Nnaji Frances
$15/hr
content writer & copywriter crafting clear, engaging, and SEO-friendly content.
- Reply rate:
- 50.0%
- Availability:
- Hourly ($/hour)
- Location:
- Lagos, Lagos, Nigeria
- Experience:
- 2 years
EMAIL MARKETING CAMPAIGN
Project Title: Welcome Email Sequence for a Skincare Brand
Client Type: E-commerce (Brand: GlowThrive Ng)
Tools Used: Mailchimp, Canva, Google Docs
Overview:
Created a 3-part email welcome sequence for a clean beauty skincare brand. Goal: build
trust, educate about products, and drive first purchase.
Campaign Sequence:
✨
Email 1: “Welcome to Glow Thrive!”
Subject Line: You're in! Let’s make your skin glow
Body Highlights: Warm welcome, brand mission, 10% off first order
CTA: "Shop Our Bestsellers"
Email 2: “3 Ways to Improve Your Skin Overnight”
Educational Value: Skin tips with embedded blog links
Visuals: Canva banners, product feature snippets
CTA: "Read the Full Guide"
Email 3: “What Our Customers Are Saying”
Social Proof: Testimonials and before/after photos
Urgency: “Offer expires in 48 hrs!”
CTA: “Use Your 10% Discount Now”
Results:
Open Rate: 45%
CTR: 18%
Conversion: 7.5%
