAY Hair Tips Tuesday Carousel Education Before & after reel of a fresh braid install or extension set. Use 3-5 slide carousel: 'How to care for your braids between trending audio. Show the process — not just the result. appointments.' Practical, shareable, saves-worthy content that positions the salon as an authority. SAMPLE CAPTION She came in ready for a change. She left feeling like herself again. SAMPLE CAPTION ■ This is what we do at Creative Mindz — we don't just do hair, Swipe for the 4 things keeping your braids fresh for weeks. Your we restore confidence. Book your next install via the link in bio. ■ install is an investment — these tips will protect it. Save this post, Calgary, AB you'll thank yourself later. ■ Questions? Drop them in the #CalgaryHair #BraidedBeauty #HairTransformation #CalgaryBraids #NaturalHairCalgary DAY 3 · WEDNESDAY Behind the Hands comments! #BraidCare #NaturalHairTips #HairCareTips #ProtectiveStyles Reel Community DAY 4 · THURSDAY Client Spotlight Static Post Transformation A short aesthetic 'day in the salon' reel — hands working, braids A gorgeous final-result photo of a completed service — knotless being sectioned, clients smiling. Show the warmth and braids, a full sew-in, or a styled look. Clean background. Good multicultural environment. No words needed. lighting. Let the work speak. SAMPLE CAPTION SAMPLE CAPTION This is what Wednesdays look like at Creative Mindz ■ Every Knotless. Clean. Laid. Another one done right here at Creative chair. Every braid. Every client — seen, cared for, and celebrated. Mindz Beauty Center. Ready to book yours? DM us or tap the link Come experience it yourself. Link in bio to book. ■ Calgary in bio — slots fill fast. #CreativeMindz #CalgaryBeauty #SalonLife #MulticulturalBeauty #BlackOwnedCalgary #KnotlessBraids #SewInWeave #HairExtensions #CalgaryHairstylist Creative Mindz – 7-Day Content Playbook WEEK ONE · CONTINUED DAY 5 · FRIDAY Reel Friday Feeling Community DAY 6 · SATURDAY Carousel The Brand Story Community Fun, feel-good reel — a client hair reveal with a reaction Tell the brand story. 'Why we started Creative Mindz.' 4-5 slides moment. Trending sound. High energy. This type of content mixing mission, team, and vision. Build trust and emotional gets shared and drives reach. connection — people book where they feel seen. SAMPLE CAPTION SAMPLE CAPTION Friday energy only ■■■ When the hair is RIGHT, everything is Creative Mindz wasn't built to just do hair. It was built so every right. We love seeing our clients walk out of here glowing. Tag person who walks through our door feels celebrated — no matter someone who needs a fresh install this weekend! your texture, background, or style. This is more than a salon. Swipe to see why ■ #HairGoals #FridayHair #CalgaryBlackBusiness #HairReveal #CalgaryBusiness #DiversityInBeauty #CommunityFirst #BlackBusinessCalgary DAY 7 · SUNDAY Static Post Book for the Week Booking CTA A clean branded graphic: 'New week. New look. Spots are open.' Simple CTA post designed to drive Sunday-to-Monday bookings. Include services offered. SAMPLE CAPTION A new week is knocking. We have openings this week for braids, extensions, and styling. Don't wait until it's urgent — secure your spot now. Tap the link in bio to book or DM us directly. Limited slots available. ■ Calgary, AB #BookNow #CalgaryHairSalon #BraidAppointment #HairExtensions #CreativeMindz GROWTH STRATEGY · HOW I WILL GROW THE BRAND 01 02 03 04 Content That Converts Reels for Reach Local Targeting Save-Worthy Posts Every post has one job — attract a 3-4 reels per week using trending Calgary-specific hashtags, Educational carousels that people client, build trust, or drive a audio to push content to geotags, and community save and share — the highest booking. No filler content. non-followers across Calgary. engagement to attract the right signal the algorithm rewards. local clientele. ✦ This is a sample week built specifically for Creative Mindz Beauty Center. Every caption, format, and hashtag is tailored to your services and Calgary market. Week 2 would introduce Kulture Institute content — student spotlights, program teasers, and enrollment CTAs.