Nino Pintarić

Project 3: Run a Facebook Campaign (Nino Pintarić) CAMPAIGN EVALUATION Marketing Objective & KPI 1. Who is the target audience of your campaign? My targeted audience was everyone who is interested in Digital Marketing, Social Media Marketing, and Entrepreneurship. Is aged between 18 and 35 years. And lives in US, UK or EU. 2. What marketing objective did you aim to achieve with your campaign? My objective was that my audience downloads an eBook. 3. What primary KPI did you track in your campaign and why? My primary KPI was "People Taking Action". Basically, my KPI was eBook downloads. This was the main indicator of how well my Ad Campaign is set up. Campaign Summary 1. Who did you target with your Ad Set and how (demographics, location, interest, behavior etc.)? I targeted everyone who is in the United Kingdom, United States, and Euro areas between the age of 16 to 45, male and female. Everyone who is interested in Digital Marketing, Social Media Marketing, and Entrepreneurship. 2. What Ad Copy and Ad Creatives did you use? My Ad Copy was: If you want to get noticed on the social media this is the right FREE ebook for you! Go check it out. I used images with as little text as possible or no text at all for my Ad Creatives (images are on the next slide). 3. If you made any changes, please describe them. On my "Image 1" ad I used a person for my Ad Creatives and when I changed my image to more visual, creative image. I saw an increase in People Taking Actions. Campaign Summary Key Results 1. Present the most important metrics per ad Ad - image1 Ad - image 3 Ad - image4 Reach 11.561 9.450 12.080 People taking action 270 152 232 Cost per download $0.41 $0.35 $0.31 eBook downloads 118 63 129 Campaign Evaluation 1. Evaluate the success of your campaign, given your marketing objectives. My primary goal was to get 200 eBook downloads in 4 days. I got 311 downloads in total with a total of 28.806 people reached. 2. If you had additional budget, how would approach your next campaign? If I had an additional budget for my next campaign I would try to target audience with the more narrow approach. I had from my stand point of view a lot of eBooks downloads but there was much higher Reach. So I think I should target my audience more narrow and get less Reach with more downloads. Appendix Screenshots for Reference Campaign Results: Performance Campaign Results: Demographics Campaign Results: Placement Ad Set Data: Performance Ad Set Data: Delivery Ad Set Data: Engagement