Nnenna Nnachi

Stage N …turning your dreams to reality Introduction The film industry in Nigeria, otherwise called Nollywood is the body responsible for the production and distribution of indigenous films across the country and across the continent. Nollywood is one of the fast rising film industries in the world, which is worth over $6.4 billion, making it the highest ranking film industry in Africa and the third in the world. According to Price water house coopers (PWC) a research firm, Nollywood contributed 2.3% ($163,553,794) approximately (239 billion naira) to Nigeria’s GDP in 2023, and is expected to increase its export revenue earnings to over $1 billion in 2025. This provides an unmistakable opportunity for Stage N to improve the growth of the industry by providing opportunities for more actors and film makers across the country. Problem statement Stage N will be designed to solve: The problem of film makers finding it hard to get their audition notice reach a wider audience. The problem of actors not being able to verify the authenticity of film makers. The problem of screenwriters being unable to post a synopsis of their work to reach their target audience, there by leading to lack of opportunities for screen writers. Target users Actors, screenwriters, Directors, Producers, Crew members such as: Make up artist, Sound team, Production designers, Cinematographers, Gaffers. User research Out of 14 potential users 64.3% are actors, 14.3% are film directors, 7.1% are screen writers, 14.3% are film crew members. 78.6% of users said that lack of opportunity is the major problem they face in chasing their career pursuit, while 21.4% said that lack of authentic film makers is the problem they face in their career pursuit. 100% of users will be willing to explore a system that provides opportunities and is reliable in terms of authenticity. User Persona Chibuzor Udolisa, is a 24 year old Lawyer, Film director/producer, and a Social media influencer. Omang Sabbath, is a 36 year old Crypto trader and Screen writer. Pain point Pain point Sabbath finds it difficult showcasing a synopsis of stories he has written, thereby making it difficult for him to get opportunities as a screen writer. Chibuzor finds it hard getting his audition notice to reach a wider audience, there by making him have limited options to pick from, which he finds really frustrating. Behaviors Chibuzor spends most of his weekdays creating contents for brands he influences. He spends his Fridays and Saturdays on movie locations directing movies. Goals Chibuzor needs a system where he can connect with other movie enthusiasts like himself, and where he can post his audition notice for it to reach a wider target audience. Behaviors Sabbath spends most of his time analyzing crypto market, and also spends some time writing scripts and developing stories. Goals Sabbath needs a system where he would have the opportunity to showcase a synopsis of his story to reach potential film producers and directors for possible movie adaptation. User Persona Teresa Chioma is a 29 year old Entrepreneur. She makes wigs, and she’s also an agent for a company that distributes beauty products. Pain point Teresa finds it difficult to go for auditions, because she has no way of verifying the authenticity of film makers, for the sake of her safety. Behaviors Teresa spends average of 7hours a day in her hair salon making wigs for customers and spends the rest of her time on social media marketing beauty products. Goals Teresa needs a system that would be able to show the authenticity of film makers in order to ensure her safety on audition grounds and on movie sets. Patricia Donatus is a 26 year old Data analyst and cinematographer. Pain point Patricia finds it difficult, getting jobs on movie sets. Behaviors Patricia spends her time editing videos of her pet to post on her Instagram account, and also spends time on her laptop working as a remote data analyst. Goals Patricia needs a system where she can connect with other cinematographers and film makers, in order to increase her chances of getting jobs on movie sets. Wireframe User flow https://www.figma.com/board/gJaRhCjfgKLbk6P6qTDbCx/Untitled?node-i d=0-1&t=U7Rvb3WUg7Prbn89-1 User story Sign In feature Dash board As a user I want to be able to sign up and sign easily, so that I can access my account on the system. As a user I want to be able to see all available opportunities in my location on my dashboard, so that I can have wide range of opportunities to choose from. Acceptance Criteria Acceptance Criteria The system should be able to allow users sign up with either their email or phone number. The system should have a section on the dashboard, where the user would be able to see all available opportunities in the user’s country. The system should be able to remember the user’s password as soon as the user registers on the system. The system should allow users filter the results that pops up on the dashboard to the user’s specific location. The sign in/sign up feature should easily be seen by the users. The system should be able to let users access their profile on their dashboard. The system should always verify the user with either email OTP or phone Number OTP. The system should allow users access their messages on the dash board. User story Upload feature As a user I want to be able to easily upload my show reel and audition notice easily so that I be able to benefit from the services the product provides. Acceptance Criteria The upload feature should easily be seen by the users. The system should let the users verify their identity with NIN and guild ID card before they can be able to upload anything on the system. The system should be able to let users upload a maximum of 2 minutes show reel. The system should be able to let users upload a maximum of 3 pictures per post. Payment Gateway As a user I want to be able to easily pay for the services of the product, with any payment method of my choice. Acceptance Criteria The system should let the users select the payment method, they are most comfortable with either bank transfer, USSD, or debit/credit card. In cases where the user decides to use debit/credit card payment method, the system should be able to save them for future use. The system should always request for an OTP before processing any payment. Market analysis Backstage Strengths It is widely used across America and Europe. It has Over 100,000 users. It has a Good interface. It is a reliable system Weakness It does not provide opportunities for Nigerian film makers. Africans are restricted from usage. It does not verify users with guild membership card. It does not provide opportunities for screen writers. Opportunities It could provide opportunities for screen writers. Opportunities for expansion across Asia and South America is possible. It could provide opportunities for crew members. Threats Union strike may affects its services. Reviews on social media can affects its credibility. Market analysis Stage N Strengths It will be widely used across Nigeria. Good interface. Ability to filter search results. Provides opportunities for screen writers. Weakness It is not yet a registered product. It has not been launched. It is not widely known. It has no social media presence. Opportunities It could become a reliable product in Nigeria when it gets launched. Possibilities for expansion across Africa. Possible partnership with other film industries across Africa for expansion. Threats Guild regulation may affect its services. Inability to gain user’s trust, as a newly launched product. Negative reviews on social media may affect the product. Value proposition Stage N will be provide value for users in terms of: Providing opportunities for screen writers. Ensuring the safety of users, by verifying every user by its guild ID. Providing endless opportunities for film makers across Nigeria. Providing opportunities for film crew members. Product Metrics The success of the product will depend highly on numbers of users booked. Which would benefit both the business and the users. Prioritization Features Priority Sign up Must have Sign in Must have Reset password Could have Profile Should have Upload Must have Filter search Could have Messages Should have Number of auditions Could have Select profession Could have Product Road map Product Launch Pre launch Carry out social media challenge Host sessions Create trailer videos about the product Post launch Use the first testimonials to drive the next marketing campaigns Share early user testimonials and success of the product Talk to users and get feedback Launch Social media ads Influencer marketing Media marketing