Nino Mas

08 07 MEASUREMENT UNDERSTANDING Without analytics, how will you know what’s working and what’s not? You need to know and use the terms searchers use. 06 STRATEGY Strategy Crawlability Search marketing is a long-term process. Overnight success is extremely rare. 10 CRAWLABILITY CONTENT Users want it. Search engines need it. Search marketing success demands it. Search engines can’t rank pages that they can’t crawl. LINKS Links tell search engines how popular your content is. Anchor text is key. FINDABILITY Engage with your customers on local & social sites. ONLINE REPUTATION What others are saying about you matters. A lot. SUCCESS Trust from users and search engines is imperative for long-term success. 01 04 M ES S RES U LTS AG E US FOC KNOWLEDGE The right tools can give you an advantage over your competitors. S CE UR O S 09 02 04 RESOURCES RE 05 E DG LE OW KN 07 EN CE 08 PE RI 03 EX NG NDI Providing a great user experience should be part of your marketing plan. MEA TA ERS EXPERIENCE 09 SUR EME NT UND 06 01 MESSAGE Access to current, intelligent information is a must in this ever-changing industry. Great search marketing won’t hide the fact that you have a lousy product of service. 03 02 RESULTS FOCUS What are your goals? What’s needed to reach them? How will you determine success? Your team must be fully engaged and devoted to executing your plan. BUZZ WORD-OF-MOUTH COMMUNITY v. 3D Infographic for ProSource