Nino Pintarić

Project 4: SEO Audit Nino Pintarić On-Site SEO Keywords Head Keywords Tail Keywords 1 Udacity marketing How to do digital marketing 2 Digital marketing Udacity digital marketing certificate 3 Marketing definition What is digital marketing strategy 4 Digital marketing salary Udacity’s digital marketing plan 5 Marketing strategies How to create a digital marketing plan Keyword with the Greatest Potential Which Head Keyword has the greatest potential? Keyword: Udacity Marketing Difficulty Opportunity Potential 58 90 24 Which Tail Keyword has the greatest potential? How to do digital marketing. Keyword: How to do digital marketing Difficulty Opportunity Potential 42 55 22 Technical Audit: Metadata DMND URL: http://dmnd.udacity.com/ Current Revision Title Tag Udacity Digital Marketing Nanodegree Program Website Digital Marketing Nanodegree at Udacity Meta-Description (empty) Learn about our program and work on a real-world project. Alt-Tag (empty) Digital marketing collaboration Udacity marketing. Learn from the best Here I would write about the teachers, and mentors in the course. I would write about their experience in digital marketing. Show some of the examples that they did work on and encourage customers to take the course if they want to work on similar projects or job. I think this would work because customers want to know if the teachers are well qualified for the teaching. And the customers want to see where they are working, and on what kind of projects How to do digital marketing the right way Here I would talk what is digital marketing and why it is important in today's world. How can improve the visibility of your business and increase leads and sales. I would talk about targeting the right customers and how much money can you save by doing that. I think that would be an interesting topic for small business owners or individuals who wants to create their own personal brand. They would be interested in digital marketing because they want to increase their visibility in the online world. Do you want to get the job in digital marketing? Udacity digital marketing certificate Here I would talk about what kind of jobs can you get in digital marketing. There are a lot of different kind of jobs in there for digital marketing. For example, I would talk about Content Strategy, SEO, SEM, Social media marketing, Display, and Email marketing. I would provide a short description, put average salary, and where is the highest demand for each of them. I think this would be interesting for the for the people who are looking for the change in their career, explore new things or for someone who knows nothing about digital marketing and is considering getting a job in it. Off-Site SEO Technical Audit: Backlink Audit Backlink Domain Authority (DA) 1 http://www.nytimes.com/2012/11/04/ed ucation/edlife/massive-open-online-cour ses-are-multiplying-at-a-rapid-pace.html 99 2 http://www.huffingtonpost.com/jeff-selin go/an-evolution-instead-of-a_b_-. html 97 3 https://www.forbes.com/sites/jeannemei ster/2013/08/13/how-moocs-will-revoluti onize-corporate-learning-development/# 261c93b12552 96 Link-Building Site Name Site URL Organic Search Traffic 1 Digital Marketing Philippines http://digitalmarketingphilippines.co m/ 267 2 Launch Digital Marketing https://www.launchdigitalmarketing. com/ 1.300 3 General Assemb https://generalassemb.ly/education/ digital-marketing 2.200 Performance Testing Page Index The page must be indexed so the search engine can drive traffic to your page. With the number of pages indexed we can get the sense of the state and health of our site. Page Speed In today's word we have a lot of things to do and on our mind. If we have to wait for the website to load for too long we would leave the page and look for the another one. So if the page is not visible or loads to long we will lose customers. Mobile-Friendly Evaluation It is important to have a mobile-optimized website because we spend a lot of time on our mobile phones. And we search a lot on the internet on our phones. If the website is not mobile-optimized we can lose customers. People will not stay long on our page if does not look good on mobile. Recommendations Recommendations We can do some improvements on-site with including meta-description, putting alt-tags in the pictures and maybe shortening the title tag. Also, we can create some blog post describing all about digital marketing and link those sites together. For the off-site SEO, we can get in contact with similarly interested persons who would be willing to write about our product and provide back-links for us. We should contact people who have already some organic search traffic, and people or companies who have good domain authority. We can improve page speed load by optimizing JavaScript and CSS for faster rendering of the page. We can better compress images or put smaller images for faster loading. We have pretty good Indexed Pages.