Ogechi Mary Okoroji

📊 SOCIAL MEDIA AUDIT REPORT March 2026 · Prepared by Oge LinkedIn & Instagram Audit Report A full analysis of your social media presence — what's working, what's broken, and a clear roadmap to fix every gap and accelerate your growth. Sarah Mitchell SM Business Coach · Female Entrepreneurs · LinkedIn & Instagram Prepared by Oge · LinkedIn & Instagram Social Media Manager OVERALL PROFILE SCORES 34 58 76 out of 100 out of 100 Target Score LINKEDIN PROFILE INSTAGRAM PROFILE AFTER ROADMAP LINKEDIN PROFILE ELEMENT AUDIT PROFILE ELEMENT SCORE STATUS RECOMMENDATION Profile Photo 9/10 ✅ Strong Professional and approachable — no changes needed Headline 4/10 ❌ Weak Too vague. Add specific result + target audience. e.g. "Helping Female Entrepreneurs Reads like a CV. Rewrite as a story-driven, client-focused page with a clear CTA Scale to 6 Figures Without Burnout" About Section 3/10 ❌ Weak Featured Section 0/10 ❌ Missing Banner Image 2/10 ❌ Generic Design a branded banner that communicates your niche, result, and personality Posting Consistency 5/10 ⚠️ Irregular Posting 1–3x per week inconsistently. LinkedIn rewards consistent 4x per week Add lead magnet, testimonial, or top performing post to capture attention immediately posting C O N T E N T P E R F O R M A N C E A N A LY S I S ENGAGEMENT BY CONTENT TYPE CONTENT MIX — CURRENT VS RECOMMENDED Carousels Polls 8.7% Promotional 12.4% Promotional Text Posts 2.3% Video 4.1% Promotional 0.8% 40% ✅ Educational ✅ Storytelling ✅ Engagement ✅ ❌ 20% 30% 30% 20% CRITICAL ENGAGEMENT GAPS 📅 📢 No Consistent Posting Schedule Posts are irregular — sometimes 3x per week, 🪝 Weak Post Hooks 75% of posts start with "I am" or "Excited to share" — the sometimes once. LinkedIn's algorithm rewards lowest performing openers on LinkedIn. Hooks need to consistency above everything else. stop the scroll immediately. No CTA Strategy Most posts end without a clear call to action. Every post 📖 Zero Storytelling Content No transformation stories in the last 30 days. Storytelling needs one specific action for the reader to take — is the highest converting content type for coaches and comment, save, share, or message. founders on LinkedIn. C O M P E T I T O R A N A LY S I S ACCOUNT Sarah Mitchell ← Your Profile Competitor A Business Coach Competitor B Executive Coach Competitor C Leadership Coach FOLLOWERS AVG ENGAGEMENT 1,240 1.8% 12,400 6.8% 8,200 9.2% 5,600 11.4% WHAT THEY DO BETTER Strong profile photo. Needs strategy, consistency & storytelling Daily storytelling posts with strong transformation hooks Strong carousel strategy — 3 carousels per week minimum Consistent CTA on every post — drives high comment volume 4-WEEK ACTION ROADMAP W1 Profile Optimization Fix your first impression W2 → Content Strategy Build your content engine Establish consistent 4x per week posting schedule → → → → Rewrite LinkedIn headline with specific result and target audience Rewrite About section with story-driven, client-focused copy Design branded banner communicating your niche and → → → → Create 30-day content calendar with storytelling, educational & engagement mix Reduce promotional content to maximum 20% of posts Write 4 strong transformation stories for first 2 weeks personality Add Featured section with lead magnet or top performing post W3 → → → Engagement Strategy W4 Build your community Respond to every comment within 2 hours of posting Engage with 10 target accounts daily — founders and coaches Add a clear CTA to every single post going forward Launch first poll to drive engagement and algorithm boost → → → → Performance Review Measure and optimize Review engagement rates across all content types Identify top 3 performing posts and replicate the format Adjust content strategy based on data and audience response Deliver monthly performance report with next month's plan Portfolio Sample by Oge LinkedIn & Instagram Social Media Manager · Founders, Coaches & Professional Service Brands Authority & Growth LinkedIn Specialist Social Media Audit